About Asher Med
Asher Med is building the platform that empowers frontline wellness businesses
to deliver personalized, human care at scale.
We partner with wellness businesses to help them offer high-quality medical
weight loss and health optimization services through technology, education,
clinical infrastructure, and operational support.
Our mission is to bridge the gap between medical and wellness through
responsible growth, operational excellence, and a better patient and partner
experience.
We are looking for people who want to help build something high-accountability,
fast-moving, and deeply impactful.
About the Role
The Marketing Manager owns traffic generation and webinar attendance, the two
inputs that feed everything downstream. Asher Med runs a direct-response model:
paid ads drive webinar registrations, qualified attendees book a call, and the
closing team closes. This role exists to maximize volume and quality at the top
of that funnel and protect conversion at every step through to a booked
appointment.
You will build and operate the acquisition engine that drives attendance,
creates qualified demand, and hands sales a pipeline they can close. Tight
collaboration with the sales department is not optional. Marketing and sales
operate as one unit, aligned on offer, angle, and outcome.
Key Responsibilities
Leadership
* Own the weekly marketing operating rhythm: planning, priorities, output
review, and performance reporting
* Build systems and SOPs so the team executes consistently without requiring
direction on every task
* Proactively surface bottlenecks to the Director of Acquisition with
solutions, not just problems
Paid Campaign Management
* Own webinar registration page copy, thank-you page sequences, and
confirmation messaging
* Ensure every campaign launches with a complete downstream asset stack in
place
* Participate in weekly paid acquisition reviews and adjust campaign assets
based on funnel performance
* Coordinate creative asset briefs including ad copy, hooks, and VSL support
Email Campaigns
* Build and manage all email sequences: pre-webinar, post-webinar, no-show
follow-up, booked-call confirmation, nurture, and reactivation
* Maintain a live email testing roadmap and own list health: segmentation,
tagging, and suppression logic
* Report on email performance and connect results back to funnel outcomes
Marketing Tech and CRM Oversight
* Write clear automation briefs, QA every flow before launch, and maintain a
live map of all active automations
* Own list hygiene standards and manage the Marketing Tech Specialist with
clear expectations and output reviews
In-Person Event Coordination
* Own end-to-end coordination of all in-person events including venue
logistics, vendor communication, and promotional asset production
* Coordinate post-event nurture and conversion materials with the Sales Manager
and track downstream conversion outcomes
Cross-Department Collaboration
* Participate in weekly Acquisition Leaders and Creative Team meetings
* Build pre-appointment nurture, no-show, and reactivation sequences in
collaboration with the Sales Department
* Produce sales enablement assets as needed and provide creative briefs to the
Brand team
Required Qualifications
* Proven hands-on experience running paid social (Meta) and Google Ads
campaigns in a direct-response context, with ownership over funnel
performance
* Deep familiarity with VSL and webinar funnel structures
* Hands-on proficiency with GoHighLevel (GHL) or equivalent CRM and marketing
automation platform, including automation builds and sequencing ownership
* Strong email copywriting ability and experience managing list segmentation,
tagging, and hygiene
* Ability to read funnel and email performance data, draw conclusions, and
adjust strategy
* Has managed at least one direct report and can operate as a leader from day
one
* Must be willing and able to work hybrid in Plano, TX (2 to 3 days in person).
No exceptions.
Preferred Qualifications
* Experience in health, wellness, or a regulated category with demonstrated
discipline around compliant copy
* Experience in a high-volume testing environment with creative, email, and
landing page variants running simultaneously
* Experience building or scaling a small marketing department
* Experience coordinating in-person events and managing promotional material
production
What We Are Looking For
Asher Med wants people who embody seven core principles: humility, empathy,
relentlessness, trustworthiness, extreme ownership, reliability, and a growth
mindset. These are not just buzzwords to us. They are foundational
characteristics of every team member.
The ideal candidate is an operator. You build systems, not just campaigns. You
bring solutions instead of just surfacing problems, own outcomes fully, and lead
your team with clarity and care. You are organized under pressure, direct and
coachable, and comfortable getting your hands dirty in a fast-moving startup
environment.
What We Offer
* Base salary of $70,000 to $80,000 depending on experience, with a target
offer of $75,000
* Performance-based bonus eligible at 90 days with OTE of $77,500 to $85,000
* Comprehensive benefits package including medical, dental, and vision coverage
* Equity program giving you a stake in what we are building
* A high-energy, in-person office environment built for people who thrive in a
team setting
* Clear paths for career growth and advancement as the company scales
* The chance to sell something that actually changes lives, medical weight loss
solutions that deliver real, measurable results for patients
Asher Med, LLC is an equal opportunity employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees.