Marketing Lead

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Role Overview: Marketing Lead – Sponsorships & Strategic Initiatives

Sporting Bet Brazil is seeking a Marketing Lead to drive impactful sports sponsorship initiatives, focused on delivering measurable results across three major assets:

1. A year-long partnership with a domestic football club.
2. A league-level sponsorship with an international sports property (e.g., NFL).
3. A season-long sponsorship of the Brazilian Championship (38 matches).

Reporting to the Head of Marketing, this role operates within Sporting Bet’s internal marketing team, while execution is facilitated through agency-based squads. The Marketing Lead will act as a strategic partner to agency Product Owners (P.O.s), ensuring smooth workflows, enhanced delivery capacity, and cross-initiative alignment. This role demands exceptional skills in planning, prioritization, and collaboration to guarantee flawless execution, strategic clarity, and tangible results.

 

• Strategic Planning:
  • Consolidate all sponsorship activities into a unified calendar. Prioritize and tier initiatives to ensure optimal impact and ROI.
  • Develop and maintain a streamlined, forward-looking plan to ensure initiatives run concurrently without conflict.
• Delivery & Execution:
  • Optimize agency squad performance to balance workloads and drive seamless execution across all initiatives.
  • Ensure clear timelines, milestones, and resource allocation for each sponsorship initiative.
• Stakeholder Alignment:
  • Collaborate with the Head of Branding to integrate brand storytelling and key messaging into sponsorship activations.
  • Maintain alignment with the Head of Marketing on overall strategy, progress, and results.
• Resource Management:
  • Tier initiatives to strategically allocate time, budget, and talent across high-impact opportunities.
  • Drive financial efficiency through ROI-focused decision-making.
• Collaborative Leadership:
  • Serve as a strategic partner to agency-based squads and P.O.s, ensuring workflows are efficient, goal-driven, and conflict-free.
  • Foster a collaborative environment that encourages agility, alignment, and clarity.
• Audience Insights:
  • Leverage fan behavior insights and emotional triggers to create campaigns that engage audiences and drive betting activity.
• Ambiguity Management:
  • Manage overlapping priorities with focus and precision, ensuring timely and effective delivery of all initiatives.
• Visibility & Reporting:
  • Maintain visibility into initiative progress, results, and strategic adjustments. Proactively update leadership on milestones and outcomes.

Specialist skills and experience

• • Proven experience in marketing, sponsorship management, or project leadership, particularly in sports or entertainment industries.
  • Exceptional planning, prioritization, and resource management skills to execute multiple initiatives simultaneously.
  • Strong ability to collaborate within agile, squad-based structures and work effectively with external agency teams.
  • Demonstrated expertise in stakeholder management and alignment, with a focus on proactive communication and visibility.
  • Financial acumen to prioritize initiatives and maximize ROI-driven investments.
  • Deep understanding of fan behavior and audience engagement strategies, with a passion for sports marketing.
  • Ability to navigate ambiguity, manage competing priorities, and deliver measurable results.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference