Marketing Director

Brooklyn SolarWorks Marketing Director

Location: Brooklyn, NY
Reports to: VP of Sales & Marketing
Hours: Full-time, 40 hours per week (some evenings/weekends)

About the Position
We are seeking an experienced and creative Marketing Director to lead and execute our marketing strategies, elevate our brand, drive customer engagement and lead generation. The ideal candidate will be responsible for overseeing all aspects of our marketing initiatives, from strategy development to implementation, to help us expand our footprint and impact in the renewable energy market.

Responsibilities:

1. Marketing Strategy & Leadership:
   Develop and execute a comprehensive marketing strategy that aligns with the company’s goals and values. Lead and manage a team of marketing professionals, vendors, and contractors to execute campaigns effectively. Monitor market trends and competitors to identify opportunities for growth.
2. Brand Development:
   Enhance Brooklyn SolarWorks' brand presence and messaging to establish a stronger identity in the NYC market. Ensure consistency in brand messaging across all channels. Advise on branding strategy and lead generation for Brooklyn Solar Canopy Co.
3. Content Creation & Management:
   Oversee content strategy for blogs, social media, email campaigns, and video production. Collaborate with internal teams and external agencies to create compelling, high-quality content.
4. Digital Marketing:
   Manage the company’s online presence, including SEO/SEM strategies, PPC campaigns, and website optimization. Leverage data analytics to refine marketing campaigns and improve ROI.
5. Public Relations & Community Engagement:
   Cultivate relationships with media, influencers, and community organizations to promote Brooklyn SolarWorks’ mission. Organize events and campaigns that engage the local community and drive brand awareness.
6. Field Team Management:
   Own the performance of Brooklyn SolarWorks Brand Ambassador/Canvass field team. Orchestrate canvass activities with Canvass Manager and harmonize with other marketing channels.
7. Performance Metrics & Reporting:
   Establish KPIs for marketing efforts and track performance using analytics tools. Provide regular reports and insights to senior leadership to guide decision-making. Work with finance to ensure cost effectiveness of marketing activities.

Required Skill Set:
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred). 7+ years of experience in marketing, with at least 3 years in a leadership role. Strong understanding of digital marketing, branding, and public relations strategies. Proven experience in managing budgets, campaigns, and teams. Excellent communication, organizational, and analytical skills. Proficiency in marketing tools such as Google Analytics, HubSpot, and social media platforms.

Preferred Skill Set:
Bi-lingual Spanish. Familiarity with the renewable energy or sustainability sector is a plus.

Benefits/Compensation:
Pay: $120,000-$180,000 Annual (Free options are available) Medical, Vision, Dental and Life Insurance, 401k (Traditional & Roth) retirement plan + 4% tiered company matching. Transportation perks/benefits, Paid Time Off + Sick Days, 11 Company Holidays, Quarterly Profit-sharing Bonus, Free Employee Assistance Program, Occasional Company provided snacks and lunches, Quarterly Company Events, Additional Voluntary Benefits (i.e. HSA, FSA, Pet insurance, STD, LTD, etc.).

Interview Stages:
Candidate Applies - Resume is Reviewed - Screening Process - Interview Request - Interview Conducted (2-4) - Hire is made.

Remote Status: Travel % N/A 25%

How to Apply:
Interested applicants must provide a resume to be considered. Candidates may apply through: Career’s Page: Email: General Application Link:

About Brooklyn SolarWorks:
Brooklyn SolarWorks was founded in 2015 with a purpose and mission to make “solar” appealing, easy, and available for all Brooklyn’s urban homeowners. To meet the challenges of installing solar on NYC rooftops, BSW has pioneered a one-of-a-kind solar canopy design and developed unique installation methods. Brooklyn SolarWorks is a trailblazer in New York City's solar energy industry, specializing in innovative and aesthetically pleasing solar panel installations for urban spaces. We are passionate about making solar energy accessible and practical for city dwellers while contributing to a cleaner and more sustainable future. If you’re eager to be part of a mission-driven organization committed to environmental innovation and urban sustainability, we want to hear from you.

Why Brooklyn SolarWorks:
We are committed to building a diverse, sustainably minded, comfortable and ever-growing team that allows us to deliver a high degree of customer satisfaction and provide them with clean energy solutions. We believe and advocate for work-life balance and growing at a manageable pace. Our staff and our customers are who we are, and here, their voice truly matters. To get a sense of our culture and environment check out our social media channels: IG, TikTok and FB: brooklynsolarworks, Twitter: bksolarworks.

Company Values: Inquisitive, Committed, Adaptable, and Passionate.

Awards:
2023-24, Solar Power World’s Top Contractors
2024, Forbes Home’s Best Solar Companies in New York
2024, City & State’s Trailblazers in Clean Energy (T.R. Ludwig)
2023 Employee Satisfaction Survey: 96% of respondents reported having autonomy and independence in the day to day of my job. 100% of respondents reported the company considers my concerns, thoughts and beliefs when decision making. 100% of respondents reported their supervisor treats everyone respectfully and fairly. 96% of respondents reported the company is committed to improving the diversity of employees. 93% of respondents reported they are satisfied with the employee benefits and perks provided to me.

Brooklyn SolarWorks offers equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, language, religion, age, sex, national origin, citizenship, immigration status, disability status, genetics, family or marital status, protected veteran status, sexual orientation, gender/gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Minimum Salary: $120,000
Maximum Salary: $180,000
Salary Unit: Yearly