M
Marketing Database Specialist
Muckleshoot Casino Resort
1 day ago
Full-time
On-site
WHAT'S IN IT FOR YOU
* Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a
year!
* Complimentary meals and covered team member parking.
* Fully paid medical, prescription drug, dental and vision coverage for you and
competitive premiums for your dependents.
* Employer-paid life insurance, long-term disability, and accidental death and
dismemberment coverage. Flexible Spending Account options for health care
expenses.
* Company-paid gaming licenses
* Variety of additional voluntary benefits and retirement plans.
WHAT YOU’LL DO
* Exemplifies Muckleshoot Casino Resort’s values and set a great example by
always demonstrating excellent guest service and professionalism.
* Utilize the Preferred Players Club database and CMP to maximize and track
promotions.
* Set up offers in applicable system software ensuring accurate content and
timely delivery within budget.
* Create and manage direct mail production schedule and calendar.
* Create and maintain automated processes in player tracking system (i.e., CMP)
for pulling mailing lists, creation of tag codes, monitoring/auditing and
creation of prize codes.
* Build and maintain casino marketing dashboards and reports to evaluate the
effectiveness of key attraction and retention programs.
* Proactively monitor and approve tag and prize codes are compliant with
promotion rules, and levels.
* Consistently review player tracking system to identify player point roll off,
missing/adjusting Free Play, merged and purged account verification, and
verification of various other promotional activity and voids.
* Perform analysis on casino marketing programs and give recommendations on
possible changes.
* Maintain accurate ban and applicable adjustments.
* Responsible for tracking expenses related to direct mail programs.
* Aid appropriate staff with the Player Tracking System; including but not
limited to Direct Mail redemptions, tracked casino play and other club
awards.
* Keep current on all available training and/or updates available for SDS and
or CMP System(s).
* Create reports and documents for use of the Marketing department for
analytical and promotional purposes.
* Coordinate Direct Mail strategic efforts with Strategic Agency and
Consultants
* Ensure the accuracy of all direct mail and promotional materials and rules.
* Field guest and team member inquiries related to direct marketing
initiatives.
* Maintain data integrity of databases.
* Maintain promotional files and historical information.
* Promote positive guest relations in person, by phone and via correspondence,
invitations, and direct mailings.
* Creates, maintains, and facilitates a positive and safe work environment;
promotes positive team member relations and reports issues to the appropriate
personnel.
* Perform other duties as assigned.
WHAT YOU’LL BRING
* AA/AS or BS/BA Degree in Marketing or related field preferred.
* Five (5) years casino marketing database experience including player
tracking, direct mail/marketing and analytics required.
* Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a
year!
* Complimentary meals and covered team member parking.
* Fully paid medical, prescription drug, dental and vision coverage for you and
competitive premiums for your dependents.
* Employer-paid life insurance, long-term disability, and accidental death and
dismemberment coverage. Flexible Spending Account options for health care
expenses.
* Company-paid gaming licenses
* Variety of additional voluntary benefits and retirement plans.
WHAT YOU’LL DO
* Exemplifies Muckleshoot Casino Resort’s values and set a great example by
always demonstrating excellent guest service and professionalism.
* Utilize the Preferred Players Club database and CMP to maximize and track
promotions.
* Set up offers in applicable system software ensuring accurate content and
timely delivery within budget.
* Create and manage direct mail production schedule and calendar.
* Create and maintain automated processes in player tracking system (i.e., CMP)
for pulling mailing lists, creation of tag codes, monitoring/auditing and
creation of prize codes.
* Build and maintain casino marketing dashboards and reports to evaluate the
effectiveness of key attraction and retention programs.
* Proactively monitor and approve tag and prize codes are compliant with
promotion rules, and levels.
* Consistently review player tracking system to identify player point roll off,
missing/adjusting Free Play, merged and purged account verification, and
verification of various other promotional activity and voids.
* Perform analysis on casino marketing programs and give recommendations on
possible changes.
* Maintain accurate ban and applicable adjustments.
* Responsible for tracking expenses related to direct mail programs.
* Aid appropriate staff with the Player Tracking System; including but not
limited to Direct Mail redemptions, tracked casino play and other club
awards.
* Keep current on all available training and/or updates available for SDS and
or CMP System(s).
* Create reports and documents for use of the Marketing department for
analytical and promotional purposes.
* Coordinate Direct Mail strategic efforts with Strategic Agency and
Consultants
* Ensure the accuracy of all direct mail and promotional materials and rules.
* Field guest and team member inquiries related to direct marketing
initiatives.
* Maintain data integrity of databases.
* Maintain promotional files and historical information.
* Promote positive guest relations in person, by phone and via correspondence,
invitations, and direct mailings.
* Creates, maintains, and facilitates a positive and safe work environment;
promotes positive team member relations and reports issues to the appropriate
personnel.
* Perform other duties as assigned.
WHAT YOU’LL BRING
* AA/AS or BS/BA Degree in Marketing or related field preferred.
* Five (5) years casino marketing database experience including player
tracking, direct mail/marketing and analytics required.