Description
Marketing Coordinator
Senior Management Advisors
Clearwater, FL - In office with the ability to travel as needed within the state of Florida.
About Senior Management Advisors
Senior Management Advisors is a trusted and well-known senior living operator with a proud legacy of over 50 years. We are passionate about creating vibrant lifestyles and exceptional experiences for seniors across our communities. As we continue to grow and innovate, we are seeking a highly organized and motivated Marketing Coordinator to join our dynamic team.
Position Overview
Senior Management Advisors is seeking a Marketing Coordinator to support the day-to-day operations of the Marketing Department. This role is ideal for a detail-oriented, creative, and organized individual who thrives in a fast-paced environment and enjoys managing multiple projects simultaneously.
The Marketing Coordinator will assist with a wide variety of marketing initiatives and administrative functions, including website updates, online listing management, online review management, print collateral coordination, community signage, onboarding of new hires, vendor coordination, AI initiatives and general marketing department support.
This position plays a key role in helping ensure all marketing efforts are executed consistently, professionally, and on time across multiple senior living communities.
Key Responsibilities
Marketing & Administrative Support
Assist the Marketing Department with daily projects, communications, and department organization
Coordinate marketing requests from communities and corporate leadership
Help maintain marketing calendars, project timelines, and task tracking
Organize and maintain digital marketing assets, files, photos, and collateral
Assist with ordering and inventory management of marketing materials and promotional items
Website & Digital Content Management
Update community websites with new content, specials, events, photos, and announcements
Update online listings and third-party profiles including:
Google Business Profiles
A Place for Mom
Caring.com
Other online directories and referral sites
Online Review Management
Assist with monitoring and tracking online reviews for all communities
Help support company review generation initiatives and monthly review goals
Coordinate review response requests with community leadership teams
Ensure community profiles are updated with accurate information, photos, and branding
Track online reputation metrics and assist with reporting
Help identify opportunities to improve online presence and resident/family engagement
Community Signage & Print Coordination
Coordinate creation, ordering, and installation of community signage, banners, window graphics, directional signage, and event signage
Assist with maintaining brand consistency across all community signage and printed materials
Coordinate print collateral including brochures, flyers, direct mailers, postcards, and promotional pieces
Coordinate shipment and distribution of marketing materials to communities
Assist with signage updates related to promotions, events, renovations, and rebranding initiatives
New Hire Onboarding & Internal Support
Assist with onboarding and setup of new hires within the marketing department
Coordinate access requests, training materials, and department resources
Help maintain marketing SOPs, templates, and internal guides
Vendor & Project Coordination
Communicate with printers, signage companies, website vendors, photographers, and other marketing partners
Track project progress and ensure deadlines are met
Assist with invoice tracking and marketing-related administrative tasks
Assist with pulling monthly community activities calendars and ensuring all events are in line with company expectations
Support special projects, marketing campaigns, and community initiatives as needed
Qualifications
Bachelor’s degree in marketing, Communications, Business, or related field preferred
1–3 years of marketing, administrative, or coordinator experience preferred
Strong organizational and multitasking skills
Excellent written and verbal communication skills
Proficiency in Microsoft Office
Experience with website content management systems preferred
Detail-oriented with strong follow-through and time management skills
Ability to work independently and collaboratively in a fast-paced environment