Description
As a Marketing Coordinator at ABC Home & Commercial Services, you will be critical to supporting our Marketing team's collaborative efforts. This position involves coordinating various marketing activities, developing marketing materials, and contributing to our overall marketing strategy. The ideal candidate should be an organized, creative, and dynamic professional with a strong interest in marketing and customer engagement.
You will be responsible for planning, implementing, monitoring, and optimizing campaigns across Google, Microsoft, and other platforms, as well as our email campaigns. A successful Marketing Coordinator will effectively manage the paid search budget and work with the Marketing Team to maximize ROI, drive traffic, and increase customer acquisition.
You will research and collaborate with internal stakeholders to develop engaging content for our email and SMS campaigns for current and prospective customers, leveraging your understanding of the customer journey and segments, as well as your effective copywriting and graphic design skills. In addition, you will assist with our internal newsletters and other employee communication.
To be successful in this role, you should demonstrate an understanding of and commitment to our brand. You possess outstanding creative and writing skills and can effectively engage and appeal to our target audiences. You should be driven to improve KPIs and identify opportunities to collaborate with the Marketing Team.
If you believe you are customer growth-oriented and want to work with a collaborative, positive, and growing company, we would be happy to work with you!
Primary Responsibilities:
Planning, creating, and executing strategic campaigns for Google and Microsoft Ads, Local Services Ads, YouTube ads, and Google Business Pages.
Use email and SMS marketing concepts and metrics to create and optimize our email campaigns.
Executing tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI across all campaigns.
Tracking, reporting, and analyzing website analytics and campaigns.
Reporting on performance and KPI’s and providing recommendations for improvement.
Managing campaign expenses, staying on budget, estimating monthly costs, and resolving discrepancies.
Writing and creating enticing and engaging content for blogs, emails, and general copywriting.
Connecting to the brand, team, and target audience.
Assist with photography and videography for marketing materials.
Design and develop creative assets.
Collaborating with the Marketing Director, Creative & Social Coordinator, and various internal teams and external stakeholders.
Additional duties as assigned as the department continues to grow.
Available to attend and assist with workshops and events as needed.
Requirements
Bachelor’s degree or related experience.
Three or more years of experience in a marketing role.
Experience in home services or related industries is a plus.
Advanced SEM experience and success managing campaigns across Google and Microsoft.
Experience with Local Services Ads, YouTube Ads, and Google Business Pages a plus.
Experience building effective email campaigns, experience with Klaviyo is a plus.
Knowledge of graphic design with creative platforms (such as Photoshop, InDesign, Canva, (etc.).
Proficiency in photography and videography, as well as familiarity with editing techniques, is a plus.
Experience with website analytics tools (such as Google Analytics, Looker Studio) is a plus.
Willingness to learn additional programs for the success of the role, as needed.
Excellent writing and communication skills.
Creative flair and exceptional attention to detail.
Ability to work under pressure and prioritize tasks.
Outstanding analytical, interpersonal, and organizational skills.
Excellent problem-solving and networking skills.
Strong work ethic.
Ability to work in a team or individually as and when required.
Good time management abilities.
Strong decision-making skills.
Physical Demands with or without accommodations are not limited to:
Most work will be in an office setting, involving long periods of sitting, computer use, and occasional lifting of marketing materials.
May require physical involvement in setting up marketing events, including lifting and transporting materials.
The company is dedicated to providing necessary accommodations for individuals with disabilities to ensure they can effectively perform their job duties.
Annual Salary:
$60,000
What We Offer:
Health, Dental, Vision, Life Insurance, and more
401(k) with company matching
Paid Time Off (PTO)
Lead Now Program for all employees to increase earnings and pay
Comprehensive training and development opportunities
Work in a dynamic and supportive team environment
#mediumABC
Equal Opportunity Statement:
ABC Home & Commercial Services is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.