Description
Job Duties and Expectations:
The Marketing Coordinator is directly responsible for the company’s marketing process from research and planning to execution and analysis.
The following job responsibilities can be expected:
Participate in the development of branding and corporate identity initiatives
Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
Develop and manage marketing budgets
Develop sales forecasting and product branding plans
Establish and grow a target market share
Monitor costs and budgets
Conduct customer, brand, and product research initiatives
Offer expert advice to develop innovative advertising, public relations, social media, and events
Negotiate with media partners to guarantee advantageous contracts
Work with new business development team and sales teams on brand initiatives
Demonstrate excellent communication and interpersonal skills
Oversee the operation of a company’s website or email marketing program and provide analytics review
Requirements
Requirements:
Marketing Coordinator must have three to five years of applicable experience.
Knowledge of finance, especially expense management and profit and loss statements, is desirable.
Familiarity with the creative side of marketing and design.
B.S. degree is required.
Skills Necessary:
Must be a professional communicator with excellent verbal and writing skills.
Must have the ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex or challenging ideas is essential.
Soft skills such as good attention to detail, versatility and leadership abilities also rank high on the list of desired qualities.
Must be able to work cooperatively and effectively with different personality types as well as other departments, vendors, and clients.
Ability to transition seamlessly among projects of varying scale, audience, format, and distribution channel.