Description
Esperanza Health Centers offers benefits to all its full-time employees:
BCBS Medical PPO Plans | Ameritas Dental | Eye Med Vision | Tuition Reimbursement up to $5,000 per year | 10 Paid Holidays and 21 Days of Paid Time Off
Compensation (Based on experience and qualifications) $44,700 - $53,000
Schedule:
Monday - Friday, may include weekend and evening hours as needed for events or outreach
The Marketing & Communications Coordinator supports Esperanza Health Centers’ marketing and communications efforts by assisting in the development and execution of campaigns, managing social media engagement, and maintaining brand consistency across platforms. This position plays a key role in keeping Esperanza’s community informed and engaged through social media, email, text, and print communications. The Coordinator will assist in executing marketing strategies for all programs, including Panorama PACE, population health campaigns, and community events.
Primary Duties and Responsibilities:
Create and schedule engaging social media content across Facebook, Instagram, LinkedIn, and other relevant platforms; monitor engagement and respond to community messages and comments in a timely, professional manner.
Maintain a marketing content calendar, including health observances, awareness weeks, and internal recognition days (e.g., Provider Day, APP Week).
Track and respond to online reviews (e.g., Google), escalating feedback as appropriate and maintaining reports of trends or key insights.
Maintain and organize Esperanza’s marketing assets, including photos, videos, and graphic files, ensuring current and accurate documentation.
Maintain and monitor Esperanza’s printed materials inventory; ensure clinics are stocked with up-to-date materials and coordinate reprinting when needed.
Assist with basic community research to identify marketing opportunities, outreach partnerships, and population health trends.
Assist in developing and executing digital, text and print campaigns to support Esperanza’s core programs and initiatives, including population health and Panorama PACE marketing efforts. Create flyers, website content, waiting room visuals and other materials, as needed.
Assist in capturing photos and videos at events, celebrations, and community activities.
Support the creation and distribution of the Weekly Squeeze and internal communications, including updating the El Centro homepage and banners.
Assist in collecting and organizing marketing data to measure campaign performance and support the development of future strategies.
Support media events and relations efforts by tracking Esperanza’s press mentions and maintaining up-to-date media, political, and partner contact lists.
Perform other duties as assigned by the Marketing and Communications manager.
Requirements
High school diploma or equivalent required; associate or bachelor’s degree in marketing, communications, or related field preferred.
One to two years of experience in social media, marketing, communications, or related work preferred.
Strong written and verbal communication skills in English and Spanish.
Proficiency with Microsoft Office and comfort using online platforms such as Canva and SharePoint. Experience with basic graphic design tools (e.g., Adobe Creative Suite preferred).
Strong interpersonal and customer service skills. Friendly, outgoing personality with strong interpersonal and communication skills.
Proficiency in social media platforms including Facebook, Instagram, LinkedIn, and X.
Familiarity with basic photography and video editing.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Ability to think creatively, take initiative, and work independently or collaboratively as part of a team.
Basic understanding of marketing principles and analytics preferred.