A
Marketing Automation Specialist
Anritsu
13 hours ago
Full-time
On-site
Anritsu is a provider of innovative communications test and measurement
solutions. Anritsu engages customers as true partners to help develop wireless,
optical, microwave/RF, and digital solutions for R&D, manufacturing,
installation, and maintenance applications, as well as multidimensional service
assurance solutions for network monitoring and optimization. Anritsu also
provides precision microwave/RF components, optical devices, and high-speed
electrical devices for communication products and systems. The company develops
advanced solutions for emerging and legacy wireline and wireless technologies
used in commercial, private, military/aerospace, government, and other markets.
To learn more visit www.anritsu.com and follow Anritsu on Facebook, LinkedIn,
Twitter, and YouTube.
Anritsu is committed to providing a comprehensive and competitive benefits
package to all employees. We offer standard benefits such as major medical,
vision and dental coverage, life insurance, Employee Assistance Plan, Flexible
Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and
profit sharing. Our benefit package is designed to positively impact all aspects
of your life; to help you and your family succeed; and to maintain our status as
a “perfect job.” Come find out what Anritsu has to offer you!
As a Marketing Automation Specialist based in Texas you will have responsibility
for working with internal customers and marketing team to identify business
needs and implement solutions. You will support the B2B marketing team with
campaign tracking, reporting, and analysis of key metrics.
Key Responsibilities include:
* Own cleaning, management, and processing of lead lists alongside sales
development team
* Ensure data integrity of B2B contacts between our CRM (Salesforce) and
marketing automation platform (Pardot)
* Create reports and performance dashboards to help drive key strategic
initiatives
* Develop marketing campaigns and tactics including emails, landing pages,
microsites using Pardot
* Create and maintain lead and nurture reporting methodology, reports and
dashboards, including performance metrics for all lead and nurture tracks and
KPIs for overall program performance
* Implement, design, assemble applications to support SF marketing applications
including, lead management, communities, and execute scoring and routing of
assignment rules for both customers and net-new prospects, including entry
and transition logic and rules, track-specific treatment considerations, and
disposition (routing) of leads that re-enter an active demand state
* Document MAP implementation and marketing/lead nurturing processes, programs,
procedures and support integration with other systems
* Leverage personalization and the dynamic delivery of content to modularize
lead nurturing programs by disqualification reason, persona, product or
solution interest, geography and/or industry
* Develop and maintain lead and nurture reporting methodology, reports and
dashboards, including performance metrics for all lead and nurture tracks and
KPIs for overall program performance including integration with CRM
* Define segmentation criteria to manage lead lists and contact groups for
nurture programs
* Utilized Visualforce, JavaScript, HTML, CSS for various applications such as
Form edits, Email templates and landing pages and tracking codes.
* Evaluate new apps that would enhance the products we are using
* This position will be reporting to the Marketing Manager based in Texas
Requirements:
* Bachelor’s degree required. Pardot certification preferred
* 5+ years working in Salesforce and Pardot
* Must know how to build reports/dashboards, create, manage and update lead
scoring, rating and notifications, folder structures, campaign naming,
Einstein analytics
* B2B Analytics experience preferred
* HTML Required
In order to be successful in this role, the following competencies and behavior
skills are required:
* Self- motivated and ability to self-manage.
* Able to thrive in a dynamic, fast-paced environment.
* Able to adapt and learn new things quickly.
* Excellent communication skills.
* Proven track record building partnerships with the users and Business owners.
* Someone who will take ownership in their space.
* Accountability
* Customer Focus
* Influencing Others
The annual base salary range for this position is $110,000 - $120,000. Please
note that the salary information is a general guideline only. Anritsu Company
considers factors such as (but not limited to) scope and responsibilities of the
position, candidate’s work experience, education/ training, key skills as well
as market and business considerations when extending an offer.
Why work at Anritsu? Please visit us on Comparably to see what our employees
love about working here!
solutions. Anritsu engages customers as true partners to help develop wireless,
optical, microwave/RF, and digital solutions for R&D, manufacturing,
installation, and maintenance applications, as well as multidimensional service
assurance solutions for network monitoring and optimization. Anritsu also
provides precision microwave/RF components, optical devices, and high-speed
electrical devices for communication products and systems. The company develops
advanced solutions for emerging and legacy wireline and wireless technologies
used in commercial, private, military/aerospace, government, and other markets.
To learn more visit www.anritsu.com and follow Anritsu on Facebook, LinkedIn,
Twitter, and YouTube.
Anritsu is committed to providing a comprehensive and competitive benefits
package to all employees. We offer standard benefits such as major medical,
vision and dental coverage, life insurance, Employee Assistance Plan, Flexible
Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and
profit sharing. Our benefit package is designed to positively impact all aspects
of your life; to help you and your family succeed; and to maintain our status as
a “perfect job.” Come find out what Anritsu has to offer you!
As a Marketing Automation Specialist based in Texas you will have responsibility
for working with internal customers and marketing team to identify business
needs and implement solutions. You will support the B2B marketing team with
campaign tracking, reporting, and analysis of key metrics.
Key Responsibilities include:
* Own cleaning, management, and processing of lead lists alongside sales
development team
* Ensure data integrity of B2B contacts between our CRM (Salesforce) and
marketing automation platform (Pardot)
* Create reports and performance dashboards to help drive key strategic
initiatives
* Develop marketing campaigns and tactics including emails, landing pages,
microsites using Pardot
* Create and maintain lead and nurture reporting methodology, reports and
dashboards, including performance metrics for all lead and nurture tracks and
KPIs for overall program performance
* Implement, design, assemble applications to support SF marketing applications
including, lead management, communities, and execute scoring and routing of
assignment rules for both customers and net-new prospects, including entry
and transition logic and rules, track-specific treatment considerations, and
disposition (routing) of leads that re-enter an active demand state
* Document MAP implementation and marketing/lead nurturing processes, programs,
procedures and support integration with other systems
* Leverage personalization and the dynamic delivery of content to modularize
lead nurturing programs by disqualification reason, persona, product or
solution interest, geography and/or industry
* Develop and maintain lead and nurture reporting methodology, reports and
dashboards, including performance metrics for all lead and nurture tracks and
KPIs for overall program performance including integration with CRM
* Define segmentation criteria to manage lead lists and contact groups for
nurture programs
* Utilized Visualforce, JavaScript, HTML, CSS for various applications such as
Form edits, Email templates and landing pages and tracking codes.
* Evaluate new apps that would enhance the products we are using
* This position will be reporting to the Marketing Manager based in Texas
Requirements:
* Bachelor’s degree required. Pardot certification preferred
* 5+ years working in Salesforce and Pardot
* Must know how to build reports/dashboards, create, manage and update lead
scoring, rating and notifications, folder structures, campaign naming,
Einstein analytics
* B2B Analytics experience preferred
* HTML Required
In order to be successful in this role, the following competencies and behavior
skills are required:
* Self- motivated and ability to self-manage.
* Able to thrive in a dynamic, fast-paced environment.
* Able to adapt and learn new things quickly.
* Excellent communication skills.
* Proven track record building partnerships with the users and Business owners.
* Someone who will take ownership in their space.
* Accountability
* Customer Focus
* Influencing Others
The annual base salary range for this position is $110,000 - $120,000. Please
note that the salary information is a general guideline only. Anritsu Company
considers factors such as (but not limited to) scope and responsibilities of the
position, candidate’s work experience, education/ training, key skills as well
as market and business considerations when extending an offer.
Why work at Anritsu? Please visit us on Comparably to see what our employees
love about working here!