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Manager, Shopper Marketing (National Programs)
Mark Anthony Brands Inc.
1 day ago
Full-time
On-site
This role is responsible for defining and leading the national shopper marketing
strategy and program portfolio across MABI portfolio to drive meaningful
business growth. The role will translate brand, consumer and shopper strategies
into compelling retail programs. The Manager will lead the development of
programs that bring together consumer promotions, talent, media, partnerships
and cultural/entertainment IP to create differentiated experiences that drive
conversion and strengthen brand performance at retail.
Accountabilities:
* Own the national shopper marketing strategy and program portfolio,
translating brand and business priorities into differentiated programs that
drive growth.
* Set program priorities and investment recommendations, determining where
shopper marketing can have the greatest business impact.
* Develop integrated programs that bring together consumer promotions, talent,
media, partnerships and IP to create compelling reasons to buy.
* Navigate complex sales, shopper and program performance data to evaluate
effectiveness, determine ROI and inform future investment decisions.
* Turn data and insights into clear, compelling recommendations and stories for
senior stakeholders.
* Lead cross-functional teams and agencies from strategy through execution,
ensuring alignment, accountability and commercial impact
Key Metrics & Financial Targets:
* Volume, Sales Growth
* Incremental Sales & ROI
* Quantity of Displays/Display Execution
* Lift on Display
* Brand Health
* Consumer & Customer Engagement
Own:
* National Shopper Marketing program strategy & end-to-end execution
* Program prioritization, investment & ROI
* Shopper Marketing agency strategy & Creative development
Influence:
* Brand campaign integration
* Retail/Customer Activation
* Partnership & IP Opportunities
* Cross-functional commercialization strategy
Veto:
* Partnerships, activations or program investments that do not demonstrate
strategic relevance, commercial viability or compelling shopper propostion
Critical Staekholders and Relationships:
* Commercialization (Field Sales, Sales Operations)
* MABI US Marketing
* Global brand, trade marketing, digital teams
* Regional Marketing Team
* Finance & Compliance
* MABI Creative Team
Qualifiactions, Education, and Experience:
* Bachelor's Degree and 6+ years of related marketing experience
* Demonstrated experience developing and executing consumer promotions and
integrated marketing programs
* Proven experience bringing together talent, media, partnership IP to create
differentiated consumer & shopper experiences
Skills Needed To Be Successful:
* Proven ability to lead through influence across complex, cross-functional
organizations
* Strong commercial acumen and ability to connect marketing activity to
business results
* Advanced analytical ability — can navigate complex data, determine ROI and
turn insights into decisions
* Exceptional storytelling and executive communication
Ability to connect consumer, brand and shopper strategy to commercial
execution
* Strong agency, partner and stakeholder management
Extraordinary Leaderships Capabilities:
* Delivers on commitments
* Takes ownership
* Uses data in decisions
* Connects strategy to business results
* Prioritizes agility and challenges status quo
* Celebrates culture
Compensation:
Compensation offered to prospective Team Members has taken internal equity into
consideration and can vary depending on a positions’ location. The final agreed
upon wage may vary based on the job-related knowledge, skills, and experience of
the individual.
* Competitive annual salary $100,000 - $120,000 in Chicago, IL
* Bonus plan designed to recognize company performance and individual
contributions
* Comprehensive health and welfare benefits
* Company matching 401(k) contributions
* Paid time off including annual leave, paid sick time and holidays
* Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us
together and ignites our passion for making a difference. It is the driving
force behind why we do what we do every single day, connecting our global
organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything
from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief
in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and
celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting
scrappy to stay ahead of industry giants.
strategy and program portfolio across MABI portfolio to drive meaningful
business growth. The role will translate brand, consumer and shopper strategies
into compelling retail programs. The Manager will lead the development of
programs that bring together consumer promotions, talent, media, partnerships
and cultural/entertainment IP to create differentiated experiences that drive
conversion and strengthen brand performance at retail.
Accountabilities:
* Own the national shopper marketing strategy and program portfolio,
translating brand and business priorities into differentiated programs that
drive growth.
* Set program priorities and investment recommendations, determining where
shopper marketing can have the greatest business impact.
* Develop integrated programs that bring together consumer promotions, talent,
media, partnerships and IP to create compelling reasons to buy.
* Navigate complex sales, shopper and program performance data to evaluate
effectiveness, determine ROI and inform future investment decisions.
* Turn data and insights into clear, compelling recommendations and stories for
senior stakeholders.
* Lead cross-functional teams and agencies from strategy through execution,
ensuring alignment, accountability and commercial impact
Key Metrics & Financial Targets:
* Volume, Sales Growth
* Incremental Sales & ROI
* Quantity of Displays/Display Execution
* Lift on Display
* Brand Health
* Consumer & Customer Engagement
Own:
* National Shopper Marketing program strategy & end-to-end execution
* Program prioritization, investment & ROI
* Shopper Marketing agency strategy & Creative development
Influence:
* Brand campaign integration
* Retail/Customer Activation
* Partnership & IP Opportunities
* Cross-functional commercialization strategy
Veto:
* Partnerships, activations or program investments that do not demonstrate
strategic relevance, commercial viability or compelling shopper propostion
Critical Staekholders and Relationships:
* Commercialization (Field Sales, Sales Operations)
* MABI US Marketing
* Global brand, trade marketing, digital teams
* Regional Marketing Team
* Finance & Compliance
* MABI Creative Team
Qualifiactions, Education, and Experience:
* Bachelor's Degree and 6+ years of related marketing experience
* Demonstrated experience developing and executing consumer promotions and
integrated marketing programs
* Proven experience bringing together talent, media, partnership IP to create
differentiated consumer & shopper experiences
Skills Needed To Be Successful:
* Proven ability to lead through influence across complex, cross-functional
organizations
* Strong commercial acumen and ability to connect marketing activity to
business results
* Advanced analytical ability — can navigate complex data, determine ROI and
turn insights into decisions
* Exceptional storytelling and executive communication
Ability to connect consumer, brand and shopper strategy to commercial
execution
* Strong agency, partner and stakeholder management
Extraordinary Leaderships Capabilities:
* Delivers on commitments
* Takes ownership
* Uses data in decisions
* Connects strategy to business results
* Prioritizes agility and challenges status quo
* Celebrates culture
Compensation:
Compensation offered to prospective Team Members has taken internal equity into
consideration and can vary depending on a positions’ location. The final agreed
upon wage may vary based on the job-related knowledge, skills, and experience of
the individual.
* Competitive annual salary $100,000 - $120,000 in Chicago, IL
* Bonus plan designed to recognize company performance and individual
contributions
* Comprehensive health and welfare benefits
* Company matching 401(k) contributions
* Paid time off including annual leave, paid sick time and holidays
* Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us
together and ignites our passion for making a difference. It is the driving
force behind why we do what we do every single day, connecting our global
organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything
from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief
in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and
celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting
scrappy to stay ahead of industry giants.