Manager, Marketing Strategy

POSITION SUMMARY

The Manager, Marketing Strategy, is responsible for developing and managing digital marketing campaigns across email, text, and app communications, with a focus on growth marketing, new digital revenue opportunities, and achieving LAFC business goals. Thus, this position will require knowledge of and the ability to extract data and produce insights from a myriad of sources, including internal resources and external secondary research. The ideal candidate is a highly motivated individual who is comfortable working cross-functionally and cross-collaboratively across various departments and working with stakeholders at all levels.

This role reports to the VP, Business & Data Strategy with a dotted line to the EVP, Marketing.

LAFC is currently operating on a hybrid work model with a minimum of 1 – 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor.

ESSENTIAL FUNCTIONS

• Develop, manage, and execute email marketing calendar and digital marketing campaigns.
• Build and execute digital customer journeys to raise brand affinity and awareness, increase engagement rates, and generate conversions for key marketing and sales objectives.
• Perform day-to-day email marketing activities including building HTML emails, email campaign set-up, database and list segmentation, A/B testing and reporting.
• Work with creative and content teams to develop advertising collateral, specifically for email, text, and app channels that align with the club voice and intended audience.
• Collaborate with the business and data strategy team to segment databases into distinct, actionable audiences using advanced marketing automation tools.
• Manage audiences across email marketing and CRM platforms.
• Create and maintain high quality marketing analytics dashboards and reports for organization-wide use, specifically the leadership team.
• Analyze campaign performance across all distribution channels.
• Grow the email database while maintaining its health by managing delivery, contact frequency, and content.
• Produce and deliver compelling presentations that visualize key observations and insights based on analysis of marketing data, etc.
• Proactively identify opportunities to drive innovation, optimization, and enhance customer experiences.
• Serve as club liaison to MLS digital, marketing, and e-commerce representatives.
• Other duties as assigned by Supervisor/Management.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• At least 2 years of experience working in a consumer or digital marketing role preferred.
• Previous experience managing email marketing programs required.
• Previous experience working with an email service provider and managing daily email campaigns required.
• Solid understanding of HTML and email design best practices across desktop, mobile, and tablet.
• Previous experience with SAS Viya or Customer 360 platform.
• Previous experience with presentation development tools (VISME or PowerPoint preferred).
• Previous experience with data visualization tools (Tableau preferred).
• Previous experience with demographic data tools is a plus (YouGov, Scarborough, Nielsen preferred).
• Previous experience with CRM systems is a plus (Salesforce preferred).
• Previous experience with survey creation, distribution and analysis is a plus (Qualtrics preferred).
• Strong understanding of CAN-SPAM, GDPR, and CCPA policies.
• Knowledge of domestic and global professional soccer is a plus.
• Excellent communication skills – both verbal and written.
• Strong sense of ownership and accountability as a self-starter.
• Must be proactive, organized, and resourceful with great attention to detail.
• Ability to multi-task, meet tight deadlines, and work effectively in a fast-paced setting.
• Ability to work with external vendors and agencies.
• Must possess a high level of discretion with the ability to handle highly sensitive and confidential information as needed.
• Flexible schedule with the ability to work nights, weekends, and holidays as the event calendar requires.

SALARY RANGE

At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the overall range for this role is $70,000 - $80,000 per year .