LOSSAN Marketing Specialist, Senior - Digital Comm

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LOSSAN Marketing Specialist, Senior - Digital Comm

Orange County Transportation Authority

Job Posting
Dec. 6, 2024

Overview

About the LOSSAN Rail Corridor Agency:

The Los Angeles – San Diego – San Luis Obispo (LOSSAN) Rail Corridor is a joint powers authority that works to increase ridership, revenue, capacity, reliability, coordination, and safety on the coastal rail line between San Diego, Los Angeles, and San Luis Obispo.

Under general direction, responsible for driving the success of specific digital marketing and communications projects for the Amtrak Pacific Surfliner. This position oversees digital marketing, social media content calendars, and email programs. Performs ongoing tactical execution and reporting on campaign performance with the goal of delivering success on key metrics.

This is an exempt position in Salary Grade 190: Min $82,217 – Mid $98,660 – Max $115,104 annually. The starting salary will be within this range based on qualifications.

This posting will remain open until filled.

Responsibilities

This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to this job.

• Defines, develops, and supports social media strategies to increase Pacific Surfliner ridership as well as to improve customer communications.
• Develops content for the Pacific Surfliner blog, website, social media, and other relevant channels.
• Works with the Marketing Manager and social media vendor to create quarterly content calendars.
• Executes and delivers campaign elements across channels, including social media, search engine marketing, email, and content creation.
• Develops persuasive and targeted copy, tailoring messaging to specific audience segments.
• Coordinates and supports email campaigns for lead nurturing along the customer journey.
• Monitors campaigns and helps optimize bidding, pacing, and performance.
• Provides information and insights regarding customer behavior on web, social, and campaign effectiveness.
• Collaborates in overseeing social media vendors and contributes to the development of a comprehensive social media strategy.
• Supports the Pacific Surfliner website by ensuring timely updates regarding services disruptions.
• Utilizes a strong understanding of search engine optimization (SEO) and applies SEO strategies.
• Supports and provides staffing for special events, partnerships, and promotions.
• Writes and edits reports, proposals, and public information collateral copy.
• Oversees community management for the Pacific Surfliner social channels.

Qualifications

Any combination of education and experience equivalent to a bachelor’s degree in marketing, communications, public relations, or a related field and a minimum of five years of digital communications experience. Must be detail-oriented and can multi-task. Experience with transportation, public transit, or travel and tourism marketing is highly valued. Proficiency in Spanish, both spoken and written, for effective communication is highly valued.

Working Conditions/Physical Activities:

• Work may be performed in a stressful, fast-paced office environment.
• Requires ability to understand verbal communication and respond effectively.

Compensation and Benefits:

OCTA offers an attractive compensation and benefits package that includes medical, dental and vision health insurance programs, flex time, paid sick leave, paid vacation, and holidays.

OCTA is an equal employment opportunity employer.