Lifecycle Marketing Manager

You’ll join our Self Serve Growth Marketing team reporting to the Manager of Growth Marketing. You will be responsible for creating delightful customer experiences and driving business growth by improving activation, conversion, feature adoption, and retention within the Self-serve business. You will play a critical role in driving customer engagement, retention, and loyalty by developing, executing, and optimizing multi-channel marketing campaigns. You will own the customer journey from initial onboarding through retention and re-engagement, using data-driven strategies to deliver personalized experiences that drive business outcomes. You will be responsible for creating multichannel campaigns utilizing our CRM, Customer.IO, and in-app messaging, AppCues.

As a data-driven Lifecycle Marketing Manager, you thrive working closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learnings.

As a Lifecycle Marketing Manager, you will be an individual contributor. You will play a pivotal role in increasing Gross Media Spend within the self-serve business by driving higher customer engagement and retention through personalized, data-driven marketing strategies. Your ability to create targeted, multi-channel campaigns will directly influence user activation and re-engagement, encouraging customers to maximize their spend on our platform. By optimizing the customer journey and leveraging A/B testing, you'll help accelerate product adoption and increase overall customer lifetime value, contributing significantly to revenue growth.

This role is open in San Francisco, New York City, or US Remote locations.

The impact you’ll make:

• Customer Segmentation: Use behavioral, transactional, and demographic data to segment customers and deliver personalized experiences that resonate with each audience segment using Customer.IO and AppCues.
• Craft personalized experiences: From a user's initial signup through active use, upsell, retention and winback efforts through prioritization of high-impact experimentation and optimization strategies.
• Onboarding & Activation: Create and enhance onboarding flows and nurture programs to accelerate time-to-value and increase product adoption for new customers.
• Retention & Re-engagement Campaigns: Build and optimize campaigns aimed at increasing customer retention, reducing churn, and driving re-engagement for inactive or at-risk users.
• Analytics & Reporting: Analyze performance and growth metrics across the funnel. Initiate new lifecycle marketing motions using data and insights to develop strategies for continuous improvement.
• Testing & Optimization: Lead A/B and multivariate testing across channels to optimize campaign performance, messaging, and design.

Skills you’ll bring:

• 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or similar field.
• Analytical Skills: Strong analytics-based decision-making, highly capable of interpreting data and advancing initiatives to optimize performance.
• Collaboration: Proven ability to work cross-functionally with teams such as product, analytics, and design to drive impactful campaigns.
• Communication: Excellent written and verbal communication skills, with the ability to craft compelling messaging tailored to different customer segments.
• Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Testing Mindset: Experience with A/B testing, experiment design, and campaign optimization.

Benefits and perks:

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

About NextRoll:

NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.