Description
About Our Organization
We are a leading dermatology organization with 10 locations and growing, offering a comprehensive range of services including medical, cosmetic, surgical dermatology, an internal lab and dispensary, and research group. We are committed to delivering exceptional patient care while continuously improving the patient experience through thoughtful communication, education, and community engagement.
We are seeking an experienced, motivated Integrated Marketing Specialist to join our growing, multi-location dermatology organization. This role plays a key part in executing marketing initiatives, supporting patient engagement, and strengthening our brand presence across events, email marketing, social media, and online reputation management.
The ideal candidate is a hands-on doer with 2–5 years of experience who thrives in a fast-paced, collaborative environment and is excited to grow their career in healthcare marketing. This position supports campaigns from planning through execution and works closely with internal teams and external partners to keep initiatives moving efficiently.
Requirements
Events & Community Marketing (Approximately 30%
Coordinate and execute internal and external events, including
Practice open houses
Cosmetic Events
Community partnerships and sponsorships
Conferences and educational events
Support event promotion, logistics, materials, follow-up communications, and post-event reporting
Collaborate with clinic teams, providers, and leadership to identify high-impact event opportunities
Ensure all events align with brand standards and broader marketing goals
Email Marketing & Digital Campaign Support (Approximately 30%)
Build, deploy, and manage email marketing campaigns, including:
Newsletters
Promotional and service line campaigns
Patient education communications
Assist with digital campaign setup, quality assurance (QA), and ongoing optimization
Maintain organized email calendars and campaign documentation
Track and report on email performance metrics to inform future campaign planning
Social Media (Approximately 20%)
Manage organic social media content planning, scheduling, and engagement for assigned clinic social channels
Provide internal content (including events, providers, promotions, and behind-the-scenes moments) to support organic social media efforts
Collaborate with an external social media agency, when applicable, to align on strategy, content needs, and performance goals
Monitor engagement, trends and identify opportunities for timely or reactive clinic content
Reputation Management (Approximately 10%)
Monitor and manage the organization’s online reputation across review platforms
Respond to patient reviews and feedback in a timely, professional, and empathetic manner
Identify trends in patient feedback and escalate insights to the Marketing Director and leadership as appropriate
Partner with clinic teams to support continuous improvement in patient experience and communication
Additional Responsibilities
Maintain organized workflows, calendars, and project documentation
Support campaign execution across multiple service lines and clinic locations
Coordinate with internal team members and external partners (e.g., designers, developers, agencies)
Assist with performance tracking and reporting across marketing initiatives
Stay informed on healthcare marketing trends and contribute new ideas to the team
Act as a flexible utility player—jumping in where execution support is needed
Requirements Skills/Abilities:
Excellent communication skills and follow up.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Ability to act with integrity and professionalism.
Supervisory Responsibilities: This position as no supervisory responsibilities.
Education and Experience:
Required
Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field
2–5 years of progressive experience in marketing or communications
Hands-on experience with email marketing platforms and social media management
Strong written and verbal communication skills
Excellent organizational skills and attention to detail
Ability to manage multiple projects and deadlines simultaneously
Preferred
Experience in healthcare or a multi-location organization
Exposure to reputation management and patient-facing communications
Familiarity with digital marketing tools, analytics platforms, and content management systems
Experience working with external vendors or agencies
Work Environment:
While performing the duties of this job, the employee regularly works in a clinic setting. Travel to other clinic locations required on as needed basis.
This is a great opportunity to gain broad marketing exposure while working closely with experienced leadership in a growing healthcare organization.