Integrated Marketing Manager, Wearables

Reality Labs brings together experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-oriented marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Wearables. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires an ability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a deep understanding of consumer and market and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough industry. It will be critical that this person is able to unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Integrated Marketing Manager, Wearables Responsibilities

1. You will apply analytical rigor, a good understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.
2. Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap.
3. Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting.
4. Develop a good understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries.
5. Create inspiring briefs to reach our target audiences and achieve business goals.
6. Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships.
7. Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
8. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.

Minimum Qualifications

1. 7+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a diverse media mix that delivers measurable brand and business results.
2. Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
3. Demonstrated experience working with media and creative agencies.
4. Experience in leading and communications with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams.
5. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
6. Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies and brands.

Preferred Qualifications

1. Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
2. Experience and knowledge about diverse cultural, social and business landscapes.
3. Experience working for a developing or emerging brand with multiple products.
4. E-commerce and retail experience, preferably in consumer electronics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to

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