A
Head of Product Marketing
Aarden AI
9 hours ago
Full-time
On-site
THE ROLE
We're in the midst of the most important buildout in U.S. history, with large
growth across energy, transmission, commercial/industrial, housing, and
conservation + carbon. Land is the bottleneck for all of these efforts. Aarden
is a purpose-built solution to understand, invest in, and get deals done for
land-dependent assets.
While only 16 months old, we are already working with the most important
landowners and developers in the country, and it's time for the world to know
about us. That's where you come in.
As Head of Product Marketing, your job is to show the market how Aarden thinks
about land, in public, every week, and use that as a launching point to make
Aarden the most influential and important voice in land markets. When a
hyperscaler announces a campus, a county passes a moratorium, or a timber owner
sells a million acres, you'll use Aarden to figure out what it means within the
broader market context, what owners and developers should be doing in response,
and what new opportunities it creates. Aarden is used to help clients make
decisions like this every day, and your job is to elevate these capabilities to
a much broader audience.
Over time, we want Aarden (and its leadership) to be who people turn to when
they want to understand how America's land is changing, and we want that
attention to turn into conversations with the landowners, developers, and
investors who make the world move.
ABOUT AARDEN
Aarden is the origination and investment partner for people building on and
making decisions about American land, starting with the landowners and
developers behind the energy & data center buildouts. For institutional timber
and farmland owners, that means helping them see what their land could become
and how to value it. For developers, it means finding willing owners with viable
sites before sinking months of time and capital into a site that faces
significant headwinds. For everyone, it means understanding the environmental
and social impacts of these important decisions.
Under the hood, our platform combines parcel data, ownership resolution, zoning,
community sentiment, and price signals with suitability models and defensible
investment analysis.
We're a Seattle-based team, growing quickly and founded in 2025, with expansion
plans into NYC in 2027. Four of the ten largest U.S. landowners are already
clients, and our committed clients cover roughly 14 million acres of high value
land. We have a wonderful cohort of investors as well. Our $4m pre-seed was
announced last year but our subsequent fundraising efforts remain undisclosed;
you would help us announce this.
WHAT YOU'LL DO
* Hunt for stories. Read the news every day across data centers, energy,
timber, farmland, and land policy, and comment on key events that change land
markets (there are a lot of these!).
* Use Aarden to find the answer. Work with Aarden technology to figure out what
each event means, lay out the options it creates for owners and developers,
and back it up with historical and present-day patterns. Our data team will
support you in this work.
* Build Aarden's following on LinkedIn and X. Publish several times a week
across the company's and leadership's channels, and grow those audiences.
You'll develop your own voice along the way, too.
* Tell client stories. Highlight our clients' efforts and help them grow their
businesses with case studies that show how the smartest investors in the
country partner with Aarden to drive results for their funds.
* Turn attention into pipeline. The stories we tell should help more
organizations see the clear benefits of partnering with Aarden.
* Speak to both sides of the market. Write for timber and farmland owners who
are weighing alternative uses, and for data center developers who are quite
literally racing to secure sites. Help each learn about the benefits of
working with the other.
* Make Aarden a counterparty people trust. Owners, developers, investors, and
communities want to know who is serious, credible, and accountable. Make our
rigor, transparency, and track record visible in everything we publish.
WHO YOU ARE
* You've built an audience, for yourself or for someone else, and love being
part of the current conversation.
* You have a nose for stories: you read a headline and immediately see
interesting questions underneath it.
* You understand how capital decisions are made. You can write for an
investment committee, and you know the difference between an interesting map
and an actionable opportunity.
* You write quickly and clearly, and you're comfortable presenting when the
moment calls for it.
* You're comfortable with numbers and software, you ask sharp questions of
data, and you can tell when a finding will holds up to scrutiny.
* You care a lot about accuracy. Our clients make nine- and ten-figure
decisions with our data, and one wrong number can alienate their trust.
A lot of the people who'd be great at this are mid-career product or content
marketers at data and software companies who ended up becoming the public voice
of their company's data. Backgrounds in business journalism or analyst work can
be a great fit too. Familiarity with land, energy, infrastructure, or investing
helps; curiosity matters more.
LOGISTICS
* Location: Seattle or New York City, in-person at least three days per week
* Compensation: $130-190K plus equity
* Reports to: CEO or COO
* We consider all applications, but you're most likely to be evaluated if you
can find a mutual connection with the CEO or COO and ask for an
introduction.
We're in the midst of the most important buildout in U.S. history, with large
growth across energy, transmission, commercial/industrial, housing, and
conservation + carbon. Land is the bottleneck for all of these efforts. Aarden
is a purpose-built solution to understand, invest in, and get deals done for
land-dependent assets.
While only 16 months old, we are already working with the most important
landowners and developers in the country, and it's time for the world to know
about us. That's where you come in.
As Head of Product Marketing, your job is to show the market how Aarden thinks
about land, in public, every week, and use that as a launching point to make
Aarden the most influential and important voice in land markets. When a
hyperscaler announces a campus, a county passes a moratorium, or a timber owner
sells a million acres, you'll use Aarden to figure out what it means within the
broader market context, what owners and developers should be doing in response,
and what new opportunities it creates. Aarden is used to help clients make
decisions like this every day, and your job is to elevate these capabilities to
a much broader audience.
Over time, we want Aarden (and its leadership) to be who people turn to when
they want to understand how America's land is changing, and we want that
attention to turn into conversations with the landowners, developers, and
investors who make the world move.
ABOUT AARDEN
Aarden is the origination and investment partner for people building on and
making decisions about American land, starting with the landowners and
developers behind the energy & data center buildouts. For institutional timber
and farmland owners, that means helping them see what their land could become
and how to value it. For developers, it means finding willing owners with viable
sites before sinking months of time and capital into a site that faces
significant headwinds. For everyone, it means understanding the environmental
and social impacts of these important decisions.
Under the hood, our platform combines parcel data, ownership resolution, zoning,
community sentiment, and price signals with suitability models and defensible
investment analysis.
We're a Seattle-based team, growing quickly and founded in 2025, with expansion
plans into NYC in 2027. Four of the ten largest U.S. landowners are already
clients, and our committed clients cover roughly 14 million acres of high value
land. We have a wonderful cohort of investors as well. Our $4m pre-seed was
announced last year but our subsequent fundraising efforts remain undisclosed;
you would help us announce this.
WHAT YOU'LL DO
* Hunt for stories. Read the news every day across data centers, energy,
timber, farmland, and land policy, and comment on key events that change land
markets (there are a lot of these!).
* Use Aarden to find the answer. Work with Aarden technology to figure out what
each event means, lay out the options it creates for owners and developers,
and back it up with historical and present-day patterns. Our data team will
support you in this work.
* Build Aarden's following on LinkedIn and X. Publish several times a week
across the company's and leadership's channels, and grow those audiences.
You'll develop your own voice along the way, too.
* Tell client stories. Highlight our clients' efforts and help them grow their
businesses with case studies that show how the smartest investors in the
country partner with Aarden to drive results for their funds.
* Turn attention into pipeline. The stories we tell should help more
organizations see the clear benefits of partnering with Aarden.
* Speak to both sides of the market. Write for timber and farmland owners who
are weighing alternative uses, and for data center developers who are quite
literally racing to secure sites. Help each learn about the benefits of
working with the other.
* Make Aarden a counterparty people trust. Owners, developers, investors, and
communities want to know who is serious, credible, and accountable. Make our
rigor, transparency, and track record visible in everything we publish.
WHO YOU ARE
* You've built an audience, for yourself or for someone else, and love being
part of the current conversation.
* You have a nose for stories: you read a headline and immediately see
interesting questions underneath it.
* You understand how capital decisions are made. You can write for an
investment committee, and you know the difference between an interesting map
and an actionable opportunity.
* You write quickly and clearly, and you're comfortable presenting when the
moment calls for it.
* You're comfortable with numbers and software, you ask sharp questions of
data, and you can tell when a finding will holds up to scrutiny.
* You care a lot about accuracy. Our clients make nine- and ten-figure
decisions with our data, and one wrong number can alienate their trust.
A lot of the people who'd be great at this are mid-career product or content
marketers at data and software companies who ended up becoming the public voice
of their company's data. Backgrounds in business journalism or analyst work can
be a great fit too. Familiarity with land, energy, infrastructure, or investing
helps; curiosity matters more.
LOGISTICS
* Location: Seattle or New York City, in-person at least three days per week
* Compensation: $130-190K plus equity
* Reports to: CEO or COO
* We consider all applications, but you're most likely to be evaluated if you
can find a mutual connection with the CEO or COO and ask for an
introduction.