Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.
Our Mission
Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
Role Overview
Frontera is hiring a Head of Marketing to architect, build, and scale our marketing function during a pivotal stage of company growth. This is a builder role, not a campaign management or agency oversight role.
Reporting to the Chief Commercial Officer, you will own how Frontera goes to market across B2B provider and enterprise segments, strategic partners, and an emerging direct to parent and consumer motion. This role requires fluency across product led and sales led growth, modern demand generation, and trust driven healthcare marketing.
You will design and operate the early growth engine, using experimentation, GTM engineering, and AI enabled workflows to generate signals, validate motion, and scale what works. Success in this role means translating customer insight into systems, building durable growth loops, and creating a marketing function that compounds over time.
Key Responsibilities
Go To Market Strategy and Growth Architecture
Own the end to end go to market strategy across providers, enterprise partners, and parents or caregivers
Design, test, and scale product led, sales led, and hybrid growth motions, with clear hypotheses and learning agendas
Apply modern GTM engineering principles to align product, marketing, and sales around activation, adoption, and conversion
Build early demand generation systems across inbound, outbound support, lifecycle, and community driven channels
Define and instrument success metrics across funnel stages, including activation signals, pipeline contribution, product adoption, and trust indicators
Partner closely with Product, Sales, Clinical, and Commercial leaders to ensure GTM strategy reflects real user needs and clinical realities
Brand, Content, and Trust Building
Build Frontera’s brand as a trusted platform for families and clinicians, not just a software product
Develop content and narratives that elevate authentic parent, caregiver, and clinician voices
Define positioning and messaging frameworks that clearly differentiate Frontera across both B2B and consumer audiences
Identify, engage, and activate credible micro influencers and ecosystem partners who represent the voice of the customer
Ensure consistency across brand, product storytelling, and demand channels as the company scales
Build the Function and Scale What Works
Build the marketing function from zero to one, including systems, tooling, processes, and early team structure
Personally execute early experiments across messaging, content, lifecycle, and channel testing before scaling headcount or spend
Select and implement modern marketing and analytics tooling, with a strong bias toward automation, speed, and learning
Leverage AI and agentic workflows to increase velocity, insight generation, and operational leverage
Communicate progress, learnings, and performance to executive leadership and the board
Lay the foundation for repeatable, scalable marketing systems that support long term growth
Experience and Qualifications
Required
8+ years of marketing experience, including senior leadership roles in high growth startup environments
Proven experience building and scaling marketing functions at early or zero to one stage companies
Demonstrated fluency in product led growth, sales led growth, and modern demand generation systems
Strong understanding of GTM engineering, experimentation frameworks, and growth analytics
Track record of close cross functional partnership with Product, Sales, and Commercial teams
Preferred
Experience scaling marketing across multiple startups or early stage companies
Hands on experience with AI enabled marketing workflows and automation
Experience marketing to healthcare providers, clinics, or parents and caregivers
Background in health tech, behavioral health, or regulated industries
Traits and Characteristics
Builder mindset with a strong bias toward action and learning
Comfortable operating without a predefined playbook
Deeply customer centric and outcomes driven
Strategic thinker who enjoys diving into details and systems
High ownership mentality and comfort being accountable in ambiguous environments
Why This Role Matters
Marketing will be foundational to how Frontera scales trust, adoption, and impact. This role will define how families, clinicians, and partners discover Frontera, engage with our platform, and become long term advocates.
This is a rare opportunity to define the marketing DNA of a category defining healthcare company. You will shape not only how Frontera grows, but how trust is built at scale in pediatric behavioral health.
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and responsible PTO.
Expected Salary Range in Denver:
$180,000-$220,000
Expected Salary Range in San Francisco:
$240,000-$270,000
Why Frontera?
Opportunity to be at the forefront of innovation in pediatric healthcare.
Work on challenging and impactful projects that leverage cutting-edge technologies.
Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
Make a real difference in the lives of children and families in rural communities.
Competitive salary and benefits package.
Join us in building the future of behavioral healthcare!