Head of Growth Marketing

About Our Client

Our client, Intro, is the best way to book world-class experts and get advice over a video call.

They believe that access to people and knowledge can unlock human potential. Whether it’s learning how to perform an exercise from a top fitness trainer or getting business advice from a successful entrepreneur, access and information can improve your life and the lives of others. That is why their mission is to give everyone access to anyone.

Responsibilities

• Lead efforts to acquire new customers through various channels (e.g., paid search, paid social, content marketing, SEO, etc.)
• Design, launch, and optimize performance marketing campaigns
• Develop and manage the acquisition funnel from lead generation to conversion
• Collaborate with the product team to refine strategies to deliver value to consumers
• Drive channel acquisition growth by identifying new messaging, targeting, and capability opportunities
• Design performance reports and dashboards to evaluate results & influence strategy
• Collaborate with the creative team to inform them of campaign performance and strategize on creative development with customer-centric direction
• Engage with media partner reps (Meta / Google / LinkedIn / Twitter / TikTok) to mitigate & resolve issues, identify new tests for implementation for full utilization of all the capabilities of the platform
• Drive innovation by influencing teams across the organization to push the limits of digital strategy

The Team

Intro's CEO previously built an operating system that was acquired by Intuit and became the new QuickBooks Online. Their CTO previously built a marketplace that was used by millions of people and generated over $100m in GMV. We love working on BIG problems for a LOT of people and believe that Intro will be the most impactful yet.

Their Investors

We’re backed by Andreessen Horowitz (A16Z), Alexis Ohanian (founder of Reddit), Tiffany Haddish, Kevin Durant, and a group of world-class investors.

Intro Company Values

• Impress the customer
• Be successful as a company
• Be creative, inventive, and scrappy
• Keep it simple and execute
• Take a moment to understand others
• Feedback should make us stronger, not weaker
• Stay grateful

Why work at Intro?

On your first day, we’ll do a few exercises to help you identify your life goals. We’ll ask questions like “what do you imagine your life looking like if you achieved all of your goals” and “why are those goals important to you?” Once we identify those goals, they become our goals and we will work together to help make them a reality.

Next, we’ll ask you about things that matter to you in the short term. These could be things like a gym membership, meditation classes, or an allowance to attend concerts. It’s an open-ended exercise and we’ll come up with a perks package that makes you feel valued.

Finally, here are the things you’ll definitely get: competitive salary, equity (you become an owner of the business), health insurance, apple equipment, company trips and events, allowances, flexible vacation days, flexible sick days, recharge days, and more.