Position Purpose
The Growth Marketing Specialist is a key member of the internal Marketing team who is responsible for supporting and executing growth-driven marketing strategies, with a primary focus on generating qualified leads and opportunities. This role focuses on optimizing customer acquisition and retention through marketing campaigns, data analysis, and cross-team collaboration.
Position Summary
The Growth Marketing Specialist drives the execution and optimization of marketing initiatives that support the organization’s growth objectives and goals. The Growth Marketing Specialist:
Coordinates activity on the website (e.g., update existing content, launch new guides, webinars, or blog content, replace imagery, etc.)
Supports the strategy and execution of email newsletters and social media
Proofread submissions before use in marketing campaigns
Assists with PR and event planning
Maintains Salesforce data for accurate reporting
Stays informed about marketing industry trends
Analyzes marketing trends and customer behavior to inform marketing strategy
Assists the Growth Marketing Manager with budget management
Supports cross-division teams with client and sales assets
Responsibilities
Campaign and PR Management
Ensure quality execution of marketing campaign assets
Lead the building of campaign briefs for marketing campaign assets and initiatives, with oversight from the Growth Marketing Manager
Own the development and optimization of email marketing campaigns to clients and prospects, leveraging A/B testing, segmentation, and automation tools to maximize engagement and conversion
Manage social media strategy (LinkedIn, Facebook, Instagram) and online presence, optimizing content for engagement while ensuring alignment with brand tone, positioning, and goals
Generate positive PR for Workshop Digital by submitting company news, including announcements for new hires and clients, and awards to local publications
Assist the Growth Marketing Manager with maintaining budgets
Research potential new local and national advertising opportunities to promote brand awareness
Develop and complete award submissions, and also source additional award opportunities
Assist with DigitalRVA and other marketing events, including promotion, set up, recording (if needed), and website updates
Website Management & Maintenance
Manage WorkshopDigital.com and DigitalRVA.com to ensure the site adheres to brand guidelines, continues to improve in organic/AI search, and consistently converts visitors into leads.
Implement SEO best practices across the websites, including but not limited to: keyword research, on-page optimization (meta tags, alt text, headers), and improving technical SEO elements such as site speed and mobile-friendliness
Maintain inventory of marketing materials and company swag, ensuring alignment with marketing budget allocation
Maintain a clean lead list in Salesforce for the sales team
Manage the company’s digital asset library, ensuring all materials are properly organized and accessible both internally and externally
Reporting and Analysis
Own the monthly marketing reporting and dashboard creation/analysis, providing insights into key metrics and presenting findings to the Growth Marketing Manager
Research market trends, customer behavior, and competitive landscape, preparing detailed reports that analyze and summarize data to inform marketing strategies
Business Development Support
Assist the Business Development team in Sales collateral (including RFP submissions) and the Client Services team in client assets
Professional Development
Continuously improve knowledge and skills through industry publications, professional development, training, and certifications
Identify and recommend new technology, tools, and processes that improve efficiency across the marketing department
Assist in compiling strategy presentations to present to Leadership
Qualifications
A minimum of 3 years of proven experience in growth marketing
Strong organization skills and attention to detail
Clearly and effectively articulates thoughts and points
Excellent analytical, project management, and time management skills
Able to identify and resolve problems
Excellent communication and interpersonal skills.
Creative thinker with a data-driven and analytical mindset.
Basic level skills in MS Office Suite and Google Suite, particularly in Excel, Google Sheets, Google Slides, and Google Docs
Proficiency in digital marketing channels (SEO, SEM), analytics tools, and marketing automation platforms
Relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.
Knowledge of emerging marketing trends and technologies.
Experience in marketing automation tools and platforms, particularly in Craft CMS, Salesforce, Account Engagement, Basecamp, and Canva (preferred)
Experience with A/B testing and multivariate experiments (preferred)
Benefits + Four Day Work Week (4DWW)
A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
Competitive salaries
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
12 days PTO, 5 days STO, 11 holidays
List of Awards
8x Outside Best Places to Work
7x Virginia Business Best Places to Work
2x Search Engine Land Finalist
1x US Search Awards - Best Small PPC Agency
Salary
Expected base salary range is $65,000 - $75,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.