Growth Marketing Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

We're looking for a Growth Marketing Manager to shape and execute Kabam’s growth strategy, with a primary emphasis on user acquisition, ad monetization, and strategic thinking. This is an exciting opportunity to join a high performing team in a role that will make a big impact in driving the success and expansion of our games.

In this role, you can expect to be responsible for:

• Strategy and Team Collaboration
• Collaborate with senior managers to develop and implement user acquisition strategies across diverse channels, aiming for diversification and optimized outcomes.
• Assist in formulating localized market strategies and tactics for major geos and regions, adapting approaches to match local nuances.
• Support in generating clear, detailed long- and short-term projections and effectively communicating to key stakeholders.
• Ad Monetization, ASO, Creative Strategy
• Contribute to the execution of ad monetization strategies, leveraging competitor analysis and network negotiations.
• Gain an understanding of the significance of App Store Optimization (ASO) on ranking and conversion metrics, and provide input for strategic approaches.
• Collaborate with the Marketing Creatives and Game team to support effective creative strategies that unlock growth potential.
• User Acquisition, Re-engagement, and Retargeting
• Assist in defining comprehensive strategies for new user acquisition and re-engagement/retargeting, tailored to different markets.
• Support in the implementation of retargeting campaigns to convert users who have expressed interest in our games.
• Process Improvement and Automation
• Participate in the development of a Growth Marketing Automation function, enhancing processes, productivity, and scalability.
• Identify opportunities for process improvements to support the organization's growth.
• Explore incrementality measurement for paid campaigns to further justify impact to spend.
• Analysis, Reporting, and Budget Management
• Collaborate with the Data team to assist in building reporting tools, automate growth marketing operational processes, and estimate projections and LTVs.
• Utilize data-driven insights to inform decision-making and optimize growth strategies.
• Assist in managing and allocating budgets effectively across different marketing channels for maximum impact.
• Provide recommendations for improvement based on the results.
• AB test targeting and creatives to understand direct impact to Growth Marketing KPIs.
• Identify gaps in data and reporting to improve measurement and evaluation of Paid efforts.
• Partner with the data team to build a better pipeline for email and push KPIs and build narrative of how we evaluate impact to broader business.
• Cross-functional Collaboration
• Implement innovative strategies and campaigns to stay at the forefront of the industry, collaborating with stakeholders on implementing integrated marketing campaigns to drive results.
• Collaborate with game teams to understand product roadmaps, features, design, and economy, contributing insights for revenue growth.
• Partner with the Marketing team to assess the impact of product marketing, branding, and consumer insights on ROI and growth.
• Learn from the expertise of the Business Development team to gain insights into platform partnerships, IP partnerships, and regional expertise.