Growth Marketing Manager

Job Description: Growth Marketing Manager

San Diego, California (Hybrid)

Company Overview

Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. For too long, the process of selling outdated and damaged houses has been terrible for sellers. Local property investors capitalize on homeowner distress to purchase houses cheaply and resell them for huge profits.

Sundae is putting more of those profits back in the hands of the homeowner. We’ve developed a model to predict when sellers will need our help, and a best-in-class sales and marketing team to reach them and a trusted brand that allows us to grow even faster through word of mouth and referrals. With scale and efficiency, we’re able to redistribute economic value to sellers in the form of the most competitive price so that Sundae can become the largest buyer of homes that need love in the United States.

We are a Tier 1 Venture Capital backed company with product-market fit, scaling revenue, and a massive addressable market opportunity. Our team is composed of seasoned leaders from real estate and marketplace businesses and with significant high-growth company experience (Airbnb, Dropbox, Chime, LendingHome).

Joining Sundae means being part of the team that’s bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you’re driven by making a positive impact on people’s lives and want to support our mission, we’d love to hear from you.

About The Role

We are looking for an experienced growth marketer to power our next phase of revenue growth. As a Growth Marketing Manager, you will optimize our paid media campaigns and website conversion tactics, as well as expanding our top funnel growth via local marketing campaigns. This is an opportunity to make a big impact in helping Sundae achieve our ambitious growth targets.

The Sundae team is a collection of unique skills, passions and superpowers that together make us a very capable team. We highly value curiosity, risk-taking, measurement, analytics, innovative thinking, empathy, and above all, a relentless focus on our customers. Our mission of compassion drives us to innovate experiences, business models, and technology; we are not afraid to rethink the way the real estate market serves the needs of the consumer. If you want to work in an incredibly fast paced, compassionate, and innovative environment, come join us!

Responsibilities

• Manage and optimize Google Ads campaigns and SEO initiatives
• Run result-driven experiments based on channel expertise and data analysis
• Develop and implement creative strategy for Direct Mail campaigns
• Be the voice of the customer, creating and managing product messaging, brand differentiation, marketing content, and sales collateral that speak to Sundae customers’ needs and desires
• Develop and execute social media strategy that drives Sundae’s organic growth
• Collaborate with each of the business unit leaders across product, sales and operations to identify content opportunities and develop campaign strategies and tactics
• Create a strong feedback loop regarding lead quality as well as sales execution with the sales team; hold one another accountable to each other's deliverables while fostering a collaborative relationship that drives full-funnel improvement

About You

• Proven track record of driving growth across multiple paid/digital channels and strategies, including Google Ads
• You’ve built high-converting landing pages and are familiar with conversion rate optimization best practices
• Experience with budget planning, forecasting, and optimizing for cost per action targets
• Problem-solving and results-driven mindset with a willingness to constantly learn
• A structured thinker: able to break-down opportunities into actionable steps, hypotheses and frameworks, generate action plans, and align stakeholders
• You expect challenges to arise and you are ready to roll up your sleeves to solve them
• You stay on the cutting edge of advertising and marketing innovation and best practices
• 3-5 years experience in growth marketing at a high-growth company

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we still encourage you to apply.

Compensation & Benefits

• The salary range for this role is $80,000 - $105,000
• Competitive benefits package with 100% paid premiums for employee and 80% for dependents
• Compelling equity package based on experience

We here at Sundae strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Sundae is an Equal Opportunity Employer.