Description
We’re looking for a Growth Marketing Associate to assist in scaling our full-funnel marketing engine. This role is equal parts strategy and execution, you will contribute in the design, run, optimize, and report on the channels that drive awareness, leads, and revenue.
This is not a brand-only or content-only role. You will be a participant in performance marketing, lead generation, digital infrastructure, and HubSpot operations, working closely with Sales to drive measurable growth.
If you thrive in a hands-on role where results matter and marketing is tied directly to revenue, this role is for you.
Core Responsibilities
Growth & Lead Generation
Assist in end-to-end lead generation across paid, organic, and marketplace channels
Support in the design and optimize funnels from first touch ? MQL ? SQL
Partner with Sales to align on ICPs, lifecycle stages, and handoffs
Track and improve conversion rates, CPL, CAC, and pipeline contribution
Paid Media & Advertising
Assist in the planning, launch, and optimize paid campaigns across platforms such as Google, Meta, LinkedIn, and marketplaces
Collaborate in managing budgets, performance reporting, and ROI optimization
Contribute in the testing creative, audiences, and offers to drive scalable growth
Social Media (Organic & Paid)
Contribute to social strategy focused on reach, engagement, and demand creation
Collaborate with internal teams or creators to produce high-performing content
Measure performance beyond vanity metrics (traffic, leads, conversions)
Website & Conversion Optimization
Assist in the ownership of website performance as a conversion engine
Participate in the building and optimization of landing pages, CTAs, and messaging
Collaborate on SEO, analytics, and CRO initiatives
Ensure the website supports lead capture, attribution, and sales enablement
Marketplaces & Ecommerce Channels
Contribute in managing and optimizing presence on online marketplaces (e.g., Amazon, retail or B2B marketplaces)
Improve product listings, keyword strategy, and conversion rates
Monitor performance, attribution, and revenue impact from marketplace channels
HubSpot Operations & Marketing Infrastructure
Assist stakeholders in the ownership of HubSpot marketing operations end-to-end
Assist in building and maintaining:
Campaigns and workflows
Lifecycle stages and lead scoring
Forms, landing pages, and automation
Reporting and attribution dashboards
Ensure clean data flow between Marketing and Sales
What Success Looks Like (First 6–12 Months)
Increased qualified lead volume and improved conversion rates
Clear visibility into marketing-sourced and marketing-influenced revenue
Strong alignment between Marketing and Sales
Scalable, repeatable growth systems across channels
HubSpot functioning as a reliable source of truth for pipeline and performance
Requirements
Qualifications
1 to 3 years of experience in growth, demand generation, or performance marketing
Proven experience in supporting stakeholders who own multiple channels (paid, social, web, marketplaces)
Strong hands-on experience with HubSpot (marketing + ops)
Data-driven mindset with experience reporting on funnel and revenue metrics
Comfortable working with and supporting stakeholders who are building systems from scratch
Experience working closely with Sales teams
Bonus Experience
B2B, B2C, or hybrid go-to-market experience
Marketplace or ecommerce growth experience
Experience in supporting the scaling of marketing in a high-growth environment