Gemini Performance Marketing Manager
Google
16 hours ago
Full-time
On-site
MINIMUM QUALIFICATIONS:
* Bachelor's degree or equivalent practical experience.
* 4 years of experience in B2C performance marketing, digital media, or user
acquisition.
* Experience managing end-to-end paid media campaigns from creative briefing
and development to platform optimizations.
PREFERRED QUALIFICATIONS:
* Experience working in one or more of the following fields: growth, product,
brand, social, or partner marketing or research.
* Experience in consulting and working with behavioural marketing data.
* Experience marketing a new-to-market consumer tech or AI product and large
budgets across global markets.
* Experience utilizing AI productivity tools to solve layered problems and
streamline business workflows.
* Ability to analyze campaign data, generate reports, and optimize performance
metrics.
* Excellent project management and communication skills, with the ability to
manage multiple campaigns and stakeholders simultaneously in a fast-paced
environment.
ABOUT THE JOB:
As a Growth Marketing Manager on the Consumer Apps team, you will be at the
forefront of promoting Gemini across the globe. You'll develop marketing plans
that leverage paid media to support strategies that drive user growth and
engagement. In this role, you will be responsible for leading the paid media
strategy for Gemini, with a focus on driving performance through paid and Owned
and Operated (O&O) channels. You will develop and execute campaigns, manage
budgets, and analyze performance to optimize for growth and user acquisition.
Know the user. Know the magic. Connect the two. At its core, marketing at Google
starts with technology and ends with the user, bringing both together in
unconventional ways. Our job is to demonstrate how Google's products solve the
world's problems--from the everyday to the epic, from the mundane to the
monumental. And we approach marketing in a way that only Google can--changing
the game, redefining the medium, making the user the priority, and ultimately,
letting the technology speak for itself.
Individual pay is determined by factors including job-related skills,
experience, and relevant education or training.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google
[https://www.google.com/about/careers/applications/benefits/].
RESPONSIBILITIES:
* Manage the day-to-day execution and optimization of large-scale B2C
performance campaigns for the Gemini app, brief creative agencies, and
oversee creative production, looking for ways to optimize workflows with the
use of AI.
* Coordinate campaign operations, including managing creative asset pipelines
and localization (i18n) workflows, to ensure timely campaign launches in a
high-velocity environment.
* Collaborate with product and our Media CoE to report on campaign results,
providing actionable insights and recommendations to the wider team for
improving performance and efficiency.
* Develop and implement a rigorous A/B testing and experimentation framework to
continuously improve campaign performance and uncover new growth
opportunities.
* Collaborate with cross-functional teams, including product, creative, and
analytics, to ensure paid media strategies are aligned with broader product
and marketing goals.
* Bachelor's degree or equivalent practical experience.
* 4 years of experience in B2C performance marketing, digital media, or user
acquisition.
* Experience managing end-to-end paid media campaigns from creative briefing
and development to platform optimizations.
PREFERRED QUALIFICATIONS:
* Experience working in one or more of the following fields: growth, product,
brand, social, or partner marketing or research.
* Experience in consulting and working with behavioural marketing data.
* Experience marketing a new-to-market consumer tech or AI product and large
budgets across global markets.
* Experience utilizing AI productivity tools to solve layered problems and
streamline business workflows.
* Ability to analyze campaign data, generate reports, and optimize performance
metrics.
* Excellent project management and communication skills, with the ability to
manage multiple campaigns and stakeholders simultaneously in a fast-paced
environment.
ABOUT THE JOB:
As a Growth Marketing Manager on the Consumer Apps team, you will be at the
forefront of promoting Gemini across the globe. You'll develop marketing plans
that leverage paid media to support strategies that drive user growth and
engagement. In this role, you will be responsible for leading the paid media
strategy for Gemini, with a focus on driving performance through paid and Owned
and Operated (O&O) channels. You will develop and execute campaigns, manage
budgets, and analyze performance to optimize for growth and user acquisition.
Know the user. Know the magic. Connect the two. At its core, marketing at Google
starts with technology and ends with the user, bringing both together in
unconventional ways. Our job is to demonstrate how Google's products solve the
world's problems--from the everyday to the epic, from the mundane to the
monumental. And we approach marketing in a way that only Google can--changing
the game, redefining the medium, making the user the priority, and ultimately,
letting the technology speak for itself.
Individual pay is determined by factors including job-related skills,
experience, and relevant education or training.
US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google
[https://www.google.com/about/careers/applications/benefits/].
RESPONSIBILITIES:
* Manage the day-to-day execution and optimization of large-scale B2C
performance campaigns for the Gemini app, brief creative agencies, and
oversee creative production, looking for ways to optimize workflows with the
use of AI.
* Coordinate campaign operations, including managing creative asset pipelines
and localization (i18n) workflows, to ensure timely campaign launches in a
high-velocity environment.
* Collaborate with product and our Media CoE to report on campaign results,
providing actionable insights and recommendations to the wider team for
improving performance and efficiency.
* Develop and implement a rigorous A/B testing and experimentation framework to
continuously improve campaign performance and uncover new growth
opportunities.
* Collaborate with cross-functional teams, including product, creative, and
analytics, to ensure paid media strategies are aligned with broader product
and marketing goals.