Field Marketing Manager
Subaru
1 day ago
Full-time
On-site
SUMMARY
Primarily responsible for effectively communicating and assisting in the
execution of the Subaru of America (SOA) national brand strategy at the
Region/Zone and retailer level. Manages brand strategy initiatives related to
"More than a Car Dealer," including the Dealer to Retailer initiative and
Retailer of the Year. Serves as a critical communication liaison for SOA
executives, SOA Marketing Department, and Field team. Serves as the strategic
business owner of the Subaru Ad Fund (SAF) Program and Carmichael Lynch Retailer
Brand team and the field liaison for Soft Ad Groups (SAGs). The expected tenure
in role is 2.5+ years.
MAJOR RESPONSIBILITIES
* Subaru Ad Fund (SAF): Manages all aspects of planning, development, and
implementation of the SAF Program. Manages the scope of work and partnership
with program administrator, Ansira. Performs, organizes, and enhances
training activity for Field team, Subaru of America (SOA) Marketing
stakeholders, and retailers. Facilitates program and reporting enhancements.
Acts as day-to-day program contact for Regional Marketing Managers and Zone
Retailer Marketing Managers. Ensures the enforcement of policies and
procedures. Partners with SOA Legal and Accounting.
* Carmichael Lynch Retailer Brand Team: Provides strategic direction and
oversight to the Carmichael Lynch Retailer Brand team. Oversees
implementation of brand strategy, communication plans, content, and progress.
* Communication: Facilitates two-way dialogue between SOA Marketing, Field, and
retailers – formally, informally, and in-person, including frequent calls
with stakeholders, to ensure proper execution of the brand strategy.
Maintains responsibility for coordinating meetings/communications with the
Marketing Subcommittee of the National Retailer Advisory Board (NRAB). Serves
as primary liaison between Sales/Executive leadership and Marketing
Operations.
* Soft Ad Groups (SAGs): Leads field engagement/communication in the planning,
development, and execution of SAGs. Collaborates closely with Media and
Advertising teams along with other key stakeholders (Accounting,
Distribution, Information Technology [IT], Carmichael Lynch) for ongoing
management and evolution of SAGs.
* Love Promise Recognition Programs: Manages process for Retailer of the Year
and Zone of the Year recognition programs. Builds business case for retailer
selection for award for the SOA executive team. Works with SOA Field and
Advertising teams to ensure that all marketing for these programs is properly
executed. Leads coordination with SOA Retail Operations Training on the HEART
Award.
* Training: Serves as lead organizer of the Management Associate program
Marketing rotation and new Zone Retailer Marketing Manager onboarding. Serves
as leading coordinator of Foundations modules pertaining to SAF and Love
Promise. Performs field training and cross-departmental training for various
brand strategy programs, such as Love Promise Community Commitment Award,
Love Promise stories, and A Retailer You Can Love.
* Reporting: Partners with Field Operations to lead monthly executive meetings
on marketing demand and sales. Provides strategic direction and guidance on
the design on field/retailer reporting.
ADDITIONAL RESPONSIBILITIES
* Leads SAF expo spaces for National Business Conference (NBC), Aftersales
Business Conference (ABC), and National Training Conference (NTC), as needed.
REQUIRED SKILLS & PERSONAL QUALIFICATIONS
* Excellent problem-solving, project management, and collaborative skills.
* Passionate about developing self and others. Demonstrated leadership
qualities to develop two (2) Specialists.
* Superior proficiency in Microsoft Office Suite (Excel, PowerPoint, and Word).
* Subaru of America (SOA) Field experience required. Must have thorough
understanding of SOA Regional/Zone operations and Love Promise programs
EDUCATION & EXPERIENCE REQUIREMENTS: Bachelor's Degree required. At least 8-10
years required
WORK EXPERIENCE
* Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)
* Hybrid Role: Hybrid Role - Remote work 2 days per week [Wednesdays & Fridays]
* Travel: 20% Domestic
COMPENSATION: The recruiting base salary range for this full-time position is
$122,500 - $168,900 / year. Within the range, individual pay is determined by
factors, including job-related skills, experience, and relevant education or
training. Additionally, this role is bonus-eligible, with a target bonus
percentage that provides an opportunity to earn even more based on your
performance. (Internal Job Grade: M2)
WHY JOIN US? In addition to competitive salary, Subaru offers an amazing
benefits package that includes:
Total Rewards & Benefits:
* Medical, Dental, Vision Plans
* Pension, Profit Sharing, and 401K Match Offerings
* 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
* Tuition Reimbursement Program: $15,000 yearly benefit
* Vehicle Discount Programs
Learning & Development:
* Professional growth and development opportunities
* Direct partnership with senior leadership
* Formal Mentorship Program
* LinkedIn Learning License
Visit our careers landing page for additional information about our
compensation and benefit programs.
ABOUT SUBARU
Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we
strive to be More Than a Car Company®. Subaru believes in being a positive force
in the communities in which we live and work, not just with donations but with
actions that set an example for others to follow. That’s what we call our Subaru
Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment
to innovation, safety, and sustainability. With a rich history dating back to
1953, Subaru has consistently pushed the boundaries of automotive engineering to
deliver vehicles that offer not only exceptional performance but also a unique
blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared
passion for our product. We foster an inclusive environment that encourages
employees to bring their unique perspectives and talents to the table. Our team
members are driven by a common goal: to create exceptional vehicles that inspire
and delight our customers.
Primarily responsible for effectively communicating and assisting in the
execution of the Subaru of America (SOA) national brand strategy at the
Region/Zone and retailer level. Manages brand strategy initiatives related to
"More than a Car Dealer," including the Dealer to Retailer initiative and
Retailer of the Year. Serves as a critical communication liaison for SOA
executives, SOA Marketing Department, and Field team. Serves as the strategic
business owner of the Subaru Ad Fund (SAF) Program and Carmichael Lynch Retailer
Brand team and the field liaison for Soft Ad Groups (SAGs). The expected tenure
in role is 2.5+ years.
MAJOR RESPONSIBILITIES
* Subaru Ad Fund (SAF): Manages all aspects of planning, development, and
implementation of the SAF Program. Manages the scope of work and partnership
with program administrator, Ansira. Performs, organizes, and enhances
training activity for Field team, Subaru of America (SOA) Marketing
stakeholders, and retailers. Facilitates program and reporting enhancements.
Acts as day-to-day program contact for Regional Marketing Managers and Zone
Retailer Marketing Managers. Ensures the enforcement of policies and
procedures. Partners with SOA Legal and Accounting.
* Carmichael Lynch Retailer Brand Team: Provides strategic direction and
oversight to the Carmichael Lynch Retailer Brand team. Oversees
implementation of brand strategy, communication plans, content, and progress.
* Communication: Facilitates two-way dialogue between SOA Marketing, Field, and
retailers – formally, informally, and in-person, including frequent calls
with stakeholders, to ensure proper execution of the brand strategy.
Maintains responsibility for coordinating meetings/communications with the
Marketing Subcommittee of the National Retailer Advisory Board (NRAB). Serves
as primary liaison between Sales/Executive leadership and Marketing
Operations.
* Soft Ad Groups (SAGs): Leads field engagement/communication in the planning,
development, and execution of SAGs. Collaborates closely with Media and
Advertising teams along with other key stakeholders (Accounting,
Distribution, Information Technology [IT], Carmichael Lynch) for ongoing
management and evolution of SAGs.
* Love Promise Recognition Programs: Manages process for Retailer of the Year
and Zone of the Year recognition programs. Builds business case for retailer
selection for award for the SOA executive team. Works with SOA Field and
Advertising teams to ensure that all marketing for these programs is properly
executed. Leads coordination with SOA Retail Operations Training on the HEART
Award.
* Training: Serves as lead organizer of the Management Associate program
Marketing rotation and new Zone Retailer Marketing Manager onboarding. Serves
as leading coordinator of Foundations modules pertaining to SAF and Love
Promise. Performs field training and cross-departmental training for various
brand strategy programs, such as Love Promise Community Commitment Award,
Love Promise stories, and A Retailer You Can Love.
* Reporting: Partners with Field Operations to lead monthly executive meetings
on marketing demand and sales. Provides strategic direction and guidance on
the design on field/retailer reporting.
ADDITIONAL RESPONSIBILITIES
* Leads SAF expo spaces for National Business Conference (NBC), Aftersales
Business Conference (ABC), and National Training Conference (NTC), as needed.
REQUIRED SKILLS & PERSONAL QUALIFICATIONS
* Excellent problem-solving, project management, and collaborative skills.
* Passionate about developing self and others. Demonstrated leadership
qualities to develop two (2) Specialists.
* Superior proficiency in Microsoft Office Suite (Excel, PowerPoint, and Word).
* Subaru of America (SOA) Field experience required. Must have thorough
understanding of SOA Regional/Zone operations and Love Promise programs
EDUCATION & EXPERIENCE REQUIREMENTS: Bachelor's Degree required. At least 8-10
years required
WORK EXPERIENCE
* Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)
* Hybrid Role: Hybrid Role - Remote work 2 days per week [Wednesdays & Fridays]
* Travel: 20% Domestic
COMPENSATION: The recruiting base salary range for this full-time position is
$122,500 - $168,900 / year. Within the range, individual pay is determined by
factors, including job-related skills, experience, and relevant education or
training. Additionally, this role is bonus-eligible, with a target bonus
percentage that provides an opportunity to earn even more based on your
performance. (Internal Job Grade: M2)
WHY JOIN US? In addition to competitive salary, Subaru offers an amazing
benefits package that includes:
Total Rewards & Benefits:
* Medical, Dental, Vision Plans
* Pension, Profit Sharing, and 401K Match Offerings
* 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
* Tuition Reimbursement Program: $15,000 yearly benefit
* Vehicle Discount Programs
Learning & Development:
* Professional growth and development opportunities
* Direct partnership with senior leadership
* Formal Mentorship Program
* LinkedIn Learning License
Visit our careers landing page for additional information about our
compensation and benefit programs.
ABOUT SUBARU
Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we
strive to be More Than a Car Company®. Subaru believes in being a positive force
in the communities in which we live and work, not just with donations but with
actions that set an example for others to follow. That’s what we call our Subaru
Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment
to innovation, safety, and sustainability. With a rich history dating back to
1953, Subaru has consistently pushed the boundaries of automotive engineering to
deliver vehicles that offer not only exceptional performance but also a unique
blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared
passion for our product. We foster an inclusive environment that encourages
employees to bring their unique perspectives and talents to the table. Our team
members are driven by a common goal: to create exceptional vehicles that inspire
and delight our customers.