C
Executive Director, Brand and Fan Marketing
Chicago Bulls
9 hours ago
Full-time
On-site
Description
Executive Director, Brand & Fan Marketing
The Chicago Bulls, one of the most iconic and well-known global sports brands, are building a future-looking marketing capability that applies a combination of data-driven insight and creativity to drive fan development and support organizational growth. We are seeking a dynamic and strategic Executive Director, Brand & Fan Marketing to help lead the vision, planning, and execution of initiatives that build brand equity, deepen fan loyalty, and grow our fanbase across key audiences and channels. Reporting to the Vice President of Brand Marketing and Fan Development, this individual will oversee two teams – Integrated Marketing and Brand & Fan Development – that are charged with cultivating our fanbase to support future org-wide growth, ensuring our org-wide efforts are aligned and consistent, and driving maximum, measurable impact.
The ideal candidate brings a blend of brand marketing expertise, lifecycle marketing/ CRM strategy, fan-centric innovation, and proven leadership in managing teams that deliver culturally relevant, insight-driven initiatives and campaigns that drive measurable results and business impact. This individual will be a strong leader who will take ownership of projects and work effectively as part of cross-functional teams focusing on the goals of driving fan engagement, growing revenue, and moving the brand forward.
Responsibilities:
Set Strategic Direction
Develop long-term strategic plans to guide and shape the work of the Integrated Marketing and Brand & Fan Development teams
Lead strategy and planning for tentpole and marquee activations that drive brand growth and value, collaborating alongside key stakeholders
Develop and implement fan engagement strategies rooted in audience insights, behavioral data, and brand values, aimed at driving affinity, loyalty, and conversion
Play pivotal role in developing overarching marketing strategy to support ticket sales
Serve key leadership role in driving collaborative efforts that develop programs and initiatives to support corporate partnership sales and activation
Drive the development of the organization’s youth marketing strategy and other priority fan development strategies
Grow and Manage Brand Assets and Initiatives
Ensure org-wide alignment on initiatives that span across multiple departments (e.g., ticketing products, partnership sales and activation, theme nights, cause marketing efforts)
Accountable for fan development initiatives that drive and scale fan acquisition as well as deepen and drive value from existing fan relationships
Accountable for the Bulls “institutional/ owned channel assets” (i.e., retail drops, in-arena signage) to ensure we are maximizing their use and impact
Drive Measurable Results
Identify, test and scale data capture opportunities to bring fans into the Bulls ecosystem and work cross-departmentally to develop approaches to report attributable revenue and brand value
Champion tying marketing efforts to measured results, and work with the Business Strategy & Analytics team to drive forward fan development data insights & measurement strategies
Develop Staff and Lead Marketing Admin Functions
Manage, mentor, and develop full-time staff members encouraging a collaborative and inclusive environment
Represent and support the Brand & Integrated marketing team in larger org-wide working group settings
Manage the brand & integrated budgets, monitor expenses closely to maximize results driven by the team
Qualifications:
An ideal candidate will have high degrees of professionalism, sensitivity, and integrity, combined with excellent attention to detail and organizational and interpersonal skills (oral and written). You should have a strong mix of the following:
A minimum of 15 years of proven experience in marketing, brand strategy, or a related field. Prior experience in lifecycle marketing/ CRM. Experience in sports or entertainment is a plus
Proven team leadership and significant people management experience with at least 2-3 direct reports
Experience handling large budgets and departmental operations
Strong familiarity with data capture, digital channels, creative development, and events
A strategic thinker who is equally comfortable in high-level planning and hands-on execution, with keen attention to detail and timelines
An analytical thinker who views marketing as a business driver and embraces KPI goal setting and marketing measurement to drive their areas of the business
Profound understanding of marketing principles and standard methodologies
Strong ability to adapt to changing timelines and ad hoc requests
A supportive, motivated, experienced team leader that inspires others towards continuous learning and success
Excellent teammate, with positive energy and proven ability to collaborate with internal departments and external partners
Ability to multi-task and remain organized and motivated both individually and as a team member in a fast-paced and performance-based environment
Possess an uncompromised ability to protect the confidentiality/privacy of others and company documents and records
Excellent communication and collaboration skills, with a track record of influencing cross-functional stakeholders and senior leaders
Ability to contribute to and build a balanced, productive work environment with positive relationships, and follow through on duties as assigned
Initiative and dedication to challenge self and continually strive for improvement
Compensation & Benefits:
The annual base salary range for this position is $130,000 - $155,000. This role is also eligible for an annual discretionary bonus. Actual compensation will be determined based on the candidate’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.
The Chicago Bulls offer competitive benefits and perks. Benefits for full-time employees include, but are not limited to:
Competitive employee premiums for healthcare, dental, and vision coverage.
100% paid premium for basic employee life insurance and disability coverage.
401(k) with employer match plus an annual discretionary contribution.
Flexible spending accounts for healthcare and dependent care, as well as commuter benefits.
Paid time off, including vacation, sick time, holidays, days of significance, and parental leave.
Complimentary home game tickets, parking, and gym access.
Complimentary snacks and lunch. If working games or events, dinner will also be complimentary.
Pet insurance.
The Chicago Bulls offer workplace flexibility; however, full-time remote work is not available for this position. Candidates must currently reside in, or be willing to relocate to, the Chicagoland area. This role requires scheduling flexibility, including the ability to work evenings and weekends as business needs require.
We are an Equal Opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other status or characteristic protected by applicable federal, state, or local law.
Executive Director, Brand & Fan Marketing
The Chicago Bulls, one of the most iconic and well-known global sports brands, are building a future-looking marketing capability that applies a combination of data-driven insight and creativity to drive fan development and support organizational growth. We are seeking a dynamic and strategic Executive Director, Brand & Fan Marketing to help lead the vision, planning, and execution of initiatives that build brand equity, deepen fan loyalty, and grow our fanbase across key audiences and channels. Reporting to the Vice President of Brand Marketing and Fan Development, this individual will oversee two teams – Integrated Marketing and Brand & Fan Development – that are charged with cultivating our fanbase to support future org-wide growth, ensuring our org-wide efforts are aligned and consistent, and driving maximum, measurable impact.
The ideal candidate brings a blend of brand marketing expertise, lifecycle marketing/ CRM strategy, fan-centric innovation, and proven leadership in managing teams that deliver culturally relevant, insight-driven initiatives and campaigns that drive measurable results and business impact. This individual will be a strong leader who will take ownership of projects and work effectively as part of cross-functional teams focusing on the goals of driving fan engagement, growing revenue, and moving the brand forward.
Responsibilities:
Set Strategic Direction
Develop long-term strategic plans to guide and shape the work of the Integrated Marketing and Brand & Fan Development teams
Lead strategy and planning for tentpole and marquee activations that drive brand growth and value, collaborating alongside key stakeholders
Develop and implement fan engagement strategies rooted in audience insights, behavioral data, and brand values, aimed at driving affinity, loyalty, and conversion
Play pivotal role in developing overarching marketing strategy to support ticket sales
Serve key leadership role in driving collaborative efforts that develop programs and initiatives to support corporate partnership sales and activation
Drive the development of the organization’s youth marketing strategy and other priority fan development strategies
Grow and Manage Brand Assets and Initiatives
Ensure org-wide alignment on initiatives that span across multiple departments (e.g., ticketing products, partnership sales and activation, theme nights, cause marketing efforts)
Accountable for fan development initiatives that drive and scale fan acquisition as well as deepen and drive value from existing fan relationships
Accountable for the Bulls “institutional/ owned channel assets” (i.e., retail drops, in-arena signage) to ensure we are maximizing their use and impact
Drive Measurable Results
Identify, test and scale data capture opportunities to bring fans into the Bulls ecosystem and work cross-departmentally to develop approaches to report attributable revenue and brand value
Champion tying marketing efforts to measured results, and work with the Business Strategy & Analytics team to drive forward fan development data insights & measurement strategies
Develop Staff and Lead Marketing Admin Functions
Manage, mentor, and develop full-time staff members encouraging a collaborative and inclusive environment
Represent and support the Brand & Integrated marketing team in larger org-wide working group settings
Manage the brand & integrated budgets, monitor expenses closely to maximize results driven by the team
Qualifications:
An ideal candidate will have high degrees of professionalism, sensitivity, and integrity, combined with excellent attention to detail and organizational and interpersonal skills (oral and written). You should have a strong mix of the following:
A minimum of 15 years of proven experience in marketing, brand strategy, or a related field. Prior experience in lifecycle marketing/ CRM. Experience in sports or entertainment is a plus
Proven team leadership and significant people management experience with at least 2-3 direct reports
Experience handling large budgets and departmental operations
Strong familiarity with data capture, digital channels, creative development, and events
A strategic thinker who is equally comfortable in high-level planning and hands-on execution, with keen attention to detail and timelines
An analytical thinker who views marketing as a business driver and embraces KPI goal setting and marketing measurement to drive their areas of the business
Profound understanding of marketing principles and standard methodologies
Strong ability to adapt to changing timelines and ad hoc requests
A supportive, motivated, experienced team leader that inspires others towards continuous learning and success
Excellent teammate, with positive energy and proven ability to collaborate with internal departments and external partners
Ability to multi-task and remain organized and motivated both individually and as a team member in a fast-paced and performance-based environment
Possess an uncompromised ability to protect the confidentiality/privacy of others and company documents and records
Excellent communication and collaboration skills, with a track record of influencing cross-functional stakeholders and senior leaders
Ability to contribute to and build a balanced, productive work environment with positive relationships, and follow through on duties as assigned
Initiative and dedication to challenge self and continually strive for improvement
Compensation & Benefits:
The annual base salary range for this position is $130,000 - $155,000. This role is also eligible for an annual discretionary bonus. Actual compensation will be determined based on the candidate’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.
The Chicago Bulls offer competitive benefits and perks. Benefits for full-time employees include, but are not limited to:
Competitive employee premiums for healthcare, dental, and vision coverage.
100% paid premium for basic employee life insurance and disability coverage.
401(k) with employer match plus an annual discretionary contribution.
Flexible spending accounts for healthcare and dependent care, as well as commuter benefits.
Paid time off, including vacation, sick time, holidays, days of significance, and parental leave.
Complimentary home game tickets, parking, and gym access.
Complimentary snacks and lunch. If working games or events, dinner will also be complimentary.
Pet insurance.
The Chicago Bulls offer workplace flexibility; however, full-time remote work is not available for this position. Candidates must currently reside in, or be willing to relocate to, the Chicagoland area. This role requires scheduling flexibility, including the ability to work evenings and weekends as business needs require.
We are an Equal Opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other status or characteristic protected by applicable federal, state, or local law.