OneSignal is looking for an experienced Event Marketing Manager (or Senior) to
own and scale our live events program. You'll drive strategy and execution
across trade shows, conferences, customer dinners, happy hours, and other field
marketing activations, with a clear focus on driving sales pipeline and
deepening customer relationships. You'll work closely with Sales, Customer
Success, Partnerships, and the broader Marketing team to bring OneSignal's brand
to life in the real world.
WHAT YOU'LL DO:
* Develop, drive, and scale OneSignal's live events strategy end-to-end
* Serve as the primary owner of all event activations, including regional trade
shows, conferences, executive dinners, happy hours, workshops, and other
field programs
* Partner closely with Marketing, Sales, Customer Success, and Partnerships to
evaluate conference sponsorships and leadership events and determine
participation globally
* Manage calendar and fully own 20+ events annually, identifying the best
events to participate in to maximize budget and impact pipeline
* Build repeatable frameworks to scale our events programs to partner and
regional teams
* Socialize consistent event reporting to demonstrate impact on pipeline and
retention
* Develop pre-event, day-of, and post-event engagement strategies that maximize
attendee conversion and sales follow-up
* Oversee all event logistics, including venue sourcing, vendor negotiation and
management, swag and collateral production, shipping, and on-site execution.
* Coordinate with the marketing team to create compelling speaking content,
event collateral, messaging, and follow up assets
* Identify and evaluate new event formats, conferences, and technologies to
enhance customer acquisition and engagement through live experiences
* Travel approximately 20% of the time to events, primarily domestic with some
international
SKILLS AND EXPERIENCE:
* 5+ years of experience in marketing, with at least 4 years focused on event
or field marketing
* Proven track record of planning and executing trade shows and field events
end-to-end with positive ROI
* Experience working with global teams and ability to adapt to different
regional needs
* Strong organizational skills and ability to manage many moving pieces
simultaneously
* Self-starter mentality, you're comfortable figuring things out in ambiguous
situations
* Data-driven mindset with the analytical ability to measure, communicate, and
advocate for events
* Ability to be resourceful, maximize budgets, and move quickly to have the
best impact
The New York and California base salary for this full time position is between
$130,000 to $155,000. Your exact starting salary is determined by a number of
factors such as your experience, skills, and qualifications. Please keep in mind
this range covers both the Manager and Senior Manager levels. In addition to
base salary, we also offer a competitive equity program and comprehensive and
inclusive benefits.