Description
Ignite Education Group
Director/VP of Marketing
(Remote – United States)
Position Overview
Ignite Education Group, the management company overseeing Ignite Learning Academy (online K-12 private school) and Ignite Achievement Academy (Charlotte-based private schools serving students with special needs) is seeking a dedicated and experienced Director/VP of Marketing to join our team. This individual will lead strategic marketing efforts with an immediate primary focus on growing enrollment for Ignite Learning Academy.
This individual will play a key leadership role in developing and executing innovative marketing strategies designed to increase brand awareness, generate qualified leads, improve conversion rates, and drive sustainable enrollment growth. Success in this role will be measured largely by the individual’s ability to increase student enrollment and support the continued expansion of the school.
The Director/VP of Marketing will report directly to the CEO and collaborate closely with school leadership, admissions/enrollment staff, and other administrative team members.
This is a fully remote position and candidates may reside anywhere within the United States.
Key Responsibilities
Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy aligned with organizational growth goals
Create and oversee short-term and long-term enrollment marketing initiatives
Identify new opportunities to increase brand visibility and student enrollment nationwide
Analyze market trends, competitor strategies, and enrollment data to inform decision-making
Build and strengthen brand positioning for Ignite Learning Academy within the online education market
Build and strengthen brand positioning for other Ignite Education Group programs
Enrollment Growth & Lead Generation
Drive measurable enrollment growth through strategic marketing campaigns
Develop campaigns focused on lead generation, lead nurturing, and conversion optimization
Collaborate closely with the enrollment/admissions team to improve inquiry-to-enrollment conversion rates
Monitor enrollment funnels and marketing performance metrics to maximize ROI
Utilize data analytics to continuously improve campaign effectiveness
Digital Marketing & Content Strategy
Oversee digital advertising initiatives including Google Ads, social media advertising, email campaigns, SEO, and retargeting efforts
Manage website marketing strategy and optimization
Develop compelling marketing content, messaging, and storytelling that reflects the mission and values of the organization
Coordinate social media strategy and online engagement efforts
Ensure consistency in branding and messaging across all platforms
Leadership & Collaboration
Work collaboratively with school leadership and administrative teams
Coordinate with enrollment, academics, and student support departments to highlight program strengths and student success stories
Manage relationships with outside vendors, agencies, and marketing partners as needed
Assist in planning promotional events, virtual information sessions, and community outreach initiatives
Potential supervisory duties for lead enrollment team member(s) to ensure congruency across teams
Requirements
Qualifications
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field
Previous experience in school marketing required, online school marketing highly preferred
Demonstrated success developing and executing marketing strategies that drive enrollment growth
Strong understanding of digital marketing, branding, and lead generation
Excellent written and verbal communication skills
Strong organizational, project management, and analytical skills
Ability to work independently in a remote environment while collaborating effectively with a team
Must live in the United States - no out of country candidates will be considered
Preferred Qualifications
Experience marketing online schools or virtual education programs strongly preferred
Experience in K–12 private school marketing preferred
Experience with CRM systems, marketing automation tools, and enrollment funnels
Experience managing advertising budgets and evaluating campaign ROI
Familiarity with parent-focused and education-focused marketing strategies
Key Characteristics
The ideal candidate is:
Highly driven and growth-oriented
Creative and innovative while remaining data-informed
Passionate about school choice and helping families find the right school environment for their child
Comfortable working in a fast-paced and evolving environment
Able to think strategically while also executing day-to-day marketing initiatives
Compensation & Benefits
Competitive salary based on experience
Potential performance incentives tied to enrollment growth
Comprehensive benefits package
401k matching up to 4%
Remote work flexibility
Opportunity to play a significant role in the continued expansion of a rapidly growing education organization
Ignite Education Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.