Director, Product & Marketing Strategy

Description: Nordson Medical, a global leader in Interventional Solutions, Fluid Components, and Surgical Solutions, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

Summary of the Role

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

Job Summary

The Director, Product & Marketing Strategy is part of the Fluid Components Division of Nordson Medical, based in Loveland, CO (or St. Petersburg, FL). In this role, you will successfully lead marketing including strategy and growth initiatives for the division globally. This includes key business processes such as developing the strategic plan, with the strategic discipline of the NBS Next growth framework as the foundation, to identify and prioritize new business initiatives.

The Director, Product & Marketing Strategy will ensure the business develops and executes an effective business strategy with a focus on growth, which includes market analysis, branding and communication, product management, and market and competitor analysis. Responsibilities include the Product Innovation roadmap and identifying new applications and markets in strategic growth segments. Critical to the role, this leader is responsible for developing and empowering the marketing team, retaining and developing diverse talent, and maintaining an innovative, inclusive, and collaborative culture. The Director of Strategic Marketing will also provide management oversight for setting global marketing business priorities, establishing stretch goals, overseeing development and execution of action plans to achieve, deploying resources optimally to drive results, and leading new efforts focused on creating and optimizing go-to-market strategies and plans.

Essential Job Duties and Responsibilities

• Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives, and employees.
• Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution.
• Partner with Fluid Components Leadership team and their teams to assess new business opportunities and develop implementation plans including the product roadmap.
• Define and track key strategic performance metrics and develop root cause counter measures for misses.
• Conduct statistical and financial analysis, including customer and competitor analysis, segmentation, targeting and positioning, market research, and market value chain analysis.
• Optimize pricing, including pricing strategy and tactics, strong understanding of relevant costs of pricing and product positioning and its relation to customer segmentation and valuation.
• Support the M&A process, including analysis of possible candidates in alignment with strategic goals and ensuring new products are integrated into the division.
• Develop a team of professionals with strong business and strategy acumen, attracting, engaging, developing, and retaining talent.
• Establish credibility, rapport, respect, and trust throughout the organization, be viewed as a team player, and work effectively in a dynamic, fast-paced environment.
• Manage timelines, budget, and organizational reporting and analysis effectively.

Education and Experience Requirements

• Bachelor's degree in marketing, business, or related field required. MBA or other graduate degree preferred.
• 10 plus years Director-level leadership experience in strategic marketing, strategic planning, and analysis, including relevant professional experience in having led products through the full life cycle.
• 8 plus years experience in Medical Device manufacturing or similar.
• Experience building and leading a high-performing team of Product Specialists.
• Worked in a global organization.

Required Skills and Abilities

• Strategic planning and analysis.
• Marketing research.
• Product line management.
• Brand management.
• Proactive, with the ability to self-direct through multiple concurrent projects.
• Effective communication and interpersonal skills with a proven ability to work with cross-functional teams.
• Creativity and vision.
• Leadership and management (of employees, projects, and partners).
• Experienced marketer with the expertise to provide the information and direction to promote the profitable growth of the Company. Key functional responsibilities will include: Marketing Strategy, Branding and Communications, Product Management, and Market and Competitor Analysis.
• Successful candidates will work in a dynamic team-based environment where individual contributions make a difference.