Director of Marketing - Brand Events | Hybrid - Schaumburg, IL
Perdoceo Education Corporation
9 hours ago
Full-time
On-site
The Director Brand Marketing will work closely with the VP of Digital Marketing
to drive branding efforts on behalf of all Perdoceo institutions. This key
position requires a successful brand marketing track record and a relentless
focus on ensuring all teams and prospective students understand the value
propositions for each of Perdoceo’s diverse brands. This role must deliver in a
strategic capacity but will also manage a team that must execute at the day to
day level.
As a member of the Perdoceo Corporation marketing team this position is
responsible for overseeing the implementation, execution and day-to-day
management of branding efforts by partnering closely with internal departments,
outside media agencies and vendors. The Director Brand Marketing should have a
combination of branding, advertising, content and analytics skills in order to
fuel efficient growth via performance marketing channels enabling each
institution to reach strict monthly/quarterly business goals. The Director Brand
Marketing plays an integral role across the organization and builds
relationships with internal teams; including Media, Content, Compliance,
Regulatory and Academics.
DUTIES & RESPONSIBILITIES
* Set overall brand strategy and establish strategic, integrated campaigns to
achieve business objectives; drive initiatives tied to the brand marketing
functions including quarterly and yearly messaging/marketing planning and
refreshes.
* Responsible for managing the branding process, driving efficiencies and
ensuring quality for all assets that drive in market performance; oversight
of brand guidelines, positioning and overarching creative development.
* Partner with internal marketing departments, operations departments and
agencies to create a cohesive brand marketing strategy; work with compliance
to ensure marketing flows and collateral are to Perdoceo standards.
* Oversee all institution events, managing entire planning process including
event logistics, communications, branding and staffing.
* Manage internal communications ensuring marketing and broader teams
understand each institution’s brand positioning and messaging tactics
* Lead organic social team fostering engagement with current and prospective
students alike while storytelling each institutions value propositions.
* Proficiently manage financial projections and operate within budget
* Serve as a key brand liaison for all internal clients and external media
contacts
* Supervise team member projects to be completed on time and on budget
* Work collaboratively with university departments and key employees within
those areas to problem solve and provide the optimal brand marketing output
* Organize and manage reporting efforts on key campaigns to make data-driven
decisions
QUALIFICATIONS
* Bachelor’s degree in business, marketing or relevant degree.
* Minimum 7 years of brand marketing experience; agency experience a plus.
* Self-motivated individual with an ability to navigate a complex,
multi-layered, matrixed organization and create a collaborative environment
among cross-functional departments.
* Experience with marketing strategy and marketing plan development.
* Ability to successfully manage multiple complex projects simultaneously.
* Strong ability to identify market trends and influences addressing
prospective student needs and opportunities.
* Must be comfortable presenting and communicating to all levels of management
and have the ability to coordinate feedback from internal and external cross
functional teams
* Superior organizational skills to establish/maintain productive
cross-functional relationships in a collaborative team-based environment.
* Excellent written and verbal communication skills (including presentation and
facilitation)
* Ability to work in a fast-paced, results and deadline driven environment.
* Experience leading relationships with external agencies and partners.
* While the role is mostly remote, there will be instances, generally once per
month, reporting to an office will be required to complete certain tasks.
What we offer*
* Salary Range between $99,000 and $140,000 per year
* Paid time off
* Paid sick leave
* Paid holidays
* Comprehensive medical, pharmaceutical, dental, and vision benefits
* Health savings and flexible spending accounts
* 401(k) savings plan with company match
* Employee Stock Purchase Plan (ESPP)
* Company paid life insurance and disability insurance - subject to eligibility
* Company paid tuition assistance -- subject to eligibility and approval
* Employee Assistance Program (EAP)
* Prenatal and adoption assistance
* Additional ancillary programs are available upon benefit enrollment
eligibility
*Most benefits apply to full-time employees. Some benefits apply to part-time
employees as well. Benefits may vary by location and position and are subject to
change at any time. Ask your recruiter for full details and information about
eligible dependents.
Equal Opportunity Employer
Perdoceo Education Corporation is committed to a policy of equal employment
opportunity and considers all persons without regard to age, color, disability,
genetic information, marital status, national origin, race, religion, sex,
sexual orientation, veteran status or any other status protected by applicable
federal, state or local law.
to drive branding efforts on behalf of all Perdoceo institutions. This key
position requires a successful brand marketing track record and a relentless
focus on ensuring all teams and prospective students understand the value
propositions for each of Perdoceo’s diverse brands. This role must deliver in a
strategic capacity but will also manage a team that must execute at the day to
day level.
As a member of the Perdoceo Corporation marketing team this position is
responsible for overseeing the implementation, execution and day-to-day
management of branding efforts by partnering closely with internal departments,
outside media agencies and vendors. The Director Brand Marketing should have a
combination of branding, advertising, content and analytics skills in order to
fuel efficient growth via performance marketing channels enabling each
institution to reach strict monthly/quarterly business goals. The Director Brand
Marketing plays an integral role across the organization and builds
relationships with internal teams; including Media, Content, Compliance,
Regulatory and Academics.
DUTIES & RESPONSIBILITIES
* Set overall brand strategy and establish strategic, integrated campaigns to
achieve business objectives; drive initiatives tied to the brand marketing
functions including quarterly and yearly messaging/marketing planning and
refreshes.
* Responsible for managing the branding process, driving efficiencies and
ensuring quality for all assets that drive in market performance; oversight
of brand guidelines, positioning and overarching creative development.
* Partner with internal marketing departments, operations departments and
agencies to create a cohesive brand marketing strategy; work with compliance
to ensure marketing flows and collateral are to Perdoceo standards.
* Oversee all institution events, managing entire planning process including
event logistics, communications, branding and staffing.
* Manage internal communications ensuring marketing and broader teams
understand each institution’s brand positioning and messaging tactics
* Lead organic social team fostering engagement with current and prospective
students alike while storytelling each institutions value propositions.
* Proficiently manage financial projections and operate within budget
* Serve as a key brand liaison for all internal clients and external media
contacts
* Supervise team member projects to be completed on time and on budget
* Work collaboratively with university departments and key employees within
those areas to problem solve and provide the optimal brand marketing output
* Organize and manage reporting efforts on key campaigns to make data-driven
decisions
QUALIFICATIONS
* Bachelor’s degree in business, marketing or relevant degree.
* Minimum 7 years of brand marketing experience; agency experience a plus.
* Self-motivated individual with an ability to navigate a complex,
multi-layered, matrixed organization and create a collaborative environment
among cross-functional departments.
* Experience with marketing strategy and marketing plan development.
* Ability to successfully manage multiple complex projects simultaneously.
* Strong ability to identify market trends and influences addressing
prospective student needs and opportunities.
* Must be comfortable presenting and communicating to all levels of management
and have the ability to coordinate feedback from internal and external cross
functional teams
* Superior organizational skills to establish/maintain productive
cross-functional relationships in a collaborative team-based environment.
* Excellent written and verbal communication skills (including presentation and
facilitation)
* Ability to work in a fast-paced, results and deadline driven environment.
* Experience leading relationships with external agencies and partners.
* While the role is mostly remote, there will be instances, generally once per
month, reporting to an office will be required to complete certain tasks.
What we offer*
* Salary Range between $99,000 and $140,000 per year
* Paid time off
* Paid sick leave
* Paid holidays
* Comprehensive medical, pharmaceutical, dental, and vision benefits
* Health savings and flexible spending accounts
* 401(k) savings plan with company match
* Employee Stock Purchase Plan (ESPP)
* Company paid life insurance and disability insurance - subject to eligibility
* Company paid tuition assistance -- subject to eligibility and approval
* Employee Assistance Program (EAP)
* Prenatal and adoption assistance
* Additional ancillary programs are available upon benefit enrollment
eligibility
*Most benefits apply to full-time employees. Some benefits apply to part-time
employees as well. Benefits may vary by location and position and are subject to
change at any time. Ask your recruiter for full details and information about
eligible dependents.
Equal Opportunity Employer
Perdoceo Education Corporation is committed to a policy of equal employment
opportunity and considers all persons without regard to age, color, disability,
genetic information, marital status, national origin, race, religion, sex,
sexual orientation, veteran status or any other status protected by applicable
federal, state or local law.