Senior Marketing Manager, Acute Care
Hologic
7 hours ago
Full-time
On-site
Position Summary
The Senior Marketing Manager, Acute Care is responsible for developing and
executing strategic marketing plans that drive growth, market adoption, and
customer engagement across the Acute Care portfolio. This role partners closely
with Sales, Clinical Affairs, Medical Affairs, Product Management, Market
Access, and Commercial Leadership to position solutions effectively within
hospitals, health systems, clinical laboratories, and other acute care
settings.
The individual will serve as a key commercial leader, translating customer and
market insights into impactful marketing strategies that accelerate revenue
growth, strengthen brand awareness, and improve customer and patient outcomes.
Key Responsibilities
Commercial Planning
* Develop and execute annual marketing strategies aligned with business
objectives and growth targets.
* Drive portfolio positioning, segmentation, targeting, and value proposition
development for acute care customers.
* Create and implement go-to-market strategies for new product launches and
portfolio expansions.
* Assess market trends, customer needs, competitive activity, and industry
dynamics to identify growth opportunities to expand Hologic’s on-market
portfolio.
* Develop business cases and strategic recommendations to support commercial
growth and profitability.
Customer & Market Insights
* Serve as the voice of the customer by gathering insights from physicians,
nurses, hospital administrators, and laboratorians to translate their needs
into actionable messaging for marketing and in-field commercial teammates.
* Identify unmet clinical, operational and financial needs within acute care
environments and develop commercial strategies to differentiate Hologic’s
on-market portfolio and win new business.
* Translate customer insights into differentiated messaging and market
strategies.
Commercial Execution
* Partner with Sales Leadership to develop marketing programs that generate
demand and accelerate pipeline growth.
* Create compelling sales tools, clinical evidence summaries, customer
presentations, and promotional materials.
* Support field sales teams through training, messaging, and product
positioning initiatives.
* Monitor marketing campaign effectiveness and optimize based on performance
metrics.
Product Launch
* Collaborate with Product Management to lead cross-functional launch teams to
deliver successful product introductions.
* Develop commercialization plans, launch timelines, training materials, and
communication strategies.
* Clinical & Health Economic Value Communication
* Translate clinical evidence into meaningful customer-facing messaging.
* Support development of health economic and outcomes-based value
propositions.
* Collaborate with Clinical Affairs and Medical Affairs on evidence generation
and dissemination strategies.
* Ensure messaging reflects regulatory requirements and clinical accuracy by
collaborating with Regulatory and Legal teams.
Cross-Functional Leadership
* Partner with Product Management, Regulatory Affairs, Clinical Affairs,
Medical Affairs, Finance, and Operations teams.
* Influence stakeholders across multiple levels of the organization without
direct authority.
* Lead project teams and marketing initiatives from strategy through
execution.
* Present business updates and strategic recommendations to senior leadership.
Financial & Business Performance
* Manage marketing budgets and agency relationships.
* Track business performance against KPIs, revenue targets, and market share
goals.
* Analyze campaign ROI and recommend optimization opportunities.
* Support forecasting, annual planning, and strategic growth initiatives.
Qualifications
Education
* Bachelor's degree in Marketing, Business Administration, Life Sciences,
Healthcare Administration, or related field required.
* MBA or advanced degree preferred.
Experience
* 7-10+ years of progressive marketing experience.
* Minimum 3-5 years marketing experience within healthcare, medical devices,
diagnostics, digital health, healthcare IT, or related industries.
* Demonstrated experience supporting acute care settings such as ICU, ED,
perioperative care, respiratory care, critical care, or hospital-based
solutions.
* Proven success leading product launches and commercial marketing
initiatives.
* Experience partnering closely with sales organizations and cross-functional
teams.
Knowledge, Skills & Abilities
* Strong understanding of hospital purchasing processes and healthcare customer
stakeholders.
* Experience developing customer segmentation, positioning, and value
proposition frameworks.
* Strong analytical and business acumen with ability to translate data into
actionable strategies.
* Excellent presentation, communication, and storytelling skills.
* Ability to manage multiple priorities in a fast-paced environment.
* Experience utilizing CRM, market research, and commercial analytics tools.
* Demonstrated leadership, influence, and stakeholder management capabilities.
Preferred Qualifications
* Experience marketing diagnostic solutions within infectious diseases,
virology, laboratory developed testing, and/or acute care
* Knowledge of healthcare reimbursement, health economics, and outcomes
research.
* Experience working in highly regulated healthcare environments. Specifically,
with products and services regulated by the U.S. FDA.
* Familiarity with IDNs, GPOs, and health system decision-making processes.
Key Performance Indicators (KPIs)
* Revenue growth and market share expansion
* Product launch performance
* Customer acquisition and retention metrics
* Marketing campaign ROI
* Lead generation and sales enablement effectiveness
* Customer engagement metrics
* Portfolio profitability
* Competitive win rate
Leadership Competencies
* Strategic Thinking
* Customer Centricity
* Commercial Acumen
* Cross-Functional Collaboration
* Innovation & Growth Mindset
* Data-Driven Decision Making
* Executive Presence
* Change Leadership
Location: Remote, with up to 50% travel
This job description is intended to describe the general nature and level of
work performed. It is not an exhaustive list of all responsibilities, duties,
and skills required. Duties and responsibilities may be amended as business
needs evolve.
The annualized base salary range for this role is $132,000 - $206,500 and is
bonus eligible. Final compensation packages will ultimately depend on factors
including relevant experience, skillset, knowledge, geography, education,
business needs and market demand.
Agency And Third Party Recruiter Notice
Agencies that submit a resume to Hologic must have a current executed Hologic
Agency Agreement executed by a member of the Human Resource Department. In
addition, Agencies may only submit candidates to positions for which they have
been invited to do so by a Hologic Recruiter. All resumes must be sent to the
Hologic Recruiter under these terms or they will not be considered.
Hologic’s employees are subject to third-party COVID-19 vaccination
requirements, including from customers and governmental entities. Hologic is an
equal opportunity employer and consistent with federal, state, and local
requirements, will consider requests for reasonable accommodation based on
disability or sincerely-held religious beliefs where it is able to do so without
undue hardship to the company.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of
disability and veterans.
#LI-AH1
The Senior Marketing Manager, Acute Care is responsible for developing and
executing strategic marketing plans that drive growth, market adoption, and
customer engagement across the Acute Care portfolio. This role partners closely
with Sales, Clinical Affairs, Medical Affairs, Product Management, Market
Access, and Commercial Leadership to position solutions effectively within
hospitals, health systems, clinical laboratories, and other acute care
settings.
The individual will serve as a key commercial leader, translating customer and
market insights into impactful marketing strategies that accelerate revenue
growth, strengthen brand awareness, and improve customer and patient outcomes.
Key Responsibilities
Commercial Planning
* Develop and execute annual marketing strategies aligned with business
objectives and growth targets.
* Drive portfolio positioning, segmentation, targeting, and value proposition
development for acute care customers.
* Create and implement go-to-market strategies for new product launches and
portfolio expansions.
* Assess market trends, customer needs, competitive activity, and industry
dynamics to identify growth opportunities to expand Hologic’s on-market
portfolio.
* Develop business cases and strategic recommendations to support commercial
growth and profitability.
Customer & Market Insights
* Serve as the voice of the customer by gathering insights from physicians,
nurses, hospital administrators, and laboratorians to translate their needs
into actionable messaging for marketing and in-field commercial teammates.
* Identify unmet clinical, operational and financial needs within acute care
environments and develop commercial strategies to differentiate Hologic’s
on-market portfolio and win new business.
* Translate customer insights into differentiated messaging and market
strategies.
Commercial Execution
* Partner with Sales Leadership to develop marketing programs that generate
demand and accelerate pipeline growth.
* Create compelling sales tools, clinical evidence summaries, customer
presentations, and promotional materials.
* Support field sales teams through training, messaging, and product
positioning initiatives.
* Monitor marketing campaign effectiveness and optimize based on performance
metrics.
Product Launch
* Collaborate with Product Management to lead cross-functional launch teams to
deliver successful product introductions.
* Develop commercialization plans, launch timelines, training materials, and
communication strategies.
* Clinical & Health Economic Value Communication
* Translate clinical evidence into meaningful customer-facing messaging.
* Support development of health economic and outcomes-based value
propositions.
* Collaborate with Clinical Affairs and Medical Affairs on evidence generation
and dissemination strategies.
* Ensure messaging reflects regulatory requirements and clinical accuracy by
collaborating with Regulatory and Legal teams.
Cross-Functional Leadership
* Partner with Product Management, Regulatory Affairs, Clinical Affairs,
Medical Affairs, Finance, and Operations teams.
* Influence stakeholders across multiple levels of the organization without
direct authority.
* Lead project teams and marketing initiatives from strategy through
execution.
* Present business updates and strategic recommendations to senior leadership.
Financial & Business Performance
* Manage marketing budgets and agency relationships.
* Track business performance against KPIs, revenue targets, and market share
goals.
* Analyze campaign ROI and recommend optimization opportunities.
* Support forecasting, annual planning, and strategic growth initiatives.
Qualifications
Education
* Bachelor's degree in Marketing, Business Administration, Life Sciences,
Healthcare Administration, or related field required.
* MBA or advanced degree preferred.
Experience
* 7-10+ years of progressive marketing experience.
* Minimum 3-5 years marketing experience within healthcare, medical devices,
diagnostics, digital health, healthcare IT, or related industries.
* Demonstrated experience supporting acute care settings such as ICU, ED,
perioperative care, respiratory care, critical care, or hospital-based
solutions.
* Proven success leading product launches and commercial marketing
initiatives.
* Experience partnering closely with sales organizations and cross-functional
teams.
Knowledge, Skills & Abilities
* Strong understanding of hospital purchasing processes and healthcare customer
stakeholders.
* Experience developing customer segmentation, positioning, and value
proposition frameworks.
* Strong analytical and business acumen with ability to translate data into
actionable strategies.
* Excellent presentation, communication, and storytelling skills.
* Ability to manage multiple priorities in a fast-paced environment.
* Experience utilizing CRM, market research, and commercial analytics tools.
* Demonstrated leadership, influence, and stakeholder management capabilities.
Preferred Qualifications
* Experience marketing diagnostic solutions within infectious diseases,
virology, laboratory developed testing, and/or acute care
* Knowledge of healthcare reimbursement, health economics, and outcomes
research.
* Experience working in highly regulated healthcare environments. Specifically,
with products and services regulated by the U.S. FDA.
* Familiarity with IDNs, GPOs, and health system decision-making processes.
Key Performance Indicators (KPIs)
* Revenue growth and market share expansion
* Product launch performance
* Customer acquisition and retention metrics
* Marketing campaign ROI
* Lead generation and sales enablement effectiveness
* Customer engagement metrics
* Portfolio profitability
* Competitive win rate
Leadership Competencies
* Strategic Thinking
* Customer Centricity
* Commercial Acumen
* Cross-Functional Collaboration
* Innovation & Growth Mindset
* Data-Driven Decision Making
* Executive Presence
* Change Leadership
Location: Remote, with up to 50% travel
This job description is intended to describe the general nature and level of
work performed. It is not an exhaustive list of all responsibilities, duties,
and skills required. Duties and responsibilities may be amended as business
needs evolve.
The annualized base salary range for this role is $132,000 - $206,500 and is
bonus eligible. Final compensation packages will ultimately depend on factors
including relevant experience, skillset, knowledge, geography, education,
business needs and market demand.
Agency And Third Party Recruiter Notice
Agencies that submit a resume to Hologic must have a current executed Hologic
Agency Agreement executed by a member of the Human Resource Department. In
addition, Agencies may only submit candidates to positions for which they have
been invited to do so by a Hologic Recruiter. All resumes must be sent to the
Hologic Recruiter under these terms or they will not be considered.
Hologic’s employees are subject to third-party COVID-19 vaccination
requirements, including from customers and governmental entities. Hologic is an
equal opportunity employer and consistent with federal, state, and local
requirements, will consider requests for reasonable accommodation based on
disability or sincerely-held religious beliefs where it is able to do so without
undue hardship to the company.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of
disability and veterans.
#LI-AH1