Description
Job Title: Director of Marketing
Reports To: Head of Marketing / Chief Executive Officer (CEO)
Location: Greenville, SC / On-Site
Employment Type: Full-time
About Trueline Brands
Trueline Brands is a visionary live entertainment company led by Michael Grozier, co-founder of House of Blues. The company focuses on operating multi-use music venues in emerging markets across the U.S. Our flagship location, Trueline Greenville, is a new downtown venue featuring a 1,700-capacity state-of-the-art music hall, a 350-capacity intimate performance room, a private membership club, and more. The venue will host national touring artists, regional and local talent, curated events, and community celebrations.
We are seeking a hands-on, execution-focused Director of Marketing to lead marketing efforts for Trueline Greenville during its launch and early growth phase. This role is ideal for a builder—someone who is equally comfortable developing strategy and personally executing the work required to bring that strategy to life.
In the first 6–9 months, this role will be highly tactical. The Director of Marketing will personally execute campaigns, build systems, create content, and manage day-to-day marketing operations while laying the foundation for future scale. Over time, as the venue grows and processes are established, this role will evolve to include greater oversight, delegation, and team leadership.
This is not a “manage-from-a-distance” role. We are looking for someone who rolls up their sleeves, takes ownership, and thrives in a fast-paced, startup-style environment.
Ticketed Event Marketing (Hands-On Execution)
Own and execute marketing campaigns for all ticketed events from concept through post-show analysis
Personally set up, manage, and optimize paid media campaigns, with an emphasis on digital channels
Write compelling marketing copy for ads, emails, show announcements, and artist promotions
Identify target audiences for each event and implement strategies to drive awareness and ticket sales
Partner directly with talent, promoters, and artist teams to coordinate marketing assets and timelines
Track performance, analyze results, and adjust tactics to maximize ROI and attendance
Brand & Community Marketing
Execute pre-opening marketing initiatives to support a successful venue launch
Build the Trueline Greenville brand through consistent messaging, storytelling, and visual presence
Personally manage and update website content, event listings, and brand assets
Take a grassroots approach to partnerships, community engagement, and local promotion
Support all revenue-generating lines of business, including private events, premium experiences, and food & beverage
Marketing Systems & Infrastructure
Build, manage, and grow the marketing database and CRM, including segmentation and email campaigns
Create, schedule, and publish social media content while actively growing engagement and following
Develop reporting dashboards and track KPIs related to ticket sales, engagement, and spend
Establish repeatable marketing processes, templates, and workflows that can scale over time
Create and maintain promotional decks, one-sheets, and sales collateral for internal and external use
Manage marketing budgets with discipline and accountability, demonstrating strong financial acumen
Future Leadership & Scale (As the Venue Grows)
Define future marketing roles, vendors, and freelance support as volume increases
Transition from primary executor to leader and manager of people, partners, and processes
Mentor and guide future marketing team members to ensure consistency and excellence
Requirements
Qualifications
Bring 5+ years of hands-on marketing experience, preferably in live entertainment, hospitality, events, consumer brands, or high-growth startups
Demonstrate the ability to personally execute marketing campaigns end-to-end (paid media, email, content, social, partnerships)
Show strong experience in marketing ticketed events or time-sensitive campaigns with measurable revenue goals
Prove success in building marketing systems, processes, and infrastructure from the ground up
Exhibit excellent copywriting skills with the ability to adapt voice and messaging across channels and audiences
Apply a data-driven mindset with experience tracking KPIs, analyzing performance, and optimizing spend and strategy
Manage budgets effectively, prioritizing resources and making ROI-based decisions
Operate with high organization, self-direction, and the ability to manage multiple campaigns and deadlines
Thrive in a fast-paced, startup-style environment with an entrepreneurial mindset
Collaborate cross-functionally with promoters, artists, sales teams, and external partners
Evolve from a hands-on executor into a team leader as the venue scales
Why Join Trueline
Serve as a foundational leader in launching a premier live music and entertainment venue in downtown Greenville
Work directly with an experienced and visionary leadership team in the live entertainment industry
Own and shape the marketing strategy, systems, and brand
Build something meaningful and scale it as the business grows
Thrive in a dynamic, creative environment rooted in music, culture, and community
Gain access to live shows, industry events, and behind-the-scenes experiences
Make a real impact with long-term growth potential
How to Apply
If you are a hands-on marketing leader who thrives on execution, ownership, and building from the ground up, we’d love to hear from you. Please submit your resume and a brief cover letter outlining:
Your experience executing marketing campaigns directly
Why this role and Trueline Greenville excite you
How you approach building marketing systems and scaling over time