Director of Digital Engagement & Community GrowthLocation:
Bronx, NY (In-Person, Some Field Work in NYC)Salary:
$130,000 – $150,000 (Based on Experience)Position OverviewAre you passionate about
driving engagement, scaling digital communities, and improving lives through technology ? We’re looking for a
hands-on, execution-driven leader
to take ownership of our
social engagement platform —a groundbreaking initiative connecting homebound elderly adults through
interactive TV programming, virtual social groups, and one-on-one engagement.This is not just a
strategy role —we need someone who will
execute, optimize, and grow engagement . Your goal?
Take our participation rate from 20% to 40%+
by understanding our audience, removing adoption barriers, and building an engaging, scalable digital community.If you have a
track record of growing digital audiences, launching engagement initiatives, and executing creative solutions —we want to hear from you.Key ResponsibilitiesAudience Growth & Engagement
Develop and execute strategies
to increase engagement from 20% to 40%+.Identify
barriers to participation
and create solutions to drive adoption.Optimize
onboarding, messaging, and programming
to align with audience needs.Conduct
user research
through focus groups, home visits, and field studies.Oversee
content programming —ensuring alignment with user interests and engagement patterns.Platform Execution & Operations
Own
day-to-day platform engagement —ensuring content and programming meet audience needs.Manage
program schedules, interactive shows, and virtual group sessions .Work closely with
social engagement managers and field teams
to optimize programming.Collaborate with the
technology team
to enhance platform usability and accessibility.Ensure seamless integration between
social engagement initiatives and healthcare services .Data-Driven Optimization
Track, measure, and optimize
engagement KPIs to increase participation.Implement
iterative testing
to refine messaging, scheduling, and content offerings.Leverage
data insights, audience segmentation, and user feedback
to improve retention.Conduct competitive analysis to position the platform effectively.Qualifications & ExperienceProven experience
in
digital engagement, product growth, or audience development .Experience driving
community engagement
in
tech, media, healthcare, or social platforms .Strong ability to
execute and optimize initiatives , not just strategize.Hands-on experience in
user research, audience insights, and engagement analytics .Ability to
collaborate across marketing, product, and operations teams .Not required:
Prior healthcare experience. While helpful, we are open to candidates from
tech, gaming, digital communities, and consumer engagement sectors .Why This Role?High-Impact Mission
– Help improve social connectedness for homebound elderly adults.Ownership & Execution
– Take the lead in growing an emerging digital community.Fast-Paced & Innovative
– Work with cutting-edge engagement strategies.Collaborative Team
– Partner with top executives, product teams, and engagement leaders.Ready to Build Something Meaningful?If you’re an
execution-driven, data-focused leader
who thrives on
driving audience growth and engagement , this is the opportunity to
own and scale a pioneering social engagement platform .Email Resume:
Online:
Application LinkCompensation:$130,000-$150,000 per year
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