Director, MPS Brand Strategy

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

We are seeking a dynamic and experienced Brand Director to lead the overarching brand strategy for Merchant Payment Services (MPS), including our global product brand, Elavon in addition to the development and execution of high-impact campaigns. This role is key in setting the tone and messaging for MPS & Elavon and working collaboratively across regions and our distribution channels to ensure consistency in the ways we convey value to the market and our customers/partners. The ideal candidate will have a proven track record of managing brand messaging and campaigns across a variety of mediums, providing tools and guidance for brand governance, and coaching/training internal stakeholders and vendors to maximize impact.

Key Responsibilities:

• Brand Campaigns:

  • Lead the development, planning, and execution of high-visibility, large-scale brand campaigns/events that elevate our brand and drive engagement.
  • Collaborate with cross-functional teams (creative, product, digital, PR) to ensure alignment on campaign objectives and deliverables.
  • Oversee the creative direction, messaging, and strategic positioning of hero campaigns and events to ensure they resonate with target audiences.
  • Manage campaign performance metrics and optimize based on results to ensure goals are met.
  • Provide consultation and guidance to regional/channel teams in adapting global campaigns for local markets, or distribution channels, ensuring relevance and consistency.

• Brand Governance:

  • Maintain and update comprehensive brand guidelines for MPS & Elavon to ensure consistency in visual identity, messaging, and tone of voice across all touchpoints.
  • Act as the protector of the MPS & Elavon brands, reviewing and approving materials to ensure compliance with brand standards.
  • Lead regular brand audits and updates to refresh guidelines, vendor training and associated resources based on evolving market trends and business needs in close collaboration with U.S. Bank Brand Strategy team.
  • Review new product/program names to ensure compliance with established product architecture and nomenclature. Collaborate with internal contacts for legal and marketplace vetting of suggested names prior to finalization.

• Vendor and Agency Management:

  • Manage relationships with external creative agencies, production houses, and other vendors, ensuring all projects are aligned with brand standards.
  • Negotiate contracts and manage budgets for external resources, ensuring maximum value for the organization.

• Collaboration:

  • Provide guidance and support to internal teams in delivering high-impact programs that meet business objectives through flawless brand application.

Basic Qualifications:

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience:

• 5+ years of experience in brand management, with a focus on leading large-scale brand campaigns. Experience in b2b2c (business-to-business-to-consumer) messaging a plus.
• Excellent communication, leadership, and project management skills, demonstrating tactful influence and negotiation with stakeholders.
• Proven experience managing both hero campaigns and smaller, multi-channel initiatives.
• Strong understanding of brand governance, including developing and maintaining brand guidelines.
• Experience managing external vendors, agencies, and cross-functional teams.
• Ability to think strategically while executing tactically in a fast-paced environment.
• Familiarity with global brand management and adapting campaigns for local markets.
• Experience with data-driven marketing and performance analysis.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

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