Essential Responsibilities
* Set the marketing operations team’s priorities and roadmap, ensuring
alignment to Alliant’s strategic priorities and long‑term growth objectives.
* Architect scalable operating frameworks, governance models standardized
workflows, and quality‑assurance protocols to ensure a well‑managed
organization
* Support cross-enterprise operational effectiveness activities, modernizing
processes, reducing friction, and enabling organizational speed, accuracy,
and accountability
* Oversee the implementation, integration, and optimization of marketing
systems and technologies (e.g., workflow platforms, project management tools,
creative operations systems, campaign activation tools).
* Partner with IT/engineering to ensure systems are scalable, secure,
compliant, and positioned to support future-state campaign orchestration and
personalization needs
* Oversee marketing resource planning, including forecasting, capacity
modeling, talent deployment, vendor utilization, and scenario-based
resourcing
* Provide senior-level visibility into capacity risks, operational constraints,
and investment needs to support enterprise demand
* Establish and govern the marketing intake, prioritization, and campaign
orchestration process to support high-volume, multi-product campaign
execution
* Ensure timely, high‑quality execution of complex traditional and digital
campaigns and projects/programs across internal teams and external agencies
* Embed performance feedback loops into all workflows, using insights to
optimize processes, resource allocation, and operating models
* Strengthen Marketing’s data-centric culture by ensuring operational KPIs,
dashboards, and reporting are leveraged for leadership decision-making.
* Own the operational budget for marketing tools, technology, licensing, design
operations, and external vendor engagements
* Ensure disciplined financial management, including accurate forecasting,
business case development, and optimization of operational spending.
* Oversee marketing org operational risk‑mitigation practices, ensuring all
marketing activities meet regulatory, legal, and internal audit requirements
* Be accountable for ensuring adherence to Alliant’s governance, risk and
compliance guidelines/best practices across marketing’s systems, processes,
and campaign workflows
* Drive team culture, collaboration, and organizational health through
leadership of team-building events, offsites, and cross-functional working
sessions
* Lead compliance alignment across systems, processes, and campaign workflows,
especially for financial-services–related marketing
* Plan, oversee and lead the work of the team to meet functional and individual
operational objectives and goals. Coach, mentor, and develop staff, including
overseeing new employee onboarding and providing career development planning
and opportunities. Responsible for hire, fire, performance, discipline and
problem-resolution decisions
Education & Years of Experience
* Minimum - 4 Years Bachelors in Marketing, Operations or related
* Preferred - Graduate Degree in Marketing Operations or related
* Minimum - 10 Years of Marketing Operations, Creative Operations, PMO, Process
Improvement, or related operational disciplines within a multi-product or
multi-channel environment or related
* Minimum - 5 Years of People Management
In Lieu of Education
* 15 Years of Marketing Operations, Creative Operations, PMO, Process
Improvement, or related operational disciplines within a multi-product or
multi-channel environment including people management
Compensation & Benefits:
Typical hiring range: $149,700.00 to $256,700.00 Annually. Actual
compensation will be determined using factors such as experience, skills &
knowledge.
Benefits: Alliant provides a benefits package including health care, vision,
dental, and 401k with employer match including:
* Annual performance bonus
* Work from home up to 3 days a week
* Paid parental leave
* Employee discount programs
* Time off including paid personal and sick days
* 11 paid holidays
* Education reimbursement
*Note that eligibility and cost of benefits can vary depending on the number of
regularly scheduled hours, and job status such as regular full-time, regular
part-time, or temporary employment.
Adhere to and ensure compliance of all business transactions with policy and
process of the Bank Secrecy Act. Ensures compliance with all applicable state
and federal laws, company procedures and policies. Maintains integrity and
ethics in all actions and conversations with or regarding credit union members
and their accounts; complies with Privacy Act directives.
The responsibilities listed do not contain a comprehensive listing of
activities, duties or responsibilities that are required of the employee for
this position. Duties, responsibilities and activities may change at any time
with or without notice.