Director, Digital Strategy Industrial Services
MARKETSEARCH RECRUITINGNewark, New YorkRemoteUSD 150,000 - 200,000Client:
A private equity-owned industrial services firm with national locations servicing VSMBs and SMBs.Location:
Remote (East Coast preferred).Are you a Senior Digital Marketing Leader looking to make an impact in a fast-paced, growth-driven environment? We’re seeking a
Director of Digital Strategy
to spearhead localized digital marketing initiatives for a private equity-owned industrial services firm with a national footprint.This is a unique opportunity to lead strategy and execution across paid, organic, and social channels while driving measurable results at a localized level.Key Responsibilities
Strategize and Execute Localized Marketing:
Develop and implement digital marketing strategies that cater to local markets, driving segmentation and targeted reach for maximum impact.Budget Management:
Oversee a $2M marketing budget, ensuring ROI through data-driven decision-making.Performance Marketing Expertise:
Optimize paid, organic, and social media campaigns to support customer acquisition and retention.CRM & Revenue Generation:
Leverage CRM platforms and analytics to drive revenue growth across multiple channels.Individual Contributor Role:
Work closely with the SVP of Sales to align digital marketing efforts with overarching business goals.Qualifications
Industrial Services Marketing Background:
Demonstrated success in digital marketing within industrial services or similar industries targeting VSMBs and SMBs.Digital Marketing Expertise:
Proven experience managing campaigns across paid, organic, social, and localization strategies.Strategic and Tactical Skills:
Ability to create a comprehensive digital marketing strategy and execute it hands-on.CRM & Analytics Proficiency:
Deep understanding of CRM systems, segmentation, and performance measurement tools.Leadership in Digital Growth:
A track record of growing revenue streams through innovative digital marketing approaches.Why Join Us?
Be a critical part of a high-growth, private equity-backed organization with national reach.Drive digital transformation efforts in a dynamic, entrepreneurial environment.Work remotely with a preference for East Coast candidates, offering flexibility and work-life balance.
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