Director, Digital Marketing Strategy - Partnerships

For this role, we are seeking an experienced Director of Partner Marketing to join our demand generation team and drive go-to-market strategies with key, strategic service Partners.

Reporting to the Vice President of Marketing Strategy, the ideal candidate will work in our Frisco, TX office and play a pivotal role in defining, building and scaling our global partnerships business. This position requires a track record of proven results in Partner marketing, creating partnership programming and delivering measurable business outcomes.

About the Role

In this opportunity as Director, Digital Marketing Strategy - Partnerships , you will:

1. Own relationship with the Partnerships & Alliances GM and its team; serve as primary demand generation contact and translate Partnerships targets and objectives into impactful marketing strategies and plans.
2. Support strategic vision and roadmap for high-value partnerships to accelerate brand and product awareness, increase partner-sourced pipeline and drive new sales.
3. Direct partner co-sell, re-sell and referral marketing efforts in conjunction with Partnerships, Sales, Content and Product Marketing teams across the globe; shape strategy, messaging, and content for campaigns.
4. Build and maintain relationships with key service partners and systems integrators; work with external Partner marketing teams to understand shared goals, create joint marketing campaigns and attend planning calls regularly to ensure flawless execution of programs.
5. Define and develop Partnerships playbook and standardized programming to drive internal/external execution of objectives and achieve consistency and scale across the organization.
6. Accelerate Partner sales and demand through various marketing activities (tradeshows, webcasts, social media, etc.), providing thought-leadership and partner expertise as needed.
7. Establish regular tracking mechanisms including standardized reports, clear attribution rules and measurement of results including performance of MDF funds.
8. Accountable for partner Key Performance Indicators (KPIs), ensuring the achievement of annual partner pipeline targets and marketing-attributed sales targets.
9. Develop strategy for TR owned channels and responsible for executing integrated online/offline, SEM/SEO, advertising, PR, Corporate level webinars and other campaigns to generate awareness, demand and sales for joint TR x Partner value propositions.

About You

You're a fit for the role of Director, Digital Marketing Strategy - Partnerships if your background includes:

1. Minimum of 8-10+ years of relevant experience in demand generation roles, with 5 years experience in alliances, ecosystem or partner marketing.
2. Ability to think strategically and analytically about business opportunities with strategic partners.
3. Proven success in managing campaign objectives that achieved pipeline and revenue growth, including budget management.
4. Track record of data and results-driven marketing.
5. Excellent at collaboration and communication in a matrixed environment.

Skills and Competencies:

1. Excellent relationship and influence management skills with both internal and external executives, stakeholders and strategic partners.
2. Experience working and collaborating with cross-functional teams and in navigating a complex, global organization.
3. Strong understanding of current industry trends.
4. Effective communication and presentation skills.
5. Strong analytical skills including deep understanding of MDF funds and Partner KPIs.
6. Ability to multitask, prioritize workload, work independently, adapt to the needs of a growing business and meet deadlines under time pressure.

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

1. Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

2. Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

3. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

4. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

5. Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

6. Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.