Director, Demand Generation

As the Director of Demand Generation, you will lead Shopmonkey's efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue. We're looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert. Please note this is a hybrid role, with in-office expectations 2 days/week in our Marin County, California WeWork office.

You Will Have The Opportunity To:

• Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
• Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
• Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
• Experience with hands-on creation and management of demand generation campaigns.
• Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
• A/B testing experience to help optimize campaigns and landing pages
• Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns
• Use a broad mix of demand generation tactics in addition to digital to drive leads
• Stay up to speed on current demand generation innovations, and educate executive staff on those trends
• Manage, build, and mentor a team of marketers

• 7-10 years of progressive demand generation/acquisition marketing experience
• 5+ years experience in B2B marketing
• Experience optimizing spend across various demand generation channels
• SEO experience to understand how we can continue to grow organic traffic to drive leads
• Experience with non-digital tactics to drive demand generation efforts
• Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
• Strong communication and presentation skills
• Strong ability to write and edit copy as needed.

• Passionate about cars and the automotive industry!

In the United States the range is typically a salary of around $180,000 + bonus + equity + benefits. The range provided is Shopmonkey's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks (benefits below are mainly for U.S. based, full-time employees Other benefits vary upon location outside the United States, and employment status):

• Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
• Short term and long term disability
• Employee assistance program
• Reimbursement for a personal health and wellness membership
• Generous parental leave
• 401(k) available upon hire

• 11 paid holidays
• Flexible time off - take the time off you need!

• Matching donations for approved charitable organizations
• Group volunteer efforts

• Weekly internal product & company training sessions
• Monthly events & education activities focused on DEIB, personal and/or professional development
• Individual career progression plans and leadership/management training

Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission.

Shopmonkey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Shopmonkey is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Shopmonkey will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our Talent Team at

Please note: Shopmonkey will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time. Shopmonkey will never ask you to receive and ship packages or goods as part of the interview.