Director Brand Strategy

Job Description:

We are seeking a Director of Brand Strategy to join the Brand team at The Digital Dept. As the Director of the Department, you will work closely with both the VP of Brand Strategy to innovate and optimize service offerings and team workflow, and then oversee and support Strategists and Account Managers with their day-to-day tasks across pre-sales and post-sales projects.

Successful candidates must have 5+ years of agency experience and be familiar with creators, social media channels (Facebook, Instagram, TikTok, X, Pinterest, etc) and building successful creator and brand partnerships.

Location

• Ideally NY, CA, TX, FL, TN but open to hybrid within United States

Key Responsibilities include but are not limited to:

Leadership and Management:

• Lead, mentor, and manage a team of brand strategists and account managers to ensure the successful execution of influencer marketing campaigns.
• Provide strategic direction and support to the team, fostering a collaborative and high-performance work environment.
• Continuously evaluate and improve internal processes to enhance team productivity, campaign effectiveness, and client satisfaction.
• Implement best practices and standard operating procedures for strategy development and account management.

Strategic Planning:

• Foster a culture of creativity and innovation, encouraging the team to explore new ideas and approaches to influencer marketing.
• Lead brainstorming sessions and workshops to develop cutting-edge strategies and campaign concepts.
• Develop and implement comprehensive brand strategies that align with clients' business objectives and market trends.
• Collaborate with clients to understand their goals, target audience, and key performance indicators (KPIs), translating these into actionable strategies.
• Stay up-to-date with industry trends, competitive landscape, and emerging technologies in influencer marketing.

Campaign Development & Execution:

• Oversee the creation of innovative and effective influencer marketing campaigns, ensuring they are on-brand and meet client expectations.
• Guide the team in identifying and selecting appropriate influencers that align with brand values and campaign objectives.
• When necessary, lead campaign execution, inclusive of managing talent onboarding, contracting, briefing, production, and post-production campaign optimization and reporting
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement.
• Prepare and present detailed reports to clients, highlighting campaign outcomes, ROI, and future strategic recommendations.

Client Relationship Management:

• Build and maintain strong relationships with key clients, acting as the primary point of contact for strategic discussions and campaign updates.
• Address client concerns and feedback promptly, ensuring high levels of client satisfaction and retention.

Collaboration and Communication:

• Work closely with creative, content, and analytics teams to ensure cohesive and effective campaign execution.
• Facilitate clear and consistent communication between clients, internal teams, and external partners.

Budget Management:

• Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
• Approve expenditures and negotiate contracts with influencers and third-party vendors.

Travel:

When necessary, travel may be required

Qualifications:

• Proven experience in a senior strategic role within an influencer marketing agency or related field.
• Strong leadership and team management skills with a track record of mentoring and developing talent.
• Exceptional strategic thinking and problem-solving abilities.
• Excellent client relationship management and communication skills.
• In-depth knowledge of influencer marketing trends, tools, and best practices.
• Proficiency in data analysis and performance metrics reporting.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Working Environment/Physical Demands

Must have the ability to sit and stand for extended periods of time; exhibit manual dexterity to use a telephone, to enter data using a computer keyboard, and to perform; see and read a computer screen and printed material with or without vision aids; hear and understand speech at normal classroom levels and on the telephone; speak in audible tones so that others may understand clearly in normal classrooms and on the telephone; physical ability to lift up to 25 pounds.

Compensation

• $100,000.00+ Salary
• Bonus Plan
• 5% GP on new business brought into TDD

TDD Benefits

• Hybrid and Remote roles
• Competitive compensation and benefits package
• 401(k) with TDD company match
• Medical Insurance, Vision Insurance, Dental Insurance + Company Paid Life & AD&D
• Paid Parental Leave
• (Not So) Summer Fridays Year-long
• Unlimited PTO
• Student Loans Assistance