Description
The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website.
This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts.
Essential Functions
Support Shopify site build and ongoing updates, including product content and structure
Manage website content, ensuring accuracy and consistency
Execute marketing initiatives across digital channels, including email, social media, and website updates
Track timelines, deliverables, and follow-ups across multiple projects
Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts
Partner with external agencies and development teams to support execution and alignment
Support a range of marketing initiatives, including those focused on value-added solutions (VAS)
Track key performance metrics and support reporting efforts
Maintain organization across marketing materials, projects, and priorities
Generous Benefits
Time Off: 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated)
Comprehensive Benefits: Medical, dental, and vision plans through Cigna for you and your family
Retirement Savings: 401(k) plan with up to a 4% company match
Life and AD&D Coverage: Company-paid life and AD&D insurance, with additional voluntary coverage options
Health and Financial Wellness: HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support
Employee Assistance Program: Free access to behavioral health services, including counseling and support resources
Norton LifeLock: Free coverage for employees or families
Growth Opportunities: Ongoing training and tuition assistance to support career development
Requirements
Education & Experience
Bachelor’s degree in marketing or related field
Experience in manufacturing, B2B, or technical product environments is preferred
Experience with eCommerce platforms (Shopify preferred)
Familiarity with product data, technical content, or complex product catalogs
Experience working with external agencies or development partners
Microsoft 365 CRM experience preferred
Requirements
? 5+ years of hands-on experience executing digital marketing initiatives and managing website content
? Solid background managing website platforms (Shopify, WordPress, or similar CMS)
? Strong use of digital marketing tools, including email platforms, analytics, and CRM systems
? Organizational and project management skills with attention to detail
? Ability to manage multiple priorities and deadlines
? Experience working across teams and with external partners