Description
Position Overview
We are seeking a detail-oriented, data-driven, and creative Digital Marketing Coordinator to support and execute our digital marketing initiatives across multiple channels. This role plays a critical part in driving brand awareness, lead generation, customer engagement, and campaign performance.
The ideal candidate is highly organized, analytically minded, and passionate about digital marketing trends, tools, and performance optimization. This individual will work cross-functionally with marketing, sales, operations, and external vendors to ensure cohesive and high-performing campaigns.
Key Responsibilities
Campaign Execution & Management
Assist in planning, executing, and optimizing multi-channel digital campaigns (email, paid media, SEO, social media, and content marketing)
Manage campaign timelines, assets, and deliverables to ensure deadlines are met
Coordinate with creative and content teams to maintain/update campaign materials
Collaborate with both internal and external departments on various projects throughout the year
Support Vendors in Paid, Meta, and SEO/SEM
Monitor content across all digital platforms
Support budgeting across PPC campaigns
Support updates to the website, and page optimization
Ensure brand consistency across all digital touchpoints
Analytics, Budgeting & Reporting
Track, measure, and report on digital campaign performance on a weekly, and monthly basis
Develop reporting dashboards for digital platforms
Provide actionable insights to improve ROAS and increase total revenue
Budget for total spend and present to external vendors
Monitor total spending and adjust where needed
Key Competencies
Data-driven mindset
Attention to detail
Creative problem-solving
Collaborative team player
Results-oriented
Adaptable and proactive
Requirements
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field
1–3 years of experience in digital marketing or related roles
Experience with marketing platforms (e.g., email marketing tools, CMS, social media and PPC management platforms)
Basic knowledge of SEO, PPC campaign management, and/or other analytics/marketing tools and software.
Strong analytical skills with proficiency in the Google Software Suite.
Excellent written and verbal communication skills.
Strong organizational and time management skills.