Working title: Digital Communications and Marketing Coordinator Position #(s):
Classification title: Public Relations Specialist
Department: Communication & Marketing
Reports to: Communications and Marketing Director
FLSA status: Exempt: Full-Time
Schedule: Monday- Friday; evenings and weekends as needed for events
Wage Range: $54,913 to $74,294 annually depending on number of years of
transferrable experience an internal equity
RIVERSTONE HEALTH:
Serving the Yellowstone County community and south-central Montana for nearly 50
years, RiverStone Health is an essential provider of personal and public health
services. Health, Education, Leadership and Protection – HELP is what we do.
From medical, dental and behavioral healthcare; home care and hospice; public
health services like immunizations, WIC, health promotion and restaurant
inspections; and educating the next generation of health professionals, our
expertise spans all ages and stages of life.
Utilizing the underlying principles of access, affordability, compassion and
quality in all interactions, RiverStone Health improves life, health and safety
for all in the communities we serve. First and foremost, we are committed to
creating a sense of belonging and engagement that respects the intrinsic value
of every member of our team and our patients and clients.
DEPARTMENT OVERVIEW:
The Communications and Public Affairs team supports internal and external
communication and marketing projects throughout RiverStone Health, including
emergency risk communications.
JOB SUMMARY:
The Digital Communications and Marketing Coordinator position researches,
prepares and posts content on RiverStone Health digital platforms, creates and
edits photos and videos to support organizational communication; creates and
edits digital and print design products for marketing and communications. This
position also coordinates with key stakeholders across the organization to keep
abreast of new service offerings as well as assist with facilitating and
scheduling outreach opportunities for RiverStone Health subject matter experts
throughout the community.
ESSENTIAL FUNCTIONS/MAJOR DUTIES AND RESPONSIBILITIES:
A. Digital Communications and Marketing Coordinator
duties 95%
* Research, prepare, post, and update content on RiverStone Health digital
platforms (website, social media, email, and NixPlay)
* Create and edit photos and videos to support organizational communication
* Create and edit digital and print design materials for internal and external
marketing and communications
* Write, edit, and distribute monthly community newsletter and quarterly
patient newsletter
* Review text, design, and images in marketing and other communications
documents for accuracy, readability, professional design, and RiverStone
Health brand standards
* Create, test, and implement effective communication strategies attentive to
target audiences and diverse populations
* Monitor media reports and maintain a media tracking log
* Prepare media/social media logs for departments as needed for grant
deliverables
* Respond to media inquiries and connect media with appropriate subject matter
experts
* Monitor and respond to online reviews and questions on our digital platforms,
including Social Media
* Develop marketing and communication plans, strategies and reports, pay
special attention to target audiences and special populations
* Collaborate with the Agency of Record to ensure timely execution and that
deliverables meet brand standards and are factually accurate
* Develop and maintain positive relationships across the organization
* Update knowledge of emergency risk communication concepts and principles
through training, selected readings, and course materials
* Reports current and potential concerns to the supervisor and relevant
stakeholders, and recommends process improvements to enhance operational
effectiveness
* Attend meetings, workshops, and training sessions and review publications and
audio-visual materials to become and remain current of principles, practices,
and new developments in assigned work areas
NON-ESSENTIAL FUNCTIONS/OTHER DUTIES AS
ASSIGNED ≥5%
* Perform other duties as assigned in support of RiverStone Health’s mission
and goals
EDUCATION AND EXPERIENCE:
Minimum Qualifications
* Five years of marketing/communications experience
* Photography and graphic design experience
* Experience in Adobe Creative Cloud Suite
* Experience in WordPress
* Experience managing social media, including creating and scheduling content,
and monitoring performance strategies across multiple platforms
* Any combination of experience and training which provides the equivalent
scope of knowledge, skills, and abilities necessary to perform the work
Preferred Qualifications:
* Bachelor’s degree in communications, marketing, journalism, or related field
* Experience working with non-profit or government jurisdictions
REQUIRED CERTIFICATES, LICENSES, REGISTRATIONS:
* Valid Montana driver's license
* Proof of vehicle insurance
* Required to obtain on-the-job training in Incident Command System courses
100, 200, 700, 300, 400 as well as basic PIO training.
KNOWLEDGE, SKILLS, AND ABILITIES:
* Computer literacy, in Microsoft Office Suite, WordPress & Adobe Creative
Suite
* Knowledge of modern office procedures, practices, and equipment
* Ability to display non-judgmental and empathetic listening skills
* High degree of detail-oriented skill level
* Knowledge and understanding of protected sensitive patient health information
(HIPAA) and confidentiality
* Ability to work collaboratively and maintain a positive work environment
* Ability to perform job duties with integrity and innovation to ensure
completion and a high level of quality
* Ability to understand and adhere to required administrative policies and
procedures.
* Excellent communication skills to ensure efficiencies and quality customer
service.
* Creative thinking and problem-solving skills
* Ability to clearly convey ideas and concepts to a variety of audiences
* Proven team-player, communicating and coordinating regularly with others to
maximize effectiveness and efficiency of organizational operations and
activities
* Knowledge and experience in using multiple social media platforms
CUSTOMER SERVICE EXCELLENCE:
* Provides Customer Service Excellence to RiverStone Health’s customers,
including patients, clients, family members, visitors, medical staff, and
co-workers
* Doing things right the first time
* Making people feel welcome
* Showing respect for each customer
* Anticipating customer needs and concerns
* Keeping customers informed
* Helping and going the extra mile
* Responding quickly
* Protecting privacy and confidentiality
* Demonstrating proper telephone etiquette
* Taking responsibility for handling complaints
* Being professional
* Taking ownership of your attitude toward Service Excellence.
SUPERVISION:
* None
PHYSICAL DEMANDS AND WORKING CONDITIONS:
* Work is mainly performed on a computer up to 8 hours per day
* Schedule may include some night and weekend hours
* Occasional day travel required where expected to drive a vehicle which
requires sitting, seeing and reading signs, traffic signals, other vehicles,
etc. Travel occurs in all weather conditions, including extreme heat and cold
* Events may take place either indoor or outdoor and may be exposed to weather
conditions, including heat and cold
* Ability to lift and carry up to 30 pounds
* Create and maintain a safe/secure working environment by adhering to safety,
security, and health requirements. Integrates injury, illness, and loss
prevention into job activities by attending any necessary training and
implementing best practices
FREEDOM TO ACT & DECISION MAKING:
* Uses independent judgment when determining best social media content
COMMUNICATIONS & NETWORKING:
* Daily written and verbal communication with RiverStone Health staff and
external sources
BUDGET & RESOURCE MANAGEMENT:
None