Digital Campaign Copywriter

This is a remote position; however, you must be available to work Pacific Time hours. Priority will be given to candidates located on the Pacific Coast.

Part-time: 20 hours a week, W2

The Digital Campaign Copywriter for Commercial Marketing will play a pivotal role in creating and evolving digital campaigns that drive conversion while enhancing brand perception. This individual will craft compelling narratives and copy tailored for multi-channel performance across the B2B funnel, from sales enablement to thought leadership. We’re seeking a creative problem solver and brand storyteller who thrives in fast-paced, high-growth environments.

An ideal candidate is a creative storyteller, strategic thinker, and skilled communicator with extensive experience shaping B2B campaigns across multi-touch digital channels. They excel in using research and audience insights to develop high-impact content and enjoy testing and iterating in fast-paced sprints to optimize performance.

Key Responsibilities

• Collaborate with visual designers and marketers to develop cohesive, user-centered assets across channels, including email, social media, websites, and direct mail.
• Conceptualize and craft digital campaigns, balancing brand storytelling with data-driven performance goals.
• Write commercial marketing copy for multi-touch campaigns that effectively launch initiatives and enhance ongoing performance.
• Test and iterate campaign messaging and creative concepts to optimize outcomes in demand generation efforts.
• Partner with cross-functional teams to deliver high-performing content aligned with business objectives and brand guidelines.

Qualifications and Skills

• Experience:
  • 8+ years of copywriting experience, preferably in a startup, in-house, or agency environment.
  • Strong background in B2B messaging and audience engagement strategies.
  • Proven ability to conceptualize and execute digital B2B campaigns (e.g., paid ads, email, social).
  • Portfolio: A robust portfolio showcasing your craft in B2B content and campaign development.
• Skills:
  • Exceptional writing and storytelling craft, with a portfolio demonstrating depth and versatility.
  • Strategic thinking with a focus on data-driven optimization and measurable results.
  • Strong collaboration skills to partner effectively with designers, marketers, and other stakeholders.
  • Excellent communication skills to influence, listen, and present ideas clearly.
• Ability to analyze data and leverage insights to refine messaging and campaign strategies.
• Demonstrated ability to thrive in fast-paced, high-growth environments.
• Problem-solving expertise with a focus on achieving outcomes, not just process.

The target hiring compensation range for this role is $55.00 to $59.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.