Digital Advertising Operations Coordinator

Digital Advertising Operations Coordinator

Smithsonian Media is seeking a dynamic digital advertising operations coordinator to assist with project managing digital ad campaigns for Smithsonian Enterprises’ Media group. Digital products include newsletters, custom emails, website banners, video content, native content, and more. The coordinator will be responsible for managing client timelines, scheduling, and asset management. The incumbent will support the execution teams by tracking campaign performance and providing regular reporting for the client.

The coordinator manages the complete lifecycle of digital campaigns, working closely with sales, marketing, and production teams. The digital ad ops coordinator is expected to provide superior customer service. This role will contribute to the daily operations and overall strategy of digital sales and digital ad operations, ensuring that the quality and responsiveness of service meets or exceeds expectations.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

• Schedule ad campaigns for the Smithsonian Magazine website, partnering with our ad agency and internal teams.
• Traffic all assets (custom and non) from advertisers, agencies. QA assets for functionality and compliance with technical specifications and content restrictions and distribute when approved to Digital, Marketing and Production teams.
• Coordinate approvals from clients/sales for custom content such as native content, custom units, sponsored newsletters, custom emails, and more prior to launch.
• Set up campaigns in Adventive, build all custom and non-custom units in the platform, and coordinate with internal teams and ad agency to set campaigns live.
• Create client facing digital performance reports from multiple data sources (coordinating with our programmatic/direct agency, GA4, social analytics etc.) and help compile weekly campaign performance reports.
• Support generating campaign performance report templates for monthly analysis.
• Play a role in developing and implementing best practices and processes to improve operational flow.
• Monitor trends in performance, competitor insights and identify areas of improvement and opportunity.

REQUIREMENTS AND QUALIFICATIONS:

Bachelor’s degree from a four-year college or university and/or at least 3 years of related experience training; or equivalent combination of education and experience.

• 3 or more years of relevant digital ad operations experience.
• Capable of high-level data analysis using Excel, Google Analytics 4, and more.
• Working knowledge of Google Ad Manager (GAM), Google Tag Manager (GTM), Google Analytics 4, Adventive, and similar systems.
• Superior written and verbal communication skills including a positive attitude and ability to interact with a diverse audience including peers, management, clients, vendors, and others.
• Must have design and copy experience.
• Able to multitask, perform efficiently and accurately under tight deadlines.
• Possess strong critical thinking, quantitative analysis abilities, and close attention to detail.
• Display a dependable, strong work ethic with the ability to manage projects autonomously.
• Pro-active, quick learner, able to adapt and operate effectively in a fast-paced, highly demanding, constantly evolving environment.
• Able to work independently and with a team as needed.

Salary: Up to $70,000, commensurate with experience.

To apply, please email resume and cover letter, including salary requirements, to:

Please include job title in the subject line. Application materials received without salary information will not be considered.

We offer excellent benefit programs including Health, Dental and Vision Insurance, Life Insurance, Transit/Commuter Benefits, Annual and Sick Leave Accrual, Family Friendly Leave, 403b Retirement Program, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Flexible Spending Account (Health & Dependent Care).

Final candidate selection will be subject to the applicant’s successful completion of a pre-employment background check and subsequent background investigation. Employees are required to serve a one-year probationary period and participate in Direct Deposit for salary payment.

EOE. This is not a Federal Service position. Applicants must be U.S. employment eligible.

No phone calls, please. Relocation expenses are not paid.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Museums, Historical Sites, and Zoos