Key Responsibilities
Social Media Content Creation & Management
Small Description: Creates and manages engaging content across all social media
platforms.
Long Description: The Corporate Social Media Coordinator is responsible for
creating, scheduling, and managing content across all company social media
platforms while maintaining consistent branding, messaging, graphics, and tone.
They work closely with local C&ER managers, dealership leadership, and employees
to capture engaging content including employee spotlights, customer
testimonials, interviews, dealership events, promotions, and community
involvement activities. The Coordinator ensures content remains personable,
relevant, engaging, and reflective of the Long-Lewis culture and brand identity.
AI-Driven Marketing & Graphic Design
Small Description: Utilizes AI tools and creative platforms to develop marketing
content and graphics.
Long Description: The Coordinator utilizes AI tools, Canva, and other creative
platforms to efficiently create graphics, marketing materials, promotional
campaigns, captions, and social media content. They stay current with emerging
AI technologies and digital marketing trends, leveraging automation and
AI-assisted tools to improve content quality, efficiency, audience engagement,
and brand consistency. The Coordinator also works with existing graphic
libraries, OEM assets, and internal creative resources to customize and update
materials as needed.
Video Production & Storytelling
Small Description: Coordinates and develops video and storytelling content.
Long Description: The Coordinator assists in planning, coordinating, and
producing high-quality video content for social media and marketing campaigns.
They work with employees, customers, leadership teams, influencers, and
third-party production companies to create engaging storytelling content that
highlights company culture, customer experiences, dealership events, and
community involvement. The Coordinator is comfortable appearing on camera when
needed while also encouraging employee participation in content creation
initiatives.
Community Engagement & Event Representation
Small Description: Represents the company at community and dealership events.
Long Description: The Coordinator attends dealership events, charitable
initiatives, community partnerships, sponsorships, and employee volunteer
activities to capture content and strengthen community relationships. They
actively seek opportunities to increase community engagement through creative
campaigns, partnerships, influencer collaborations, and event participation. The
Coordinator helps ensure the company’s community involvement is visible,
authentic, and aligned with the organization’s mission and values.
Social Media Reporting & Strategy
Small Description: Tracks social media performance and develops growth
strategies.
Long Description: The Coordinator monitors and reports on social media
performance metrics including follower growth, engagement, reach, and social
media-generated customer opportunities. They regularly meet with leadership
teams to review analytics, discuss trends, answer questions, and collaborate on
upcoming campaigns, content strategies, and engagement opportunities. The
Coordinator also assists employees and sales staff who want to improve their
social media presence and effectiveness while ensuring company-wide consistency
in branding and messaging.
Qualifications
* Bachelor’s degree in Marketing, Communications, Public Relations, Media, or
related field preferred
* Experience in social media management, digital marketing, content creation,
or community relations
* Experience in utilizing AI tools and platforms to create, optimize, and
manage social media content and marketing campaigns
* Experience integrating artificial intelligence into daily workflows for
content creation, scheduling, analytics, and audience engagement
* Experience using AI-driven marketing strategies, automation tools, and
AI-assisted content creation platforms to improve brand growth and
performance
* Experience staying current with emerging AI technologies and applying them
effectively to social media management, digital marketing, and audience
development
* Excellent communication and interpersonal skills
* Proficient in social media platforms, video creation, graphic design, and
content development
* Strong organizational and multitasking abilities
* Comfortable attending events, capturing content, and participating on camera
as needed