The Hallmark Media brand marketing team is seeking a coordinator to support
their paid and contractual marketing efforts linear and SVOD platforms. The
ideal candidate is extremely detail oriented, has a passion for organization and
process, is comfortable working with other teams and is excited to be part of
the evolving media industry. The Coordinator, Consumer marketing Strategy
supports the entire team with the day-to-day management of paid and contractual
media campaigns including curating planning documents and decks, requesting and
trafficking assets, attending status calls with the media agency and
recommending optimizations and opportunities as they arise. He/she also
collaborates with the team on other marketing related projects and initiatives
as needed.
THE HOURLY RANGE FOR THIS JOB IS BETWEEN $21.01—$27.99. HOURLY RATE WILL TAKE
INTO CONSIDERATION SEVERAL FACTORS INCLUDING LOCATION.
ESSENTIAL FUNCTIONS
* Coordinate the development & execution of consumer marketing tactics for
Hallmark Media priorities across all areas including paid media, email
marketing, promotional partnerships, events, synergy initiatives,
sweepstakes, partnership recaps, premiums, etc and other opportunities as
they arise.
* Participates in campaign strategy, planning and reporting calls with the
media agency for linear, SVOD and contractual marketing campaigns
* Submit creative requests, manage creative spec sheet and approvals, traffic
creative materials and track deadlines. Communicates and requests creative
assets, works closely with the design and promo teams, as well as external
creative agencies, to ensure high quality and accurate deliveries
* Coordinate creative briefing process in conjunction with key internal and
external stakeholders including managing tracking documents, planning
timelines, incoming scripts, and updating briefs as needed.
* Plan monthly email marketing calendar, requesting creative, testing and
scheduling email marketing and push notifications campaigns in Sailthru.
Track performance and proactively recommend testing opportunities.
* Assist in developing monthly Linear and SVOD marketing priority outlines for
creative development
* Work with internal stakeholders to coordinate campaign research and prepare
in-depth competitive research across multiple platforms
* Contributes to post-campaign reporting and analysis discussions to identify
key learnings, performance highlights and future optimizations
* Schedule meetings with internal and external teams; update and distribute
marketing communications such as status reports, agendas and meeting recaps.
* Provide additional support across departmental marketing and administrative
tasks as needed.
* Contributing to executive decks and overview documents as needed
* May include occasional travel.
BASIC QUALIFICATIONS
* Undergraduate degree from a four-year college or university in Marketing,
Communications, Business Administration or related field
* 1-3 years of professional marketing experience within the entertainment
industry and/or media agency experience, strong interest in entertainment
marketing preferred
* Passion for television and connecting with consumers in innovative and
disruptive ways
* Strong verbal, presentation and written communication skills coupled with the
ability to build relationships and collaborate across multiple departments
* Enthusiastic self-starter with excellent analytical, interpersonal and
problem-solving skills
* Proactive, curious, detail-oriented, and proficient at juggling multiple
tasks simultaneously in a fast-paced environment
* Strong attention to detail, organizational & project management skills and
ability to maintain a high level of accuracy while working under deadlines
and exceptional follow-through skills
* Ability to problem-solve/troubleshoot operational or business issues
* Experience with Word, Excel, PowerPoint, Outlook, file sharing sites,
streaming platforms & all social media platforms
* Ability to travel overnight on occasion to support marketing initiatives
* Must be able to handle confidential information and operate with the highest
professional ethics
PREFERRED QUALIFICATIONS
* Experience in consumer marketing within entertainment and/or media
* A desire to test and learn and are comfortable with ambiguity
* A strong business and marketing acumen
* Proven ability to seek out and analyze data, both internal and external, to
bring fresh insights
* Ability to interact and communicate professionally with management at
different levels, internal and external audiences, and the ultimate Hallmark
consumer
* Possess a high degree of curiosity to find new, compelling ways to reach and
communicate with consumers
* Demonstrated ability to build partnerships and influence internal partners
across a matrixed organization
* Must personally commit to excellence in every aspect of work