Description
Job Title: Content Marketing Specialist
Department: Enrollment Marketing
Reports to: Executive Director of Enrollment Marketing
Revised: January 2026
Status: Non-Exempt
Job Objectives
The Content Marketing Specialist is responsible for executing content-driven marketing initiatives that support brand awareness, engagement, and enrollment goals. This role focuses on storytelling, content creation, campaign execution, and cross-channel consistency across email, web, social media, and digital campaigns. This position collaborates closely with Enrollment and Operation teams.
Core Responsibilities
Content Creation & Campaign Execution
Create compelling, persona-driven content that presents Roberts programs with a distinct voice and perspective.
Write enrollment-focused marketing content that builds trust in the Roberts brand and its academic programs.
Develop content for email campaigns, print collateral, digital ads, blog posts, and web landing pages.
Write and edit program-specific marketing content across multiple channels including email, direct mail, program pages, social media, and blogs.
Edit and refine third-party vendor materials such as emails, direct mail, digital/print ads, and landing pages.
Integrate SEO strategy into content creation by identifying and incorporating relevant keywords before writing.
Marketing Project Coordination
Manage marketing projects for Adult & Graduate Enrollment (AGE) and Undergraduate Admissions.
Coordinate with program directors, recruiters, admissions teams, and web staff to gather content and move projects forward.
Work with internal departments to translate program expertise into clear, effective marketing content.
Maintain the master schedule of communications across channels and audiences throughout the year.
Coordinate integrated marketing efforts with external agencies during high-volume campaign periods.
Provide feedback and direction to the enrollment marketing agency on emails, direct mail, ads, images, and landing pages.
Program Marketing
Program Marketing
Support marketing initiatives for both Adult & Graduate programs and Traditional Undergraduate admissions.
Develop and execute marketing tactics that support enrollment goals, including email, direct mail, digital campaigns, events, social media, and college fairs.
Partner with admissions and academic departments to identify program marketing goals and growth opportunities.
Develop and manage a content schedule for print collateral and other program marketing materials.
Create and manage email communications using platforms such as HubSpot and Slate.
Update undergraduate admissions web pages and program content in collaboration with the web team using Umbraco.
The approved rate of pay is : $21.00/hr
Requirements
Required Skills and Experience
Bachelor's degree in marketing, communications, information systems, or related field.
2–3 years of experience in digital marketing or CRM/email campaign operations.
Hands-on experience with Slate CRM is strongly preferred
Proficiency in campaign management, segmentation, dynamic content, and testing in an email marketing tool or CRM.
Basic knowledge of Google Analytics, UTM tracking, and campaign attribution.
High attention to detail, strong organizational skills, and a collaborative mindset.
Comfort working in a fast-paced, deadline-driven environment with multiple simultaneous campaigns.
Additional Attributes
Demonstrated ability to manage complex systems and support cross-functional teams.
Strong written and verbal communication skills.
Alignment with the mission of Roberts Wesleyan University and commitment to Christian higher education.