Description
About Orangetheory Fitness
Orangetheory is a full-body group workout that blends strength, cardio, and coaching to help members burn fat and build muscle.
Every position at Orangetheory comes with a real purpose and opportunity to change someone’s life. Whether you’re coaching them in class or helping them choose the right membership package, you’re giving people the tools they need to achieve More Life.
Position Summary
The Community Marketing Manager will be the driving force behind grassroots marketing efforts for the Southeast region, while also providing strategic oversight across additional markets. This role leads a team of Community Marketing Coordinators, focusing on building hyper-local brand awareness, fostering community engagement, and—most importantly—driving qualified leads and increasing membership conversions.
In this role, you'll develop and oversee field marketing strategies that bring Orangetheory to life outside our studio walls—through events, partnerships, and local activations. You’ll work closely with studio teams to ensure marketing efforts are not only engaging but directly tied to our lead funnel and studio growth goals.
Key Responsibilities
Lead and develop a team of 3+ Community Marketing Coordinators across multiple territories.
Design and implement grassroots marketing plans to drive local awareness, studio traffic, and qualified leads.
Identify and build relationships with local businesses, influencers, schools, and community organizations for strategic partnerships and referral opportunities.
Plan and execute community-facing events, activations, and pop-ups that promote the Orangetheory experience and support lead generation and conversion.
Partner with studio teams to ensure alignment on marketing execution, lead follow-up, and in-studio promotions.
Ensure consistent use of brand messaging, assets, and identity in all local efforts.
Track and report on key marketing KPIs including:
Leads generated from grassroots initiatives
Qualified lead-to-membership conversion rate
Event ROI and participation
Local partner engagement
Support the refinement of marketing materials and processes to increase impact and efficiency.
Assist in the training and development of studio management on all local marketing tools and strategies.
Manage local marketing budgets and optimize spend toward high-performing efforts.
KPIs & Success Metrics
Contribution to lead funnel volume and quality
Conversion rates from event/partner leads to first visits and memberships
Growth in studio intros and membership traffic tied to local campaigns
Expansion of local partnerships and recurring community presence
Studio team satisfaction with local marketing support
Qualifications
3–5 years of marketing experience, with a focus on community, field, or grassroots marketing
1–2 years of people management experience preferred
Proven experience in lead generation and conversion-focused marketing
Strong project and event management skills
Excellent communication and relationship-building abilities
Self-starter with strong organizational skills and ability to thrive in a fast-paced, field-driven environment
Willingness to travel locally and regionally (up to 25%)
Passion for fitness, wellness, and building community
Why Join Us
Competitive salary
Medical, dental, and vision benefits
Access to Orangetheory workouts and wellness perks
A fast-growing team that values energy, innovation, and results
The chance to make a meaningful impact on lives—one workout and one community at a time
Ready to inspire healthier communities through powerful local connections?
Join us and help bring the Orangetheory experience to life outside the studio.