Job Details
Job Location: Buffalo Urban League HQ - Buffalo, NY 14203
Position Type: Full Time
Education Level: 4 Year Degree
Salary Range: $50,000.00 - $60,000.00 Salary/year
Job Summary: Salary Range $50,000.00 - $60,000.00 (Annual)
The Communications Manager is responsible for supporting and executing the Buffalo Urban League’s communications and public relations efforts to enhance organizational visibility, promote programs and initiatives, and strengthen community engagement. This role focuses on content creation, media relations, social media management, and hands-on support of community events. The Communications Manager works collaboratively with internal teams to ensure consistent, timely, and mission-aligned messaging across platforms.
Key Responsibilities:
Communications & Media Relations
Draft, edit, and maintain engaging content for social media platforms, blogs, and external outlets.
Develop and manage social media and editorial calendars aligned with organizational priorities and campaigns.
Monitor and respond to social media comments, direct messages, and online engagement in a timely and professional manner.
Create media relations materials including press releases, media alerts/advisories, pitches, briefing documents, reports, and media lists.
Conduct proactive media outreach and respond to press inquiries to secure positive coverage for organizational initiatives.
Maintain ongoing media coverage trackers and documentation.
Reporting & Analytics
Prepare regular social media and media coverage reports.
Track performance metrics and engagement data and share insights with Buffalo Urban League stakeholders.
Monitor trends to assess effectiveness and recommend adjustments to improve reach and engagement.
Events & Community Engagement
Assist in organizing, executing, and staffing community events, including on-site support as needed.
Support event-related communications, including promotion, media coordination, and real-time social media coverage.
Collaborate with internal teams to ensure events align with organizational branding and messaging.
Content Development & Research
Write and collaborate on content for organizational blogs, newsletters, and external publications.
Stay informed on public relations, media, and social media trends.
Research new outlets, platforms, and opportunities to expand the organization’s communications reach.
Qualifications
Required Qualifications
Bachelor’s degree in communications, Public Relations, Marketing, Journalism, or a related field, or comparable relevant work experience.
Demonstrated interest in public relations, social media, and communications, with awareness of current events and media trends.
Experience using social media platforms for professional or organizational purposes.
Strong written and verbal communication skills with attention to detail.
Ability to work independently once direction is provided, while collaborating effectively with team members.
Strong organizational skills with the ability to manage multiple timelines and deadlines.
Confidence in bringing forward new ideas and supporting negotiations related to media or communications initiatives.
Proficiency with Microsoft Word, PowerPoint, Excel, and Google Drive.
Preferred Skills
Experience working in a nonprofit or community-based organization.
Familiarity with media tracking, analytics tools, or content scheduling platforms.
Understanding of the Buffalo community and issues related to equity, workforce development, and social impact.