Chief Marketing Officer

Overview

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world’s most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them. Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services.

The organization has established Centers of Excellence (COE) for key functions, including marketing, digital transformation, and customer experience, fostering collaboration and driving best practices across its global teams. As a proud member of this global organization, HearingLife leverages Demant’s industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States.

Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife’s ability to fulfill its mission. At HearingLife, we strive to fulfill Demant’s mission of “Hearing is Our Passion” by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

Position Summary

The Chief Marketing Officer (CMO) is a key executive role responsible for leading HearingLife’s marketing strategy and execution, driving patient acquisition, retention, and brand growth across the United States. Reporting directly to the President and serving as a member of the senior leadership team, the CMO will oversee all aspects of marketing, including omni-channel strategy, digital marketing, customer engagement, and data-driven insights.

Responsibilities

Key Responsibilities:

1. Executive Leadership:
   • Serve as an integral member of the senior leadership team, shaping company strategy and contributing to decision-making.
   • Collaborate closely with Demant’s global teams in Denmark and leverage Centers of Excellence (COE) for key functions to align strategies and drive innovation.
   • Lead, mentor, and develop a high-performing marketing team, ensuring collaboration across the brand, acquisition, retention, and local marketing functions.
   • Oversee the Patient Support Center (PSC), aligning its operations with marketing strategies to enhance scheduling efficiency and the overall patient experience.
   • Foster a culture of accountability and innovation across all teams under the CMO’s leadership.
2. Customer Acquisition and Omni-Channel Strategy:
   • Design and execute a comprehensive customer acquisition strategy, focusing on measurable growth in patient volume and cost efficiency.
   • Develop segment-specific go-to-market strategies that prioritize lead generation, conversion, and retention across digital and traditional channels.
   • Leverage digital marketing channels to drive qualified leads and improve conversion rates.
3. Data-Driven Marketing and Insights:
   • Utilize analytics tools to monitor and optimize marketing performance, focusing on key metrics.
   • Implement a test-and-learn approach to refine acquisition strategies and maximize effectiveness.
   • Develop and oversee the implementation of data-driven customer engagement programs.
4. Patient Experience and Journey Management:
   • Align marketing strategies with operational and clinical teams to deliver a seamless customer experience.
   • Partner with the Patient Support Center VP to ensure optimal integration of marketing campaigns.
   • Build loyalty and retention programs that foster long-term relationships with patients.
5. Continuous Improvement and Operational Excellence:
   • Build a scalable marketing infrastructure to support growth and deliver actionable insights.
   • Streamline marketing operations to maximize efficiency and enable repeatable success in customer acquisition.
   • Cultivate a culture of innovation and continuous improvement.
6. Collaboration and Partnerships:
   • Work closely with Sales, Operations, and Patient Support Center leaders to ensure alignment on acquisition goals and marketing plans.
   • Collaborate with global and regional teams within the Demant Group to leverage best practices.
   • Establish partnerships with external vendors to amplify campaign effectiveness.

Key Performance Indicators (KPIs)

- Growth in patient acquisition, with a focus on cost efficiency and conversion rates.

- ROI from omni-channel marketing strategies and campaign performance.

- Retention and reactivation rates for existing patients.

- Efficiency and performance metrics for the Patient Support Center (PSC).

- Revenue impact from digital marketing initiatives and customer engagement programs.

Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA strongly preferred.

- Minimum of 8-10 years of progressive experience in marketing leadership roles.

- Experience overseeing multi-functional teams, including marketing and operations.

- Expertise in omni-channel strategies and performance analytics.

- Demonstrated success in scaling marketing programs within multi-location retail or healthcare environments.

- Strong analytical skills with experience leveraging data to optimize marketing performance.

- Hands-on experience managing marketing budgets and driving measurable ROI.

Skills and Competencies:

1. Results-oriented leader with a focus on acquisition and measurable growth.
2. Exceptional leadership and team-building abilities.
3. Advanced communication and influencing skills.
4. Strategic thinker with a strong bias for action.
5. High level of organizational skills and attention to detail.

This is a hybrid position requiring up to 50% travel to New Jersey.

Internal candidates: The internal job posting will remain open until 5:00 PM on January 17. All interested internal applicants are encouraged to apply by this deadline.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.