T
Chief Marketing Officer
The Ward Law Group, PL
5 hours ago
Full-time
On-site
Company Description
Join an Award-Winning Personal Injury Law Firm
At The Ward Law Group, our mission is simple:
Changing Lives. One Client at a Time
Recognized as one of the Best Places to Work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.
We believe our people are our greatest asset. We foster a collaborative, innovative, and high-accountability culture where every team member is empowered to make informed decisions, continuously improve, and deliver exceptional results for our clients. Every role contributes directly to helping injured individuals navigate one of the most challenging times in their lives while supporting the continued growth and success of our firm.
Our Core Values
Faith – We act with integrity, honesty, and purpose in everything we do.
Accountability – We take ownership of our work, our commitments, and the results we deliver.
Leadership – We lead by example, inspire others, embrace continuous improvement, and develop high-performing teams.
Loyalty – We build lasting relationships through trust, respect, and dedication to our clients, teammates, and community.
Service to Our Clients – We are committed to delivering compassionate, responsive, and exceptional service that maximizes every client's opportunity for success.
Service to Our Teammates – We foster a culture of collaboration, respect, support, and shared success where every team member has the opportunity to grow and thrive.
Service to Our Community – We believe in making a positive impact beyond the workplace by serving and strengthening the communities where we live and work.
Job Description
The Ward Law Group is seeking a transformational Chief Marketing Officer to lead the firm's next phase of growth. This executive will be based at our corporate office at 7900 NW 154th Street in Miami Lakes, Florida and will be responsible for driving brand expansion, client acquisition, and market presence across Florida, New York, and future markets.
The Chief Marketing Officer will serve as a key member of the Executive Leadership Team, developing and executing marketing strategies that support significant organizational growth while remaining aligned with the firm's mission of serving immigrant families and underserved communities with excellence, compassion, leadership, and service.
Key Responsibilities
Marketing Strategy and Growth Leadership
Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion.
Align marketing initiatives with the firm's mission, values, and long-term growth objectives.
Build scalable marketing programs and infrastructure capable of supporting continued geographic and organizational expansion.
Identify new opportunities for market penetration, audience growth, and client acquisition.
Team Leadership and Development
Lead, mentor, and develop a marketing organization of 15 or more professionals across social media, digital marketing, paid media, traditional advertising, creative services, and content marketing.
Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement.
Recruit, develop, and retain high-performing marketing talent while creating opportunities for internal advancement.
Full-Funnel Marketing Execution
Oversee marketing strategy and execution across channels including:
Search Engine Optimization
Google Advertising
Meta Advertising Platforms
TikTok Advertising
Local Services Ads
YouTube Advertising
Television
Radio
Public Relations
Influencer Marketing
Community Outreach
Video Testimonial Campaigns
Multi-Channel Social Media Campaigns
Brand Awareness Campaigns
Balance performance marketing and long-term brand development to maximize qualified leads, signed cases, market awareness, and return on marketing investment.
Brand Development and Storytelling
Lead the continued development of a trusted, recognizable, and purpose-driven brand.
Create compelling narratives communicating the firm's mission, community involvement, client impact, and values.
Maintain brand consistency across channels, campaigns, offices, and markets.
Develop strategic relationships involving influencers, celebrity endorsements, and community partnerships when aligned with the firm's marketing strategy.
Analytics and Performance Management
Establish, monitor, and continuously improve marketing performance through key metrics including:
Customer Acquisition Cost
Cost Per Lead
Cost Per Signed Case
Return on Investment
Case Attribution
Conversion Performance
Marketing Funnel Performance
Use data, dashboards, attribution models, and reporting to identify opportunities and drive informed business decisions.
Technology, Automation, and Innovation
Leverage marketing and analytics platforms including:
Salesforce
CallRail
Google Analytics
SEMrush
Google Advertising
Meta Advertising Platforms
TikTok Advertising
Local Services Ads
YouTube Advertising
Artificial Intelligence-Powered Marketing Tools
Drive automation and technology initiatives that improve efficiency, attribution, reporting accuracy, campaign performance, and scalability.
Cross-Functional Leadership
Partner closely with Intake, Legal Operations, Sales, and Executive Leadership.
Align marketing strategy with the complete client journey.
Collaborate across departments to improve lead conversion, signed-case performance, and client experience.
Multi-State Growth and Cultural Expansion
Lead marketing efforts across Miami, Orlando, New York, and future markets.
Develop market-specific strategies while protecting a consistent national brand.
Lead geographic expansion and new-market launch strategies.
Develop effective campaigns for bilingual and multicultural audiences.
Ensure marketing activities comply with applicable legal advertising requirements and professional standards.
Budget and Vendor Management
Manage annual marketing budgets exceeding $10 million.
Oversee agency, media, production, technology, influencer, and other strategic vendor relationships.
Ensure disciplined resource allocation and measurable accountability for performance and results.
Executive Leadership
Serve as a member of the Executive Leadership Team.
Translate marketing results into clear business outcomes and recommendations.
Present marketing strategy, performance, opportunities, and risks to executive leadership and other senior decision-makers.
Qualifications
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Ten or more years of marketing leadership experience.
Senior marketing leadership experience at the Chief Marketing Officer, Senior Vice President, Vice President, or comparable executive level.
Experience leading and managing marketing teams of at least 15 professionals.
Minimum of two continuous years of leadership within a single senior-level marketing position.
Demonstrated success developing marketing strategies that contribute to significant organizational and revenue growth.
Experience managing sophisticated, multi-channel marketing programs and significant marketing budgets.
Strong proficiency with Salesforce, CallRail, Google Ads, Meta advertising platforms, TikTok advertising, Local Services Ads, YouTube advertising, SEMrush, and Google Analytics.
Bilingual proficiency in English and Spanish.
Experience supporting geographic expansion and new-market launches.
Strong analytical expertise, including attribution, performance measurement, dashboards, and return-on-investment analysis.
Exceptional written and verbal communication skills.
Demonstrated executive presence and experience communicating with executive leadership and senior decision-makers.
Ability to operate effectively in a fast-paced, entrepreneurial, growth-oriented environment.
Preferred Qualifications
Master of Business Administration.
Experience serving bilingual and bicultural markets.
Experience within legal services, healthcare, financial services, insurance, or another regulated industry.
Experience leading marketing for faith-based, mission-driven, or values-driven organizations.
Deep understanding of marketing to Hispanic, immigrant, and underserved communities.
Experience with celebrity endorsements, influencers, and community partnerships.
Experience creating and managing video testimonial campaigns, radio advertising campaigns, multi-channel social media campaigns, and community-based marketing initiatives.
Demonstrated passion for mission-driven growth and community impact.
Additional Information
Compensation & Benefits
Base Salary: $180,000 to $200,000 annually, commensurate with qualifications and experience, plus performance-based bonus opportunity.
Benefits include:
Medical, dental, and vision coverage
Hospital plans
401(k) Retirement Plan with pre-tax and Roth post-tax contribution options
Company-paid Basic Life and AD&D Insurance
Voluntary Life and AD&D Insurance for employees and dependents
Company-paid short-term and long-term disability
Health and Dependent Care Spending Accounts
Employee Assistance Program
Tuition assistance
Professional development and continuing education support
Paid time off and paid holidays
Collaborative, growth-oriented team environment
Search Firm Notice
The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee of The Ward Law Group via email, the Internet, or any other method without a valid written Statement of Work in place for this position with The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired as a result of the referral or by other means.
Equal Employment Opportunity
The Ward Law Group is an equal opportunity employer and considers applicants without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.
In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.
#LI-JE1
Compensation: USD 180000 - USD 200000 - yearly
Join an Award-Winning Personal Injury Law Firm
At The Ward Law Group, our mission is simple:
Changing Lives. One Client at a Time
Recognized as one of the Best Places to Work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.
We believe our people are our greatest asset. We foster a collaborative, innovative, and high-accountability culture where every team member is empowered to make informed decisions, continuously improve, and deliver exceptional results for our clients. Every role contributes directly to helping injured individuals navigate one of the most challenging times in their lives while supporting the continued growth and success of our firm.
Our Core Values
Faith – We act with integrity, honesty, and purpose in everything we do.
Accountability – We take ownership of our work, our commitments, and the results we deliver.
Leadership – We lead by example, inspire others, embrace continuous improvement, and develop high-performing teams.
Loyalty – We build lasting relationships through trust, respect, and dedication to our clients, teammates, and community.
Service to Our Clients – We are committed to delivering compassionate, responsive, and exceptional service that maximizes every client's opportunity for success.
Service to Our Teammates – We foster a culture of collaboration, respect, support, and shared success where every team member has the opportunity to grow and thrive.
Service to Our Community – We believe in making a positive impact beyond the workplace by serving and strengthening the communities where we live and work.
Job Description
The Ward Law Group is seeking a transformational Chief Marketing Officer to lead the firm's next phase of growth. This executive will be based at our corporate office at 7900 NW 154th Street in Miami Lakes, Florida and will be responsible for driving brand expansion, client acquisition, and market presence across Florida, New York, and future markets.
The Chief Marketing Officer will serve as a key member of the Executive Leadership Team, developing and executing marketing strategies that support significant organizational growth while remaining aligned with the firm's mission of serving immigrant families and underserved communities with excellence, compassion, leadership, and service.
Key Responsibilities
Marketing Strategy and Growth Leadership
Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion.
Align marketing initiatives with the firm's mission, values, and long-term growth objectives.
Build scalable marketing programs and infrastructure capable of supporting continued geographic and organizational expansion.
Identify new opportunities for market penetration, audience growth, and client acquisition.
Team Leadership and Development
Lead, mentor, and develop a marketing organization of 15 or more professionals across social media, digital marketing, paid media, traditional advertising, creative services, and content marketing.
Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement.
Recruit, develop, and retain high-performing marketing talent while creating opportunities for internal advancement.
Full-Funnel Marketing Execution
Oversee marketing strategy and execution across channels including:
Search Engine Optimization
Google Advertising
Meta Advertising Platforms
TikTok Advertising
Local Services Ads
YouTube Advertising
Television
Radio
Public Relations
Influencer Marketing
Community Outreach
Video Testimonial Campaigns
Multi-Channel Social Media Campaigns
Brand Awareness Campaigns
Balance performance marketing and long-term brand development to maximize qualified leads, signed cases, market awareness, and return on marketing investment.
Brand Development and Storytelling
Lead the continued development of a trusted, recognizable, and purpose-driven brand.
Create compelling narratives communicating the firm's mission, community involvement, client impact, and values.
Maintain brand consistency across channels, campaigns, offices, and markets.
Develop strategic relationships involving influencers, celebrity endorsements, and community partnerships when aligned with the firm's marketing strategy.
Analytics and Performance Management
Establish, monitor, and continuously improve marketing performance through key metrics including:
Customer Acquisition Cost
Cost Per Lead
Cost Per Signed Case
Return on Investment
Case Attribution
Conversion Performance
Marketing Funnel Performance
Use data, dashboards, attribution models, and reporting to identify opportunities and drive informed business decisions.
Technology, Automation, and Innovation
Leverage marketing and analytics platforms including:
Salesforce
CallRail
Google Analytics
SEMrush
Google Advertising
Meta Advertising Platforms
TikTok Advertising
Local Services Ads
YouTube Advertising
Artificial Intelligence-Powered Marketing Tools
Drive automation and technology initiatives that improve efficiency, attribution, reporting accuracy, campaign performance, and scalability.
Cross-Functional Leadership
Partner closely with Intake, Legal Operations, Sales, and Executive Leadership.
Align marketing strategy with the complete client journey.
Collaborate across departments to improve lead conversion, signed-case performance, and client experience.
Multi-State Growth and Cultural Expansion
Lead marketing efforts across Miami, Orlando, New York, and future markets.
Develop market-specific strategies while protecting a consistent national brand.
Lead geographic expansion and new-market launch strategies.
Develop effective campaigns for bilingual and multicultural audiences.
Ensure marketing activities comply with applicable legal advertising requirements and professional standards.
Budget and Vendor Management
Manage annual marketing budgets exceeding $10 million.
Oversee agency, media, production, technology, influencer, and other strategic vendor relationships.
Ensure disciplined resource allocation and measurable accountability for performance and results.
Executive Leadership
Serve as a member of the Executive Leadership Team.
Translate marketing results into clear business outcomes and recommendations.
Present marketing strategy, performance, opportunities, and risks to executive leadership and other senior decision-makers.
Qualifications
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Ten or more years of marketing leadership experience.
Senior marketing leadership experience at the Chief Marketing Officer, Senior Vice President, Vice President, or comparable executive level.
Experience leading and managing marketing teams of at least 15 professionals.
Minimum of two continuous years of leadership within a single senior-level marketing position.
Demonstrated success developing marketing strategies that contribute to significant organizational and revenue growth.
Experience managing sophisticated, multi-channel marketing programs and significant marketing budgets.
Strong proficiency with Salesforce, CallRail, Google Ads, Meta advertising platforms, TikTok advertising, Local Services Ads, YouTube advertising, SEMrush, and Google Analytics.
Bilingual proficiency in English and Spanish.
Experience supporting geographic expansion and new-market launches.
Strong analytical expertise, including attribution, performance measurement, dashboards, and return-on-investment analysis.
Exceptional written and verbal communication skills.
Demonstrated executive presence and experience communicating with executive leadership and senior decision-makers.
Ability to operate effectively in a fast-paced, entrepreneurial, growth-oriented environment.
Preferred Qualifications
Master of Business Administration.
Experience serving bilingual and bicultural markets.
Experience within legal services, healthcare, financial services, insurance, or another regulated industry.
Experience leading marketing for faith-based, mission-driven, or values-driven organizations.
Deep understanding of marketing to Hispanic, immigrant, and underserved communities.
Experience with celebrity endorsements, influencers, and community partnerships.
Experience creating and managing video testimonial campaigns, radio advertising campaigns, multi-channel social media campaigns, and community-based marketing initiatives.
Demonstrated passion for mission-driven growth and community impact.
Additional Information
Compensation & Benefits
Base Salary: $180,000 to $200,000 annually, commensurate with qualifications and experience, plus performance-based bonus opportunity.
Benefits include:
Medical, dental, and vision coverage
Hospital plans
401(k) Retirement Plan with pre-tax and Roth post-tax contribution options
Company-paid Basic Life and AD&D Insurance
Voluntary Life and AD&D Insurance for employees and dependents
Company-paid short-term and long-term disability
Health and Dependent Care Spending Accounts
Employee Assistance Program
Tuition assistance
Professional development and continuing education support
Paid time off and paid holidays
Collaborative, growth-oriented team environment
Search Firm Notice
The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee of The Ward Law Group via email, the Internet, or any other method without a valid written Statement of Work in place for this position with The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired as a result of the referral or by other means.
Equal Employment Opportunity
The Ward Law Group is an equal opportunity employer and considers applicants without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.
In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.
#LI-JE1
Compensation: USD 180000 - USD 200000 - yearly